Tag Archives: Yahoo

Yahoo released private key of axis OOPS!

Last night Yahoo introduced Axis, a browser extension/ mobile app designed to turbo-boost Internet searching. It’s a bold new front in the Search Wars. But it was accompanied by another, less savoury release, discovered by Nik Cubrilovic, an Australian entrepreneur: Yahoo accidentally leaked its private encryption key for the Chrome version. This is part of the certificate that secure websites and browser extension bear to prove that they’re legitimately software created by who you believe to be true. The exposure of the certificate could allow a malicious coder to release code masquerading as a legitimate Yahoo app but carry out whatever data-scraping or other instructions the coder desired. Yahoo quickly apologized, and released a new version for Chrome that does not contain the offending certificate data, but the implications of the slip have yet to be concluded.

Yahoo! Axis Launched

Today Yahoo!  launched Yahoo! Axis  a whole new way to search and browse the Web across any device—Yahoo! Axis. It’s an innovative new mobile browser and desktop plug-in that gives people visual search results (as they type), ultimately providing a more direct path to whatever they’re looking for online. Think of it as a personal companion for your daily explorations of the Web.

You can download Axis as a standalone mobile browser for your Apple iOS devices here, and for major, HTML5 enabled desktop browsers, you can download the desktop plug-in here. Check out our video that walks you through how Axis saves you time whether on the desktop, mobile or tablet device.

Yahoo! Axis comes equipped with handy features that unify searching and browsing.  For example, our one-step search lets you preview and interact with visual search results without ever leaving the page you’re on. It’s the end of the back button! And our instant answers show the information you want as you type common searches like finding movie times, sports scores, stock prices and more.

Axis also includes a personalized home page that contains your most recently visited sites, bookmarks and articles you plan to read later. This personalized home page stays with you across your desktop, iPad and iPhone, keeping what’s important to you in one easy, centralized spot. No matter what device you started on, you can easily pick up where you left off when you switch devices.

Axis even has a few bonus features for iPhone and iPad users, like simple swiping to quickly get from one search result to the next, a bar that combines the search box and address bars into one, and sharing so you can easily post any page you’re viewing to Twitter or Pinterest.

SDK For Yahoo! Messenger IM Released

This is a big day for Yahoo! Messenger. Yahoo! announced that they’ve opened up the Yahoo! Messenger platform for developers. This exciting SDK will allow developers to use the Yahoo! Messenger platform to create innovative new applications and services.

Yahoo! tried to make their SDK as simple to use as possible. They’ve exposed a new REST API for the Yahoo! Messenger platform — the same API that they use with thei own products. So they know that it’s rock solid. In fact, all you need is a little knowledge of HTTP and JSON and you’ll be up and running in no time, no matter what programming environment you’re using. The SDK contains all keys Yahoo! Messenger features that you’ve come to expect, including real-time presence, contact-list management, instant messaging, file transfers, and user-image management.

Please make sure you read the documentation that Yahoo! included. This document provides best practices, guidelines for using the service, Messenger logos (including our beloved Smiley), and test cases to make sure your application is working properly.

Finally, note that they’re rolling out the SDK in most of Asia, as well as India, initially. The reason we chose this region is the dynamic nature of instant messaging in this market. There are some crazy and wonderful things with Yahoo! Messenger coming out of this corner of the world.

For those of you in the rest of the world don’t worry; we have plans to roll out this program on a larger scale very soon.

Here’s a list of handy links:

Yahoo Messenger API releasing in July

An update on the Yahoo! Messenger API: This is taking a little longer than Yahoo! think – Yahoo! have some last mile details to take care of but they are committed to launching the new Yahoo Messenger API very soon.

Let me say that they are really excited about the response and enthusiasm that they’ve received around the opening of the platform behind our popular Yahoo! Messenger service. The team is working hard to make sure that these new APIs meet your expectations, that they are as simple as possible, and that they contain all the key features you need to develop great applications and services.



Yahoo! Messenger is Now available on Android

Android phone owners, the wait is over! Today marks the debut of Yahoo! Messenger App for Android, alongside the new Yahoo! Mail for Android.

