Tag Archives: website marketing

Google Adwords The Easy Way – Top Five Tips

For those unfamiliar with the medium, creating and maintaining an Adwords campaign may seem a daunting task. In reality, however, the process doesn’t have to be anxiety inducing. Those who aren not getting the results they need from traditional marketing tactics should not be afraid to venture into the realm of marketing online with Google Adwords.

Online marketing gurus like Perry Marshall have already laid the groundwork for meeting your marketing goals with Google Adwords, and achieving this success is much easier than you probably think. As a matter of fact, you can skip all the books and seminars you thought you’d have to spend days or even weeks reading and attending, and simply follow the step by step method described below.

Here are just five steps for creating a winning Google Adwords strategy:

1. Make use of keyword suggestion tools. On the Internet, there are a great many tools available that can help you choose the right keywords for your Adwords ads. Perry Marshall suggests Wordtracker’s Keyword Universe, or another keyword suggestion tool that will generate useful keywords and related keywords.

2. Know what your competition is doing at all times. In the marketing world, keeping up with the Joneses is more then important – it’s essential to success. That’s why you would be remiss not to take advantage of the online resources that can let you in on which keywords your peers in your market are bidding on, and how much they’re willing to spend in order to secure them. Www.spyfu.com is one great site to visit for marketers seeking this sort of information.

3. Use text effectively. An Adwords ad contains only a very limited amount of text, and so it stands to reason that you will want to use the allotted space as efficiently as possible. The two key lines at your disposal should address the benefits of what you are selling first off, with remaining space listing or two important features.

4. Aim for page one, even on a low budget. Many people cut their bid prices instead of lowering their budget amount – big mistake. Cutting your budget means you may not even appear on the first page of sponsored search results if your price is too low; you’ll be much better off lowering your bid price when possible so you can still appear on the first page of listings on every search for that keyword.

5. Run more than one ad. In the opinion of Adwords pioneer Perry Marshall, split testing is a crucial way to ensure that your ad campaign is as successful as possible. Far better than just running a single ad and taking a wild guess as to whether or not it is performing as well as it could be is to run another similar ad concurrently with your first. The results from a similar but not identical ad simultaneously run with your first will give you more useful information about what really works.

At the end of the day, there really isn’t anything difficult about achieving results with your Google Adwords campaigns. You simply need to take the right approach from the start, and that means listening to pros like Perry Marshall who have already blazed trails to success. get results immediately.

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Using Keywords In Search Engine Optimization

Search Engine Optimization (SEO) refers to a series of techniques by which websites are deliberately promoted through tactics designed to gain the attention of search engines, thus boosting the sites to the top of the search engine lists. Small organizations rely on an inhouse webmaster or often an outside ‘website guy’ to maintain their site, but larger companies may employ entire departments to work specifically on web marketing and SEO. Most new webmasters and web developers recognize the importance of using SEO but many don’t know how to start the process.

One good place to start in SEO is called keyword research. In fact, it may be the most important place to start when considering a comprehensive SEO development plan. Keyword research is harmonious with web page content. The content must be written so that it includes the keywords which you have decided are important to your site’s identity.

Your set of keywords will be used over and over in many different places, not just in the content of your website. For example, when writing an internet article, you will want to use keywords repetitively, but not excessively. There is a proper balance and it is something that you’ll just have to learn in the beginning. The goal is to get your point across without sounding artificial.

One way to maximize the effect of keywords is to use synonyms, because they work very well. You can also change the capitalization of some words because the engines treat them differently. Some SEO pro’s acknowledge that many misspell words when using search terms, and therefore they deliberately use misspelled words as keywords.

Ultimately the question will eventually come to how you choose your keywords. And there is no clear answer for that. You must know your website and its message clearly and envision what other people would think of when they are trying to find you. There are resources that provide the lists, but at the end of the day, you must provide your own keywords, because your website is yours more than anyone else’s.

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