With the availability of Yahoo’s world-class Yahoo! Messenger services for Android, they’re making it easier than ever for users to access fast, reliable, and feature-rich Yahoo! experiences on one of the fastest growing platforms in the market.

Yahoo! Messenger Android App is available for download via the Android Market globally, and support OS 2.0 or higher, including the popular Motorola Droid, HTC Incredible, Google Nexus One.

With the new Yahoo! Messenger App for Android, you can:

  • Easily message friends, check friends’ status updates and availability and update their personal status and availability
  • Multitask and stay connected with the App working in the background; with push notifications, consumers can easily catch new messages and friend requests
  • Full use of emoticons and rich text formatting
  • Send photos to friends directly from the phone’s camera or the photo gallery
  • Chat with MSN/Windows Live Messenger friends
  • Send instant messages to friends via SMS text message*

Download the Yahoo! Messenger App from the Android Market on your phone today and let us know what you think! For additional information, visit http://mobile.yahoo.com/messenger/android

Amazing New Experience by Yahoo! via Android and HTML5

Today, Yahoo! released their first wave of new Android and HTML5 products, including Yahoo! Mail and Yahoo! Messenger apps for Android, a new Android widget for Yahoo! Search, and Yahoo’s amazing HTML5-powered Yahoo! Mail and Yahoo! News experiences for the Apple iPhone and iPod touch. Complete product details can be found on the Yahoo! Mobile Blog here.

So what does this mean for you? If you are one of the 300 million Yahoo! Mail and Yahoo! Messenger users worldwide, Yahoo! Is  making it easier to access feature-rich Yahoo! experiences on two of the fastest growing mobile platforms in the market, Android and HTML5-capable browsers.  Get more details on the Yahoo! Messenger app on the Yahoo! Messenger Blog here.

With the new apps for Android, Yahoo! created fast, easy-to-use and visually stunning experiences for Yahoo! Mail and Yahoo! Messenger, providing rich full-featured experiences right on your Android device, and built from the ground up for the Android platform. They also introduced a Yahoo! Search Widget for Android to provide quick and convenient access to Yahoo! Search, making search easily accessible directly on your home screen.

In another exciting new release, they’ve leveraging the cutting-edge features of HTML5 and introducing a new Yahoo! Mail web-app, plus a Yahoo! News site, for the iPhone and iPod touch.

The new Yahoo! Mail for mobile web is the most advanced mobile web-app they’ve ever created, making full use of client side databases and advanced caching capabilities, Yahoo! is offering faster access, powerful search, and rich content & message previews surfaced directly in the inbox. This amazing new experience is available in 28 languages in more than 200 countries.

Yahoo’s enhanced Yahoo! News includes a new layout with animated visual effects and navigation that utilizes touch gestures to deliver a compelling news experience.

They’ve been working hard, and listening carefully to their users’ feedback to understand what their consumers want, how a sophisticated mobile experience should behave, and how they could harness the latest cutting-edge technology. The result is a collection of incredible new experiences that represent their continued commitment to provide best-in-class products, while creating a modern and flexible platform for continued innovation and development. Yahoo! hopes you’ll love using these new experiences as much as they’ve loved creating them!

Here is a video with more on Today’s news:

Enjoy!!!!!!!!!!!!

Yahoo! Messenger IM API

Dudley Wong the product manager announced that Yahoo! will soon open up the platform behind the popular Yahoo! Messenger service. This is big news. If you haven’t used Yahoo! Messenger, you’re in for a treat. Yahoo! Messenger is the premier instant messaging (IM) platform, used on a wide variety of desktop and mobile clients. Millions of users throughout the world already depend on Yahoo! Messenger to manage their social contacts, group lists, and presence information; hold real-time instant communications; and perform data transfer to and from contacts throughout the world. All, well — instantly, as its name says.

As mentioned Yahoo! was listening to those developers among you who have been telling us they want to build on that trusted platform. By exposing a new RESTful API for Yahoo! Messenger, we’re allowing you to develop your own innovative programs and tools that make the most of what the Yahoo! IM platform can offer.

Developing for the platform is simple. All you need is a little knowledge of HTTP and JSON, and you’ll be connecting with people across the world in no time, no matter what programming environment you’re using. And from there, just let your imagination run wild with the groundbreaking applications you can create.

Check back into the Yahoo! Developer Network on June 30 for more information.

What Should You Know About Search Engines and Pay-Per-Click?

Here’s a fact for you, 85 to 95% of websites are found through a search engine.  You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking.  Can you imagine a billboard in the Sahara desert?  Who sees it?

So, how will searchers find your website? What types of search engines could they use?

Search engines fall into two categories.  The first is referred to as natural, organic or standard.  The second is called pay-per-click, paid inclusion or paid placement.

Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm.  The algorithms involve a number of criteria and parameters, all relating to the content of the website, the website’s size, the number of incoming links to the website, and the content’s relevancy.  You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.

For the standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search engines’ results when your target user searches keywords or keyword phrases.

The good news is rankings on standard search engines are free.  The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings.   Let’s confess to each other that top rankings on standard search engines can be tough and timely to achieve!

The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a “bid for position” basis.  Simply stated, you “bid” a price to be in a specific position of the search rankings for a particular search keyword or keyword phrase.  For example, the #1 position on the search phrase “pay per click” recently required a bid of $3.55 per click, whereas the 15th position required only a bid of 55 cents.  As a result, your differential website advertising costs between position #1 and #15 can be considerable.

With pay-per-click search engines, your ability to bid high can dramatically impact your website’s search engine ranking when the search results display website domain names or URL’s for the search keyword or keyword phrase.  The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click “bid” until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.

In general, click-through rates range from 1% to 5% of the number of impressions.  What is all of this?  A click is when a searcher selects or “clicks” your pay-per-click ad.  An impression is one display of your pay-per-click ad on the search engine results.  So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:

Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100

Let’s do the math for our #1 position bid of $3.55 per click.  In September, 2004 there were 21,535 searches for “pay per click.”  First, let’s assume a 1% click-through rate. The top bidder spent $764.49 (21,535 * 1% * $3.55).  Now, at a 5% click-through rate the top bidder spent $3,822.45 (21,535 * 5% * $3.55).  Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough.  Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase. So, was being #1 worthwhile?  That depends on your website’s cost per visitor, conversion rate and profit margin of your product or service.

From what we’ve covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.

However, pay-per-click offers one significant advantage.  It enables you to achieve website visibility with a high ranking instantaneously or overnight.  If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!

Let’s summarize the pros and cons of pay-per-click marketing:

Pros

* Improves your website’s ranking and traffic quickly.
* Tests the marketability of your product or service swiftly.
* Determines the ability of your web site to convert visitors to a call to action or make a purchase promptly.
* Identifies which keyword phrases will provide the best conversion rate rapidly.
* Provides complete control of the search engine campaign, both position and cost.

Cons

* Cost

Many individuals criticize pay-per-click because of the costs involved. But, have you really thought about the cost issue?  Unless you or someone in your organization has expertise in search engine optimization, you’ll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines.  So, my question to you is.  Are the standard search engine rankings really free?

At the end of the standard versus pay-per-click search engine debate, it’s like the old saying, “There is no such thing as a free lunch.” Or, it’s like the old commercial, “You can pay me now or you can pay me later.” The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.

The Domain Name Game

You probably know that a domain name is a name given to a website or email account. Because IP addresses mark individual computers, the domain name is usually much easier to remember as it can be a catchy phrase or an on target description of what the website has to offer. In this day and age, the game of domain name selection is heated and often times a demanding field.

What does an effective domain name get you, anyway?

You may ask yourself why is it so very important to have a good domain name for your website. Besides being the best way to attract your customers, it is one of the best ways to have customers remember you. The returning customer is after all the best one to have. Yet, many websites fail at this point simply because there are so many other, just as good if not better, websites out there. Having a good, on target domain name is necessary for name recognition.

Finding Your Domain Name

Just like writing a jingle for a commercial, having an effective domain name should be something that people will remember. Catchy phrases or very targeted phrases can be the best way to get the attention of the user. More than likely, the first time they find you will be through advertisements or through a web search. But, once they are there, getting that domain name into their heads for next time is necessary.

But, its not really that easy. There is huge competition of domain names and many times you will find that the ‘good ones’ are already taken. But, when you get creative and think outside of the box you can really find the right niche and make your domain name the next one to be remembered.

There are also many information portals now devoted to the subject and we recommend reading about it at one of these. Try googling for “domain names” and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site; all are good sources of this information.

Search Engine Optimization History

Webmasters today spend quite some time optimizing their websites for search engines. Books have been written about search engine optimization and some sort of industry has developed to offer search engine optimization services to potential clients. But where did this all start? How did we end up with the SEO world we live in today (from a webmaster standpoint seen)?

A guy named Alan Emtage, a student at the University of McGill, developed the first search engine for the Internet in 1990. This search engine was called “Archie” and was designed to archive documents available on the Internet at that time. About a year later, Gopher, an alternative search engine to Archie, was developed at the University of Minnesota. These two kinda search engines triggered the birth of what we use as search engines today.

In 1993, Matthew Gray developed very first search engine robot – the World Wide Web Wanderer. However, it took until 1994 that search engines as we know them today were born. Lycos, Yahoo! And Galaxy were started and as you probably – two of those are still around today (2005).

In 1994 some companies started experimenting with the concept of search engine optimization. The emphasis was put solely on the submission process at that time. Within 12 months, the first automated submission software packages were released. Of course it did not take long until the concept of spamming search engines was ‘invented’. Some webmasters quickly realized that they could swamp and manipulate search results pages by over-submission of their sites. However – the search engines soon fought back and changed things to prevent this from happen.

Soon, search engine optimizers and the search engines started playing some sort of a “cat and mouse” game. Once a way to manipulate a search engine was discovered by the SE-optimizers they took advantage of this. The search engines subsequently revised and enhanced their ranking algorithms to respond to these strategies. It was clear very soon that mainly a small group of webmasters was abusing the search engine algorithms to gain advantage over the competition. Black Hat search engine optimization was born. The unethical way of manipulating search engine resulted in faster responses from search engines. Search engines are trying to keep the search results clean of SPAM to provide the best service to customers.

The search engine industry quickly realized that SEO (Search Engine Optimization) as an industry would not go away, and in order to maintain useful indexes, they would need to at least accept the industry. Search engines now partially work with the SEO industry but are still very eager to sort out SPAMMERS that are trying to manipulate the results.

When Google.com started to be the search engine of choice for more than 50 of the Internet users it was highly visible to anyone in the industry that search engine spamming had reached a new dimension. Google.com was so much more important to the success of a website that many webmasters solely concentrated on optimizing their sites for Google only as the payoff was worth the efforts. Again – Black Hat SEO took place, pushing down the honest webmaster and their sites in search results delivered. Google started fighting back. Several major updates to Google’s algorithms forced all webmaster to adapt to new strategies. Black Hat SE-optimizers but suddenly saw something different happening. Instead of just being pushed down in the search results their websites were suddenly completely removed from the search index.

And then there was something called the “Google Sandbox” to show up in discussions. Websites either disappeared into the sandbox or new websites never made it into the index and were considered in the Google Sandbox. The sandbox seemed to be the place where Google would ‘park’ websites either considered SPAMMY or not to be conform with Google’s policies (duplicate websites under different domain names, etc.). The Google Sandbox so far has not been confirmed or denied by Google and many webmasters consider it to be myth.

In late 2004 Google announced to have 8 billion pages/sites in the search index. The gap between Google and the next two competitors (MSN and Yahoo!) seemed to grow. However – in 2005 MSN as well as Yahoo! Started fighting back putting life back into the search engine war. MSN and Yahoo seemed to gain ground in delivering better and cleaner results compared to Google. In July of 2005 Yahoo! Announced to have over 20 billion pages/sites in the search index – leaving Google far behind. No one search engine has won the war yet. The three major search engines however are eagerly fighting for market share and one mistake could change the fortune of a search engine. It will be a rocky ride – but worth watching from the sidelines.