For those unfamiliar with the medium, creating and maintaining an Adwords campaign may seem a daunting task. In reality, however, the process doesn’t have to be anxiety inducing. Those who aren not getting the results they need from traditional marketing tactics should not be afraid to venture into the realm of marketing online with Google Adwords.
Online marketing gurus like Perry Marshall have already laid the groundwork for meeting your marketing goals with Google Adwords, and achieving this success is much easier than you probably think. As a matter of fact, you can skip all the books and seminars you thought you’d have to spend days or even weeks reading and attending, and simply follow the step by step method described below.
Here are just five steps for creating a winning Google Adwords strategy:
1. Make use of keyword suggestion tools. On the Internet, there are a great many tools available that can help you choose the right keywords for your Adwords ads. Perry Marshall suggests Wordtracker’s Keyword Universe, or another keyword suggestion tool that will generate useful keywords and related keywords.
2. Know what your competition is doing at all times. In the marketing world, keeping up with the Joneses is more then important – it’s essential to success. That’s why you would be remiss not to take advantage of the online resources that can let you in on which keywords your peers in your market are bidding on, and how much they’re willing to spend in order to secure them. Www.spyfu.com is one great site to visit for marketers seeking this sort of information.
3. Use text effectively. An Adwords ad contains only a very limited amount of text, and so it stands to reason that you will want to use the allotted space as efficiently as possible. The two key lines at your disposal should address the benefits of what you are selling first off, with remaining space listing or two important features.
4. Aim for page one, even on a low budget. Many people cut their bid prices instead of lowering their budget amount – big mistake. Cutting your budget means you may not even appear on the first page of sponsored search results if your price is too low; you’ll be much better off lowering your bid price when possible so you can still appear on the first page of listings on every search for that keyword.
5. Run more than one ad. In the opinion of Adwords pioneer Perry Marshall, split testing is a crucial way to ensure that your ad campaign is as successful as possible. Far better than just running a single ad and taking a wild guess as to whether or not it is performing as well as it could be is to run another similar ad concurrently with your first. The results from a similar but not identical ad simultaneously run with your first will give you more useful information about what really works.
At the end of the day, there really isn’t anything difficult about achieving results with your Google Adwords campaigns. You simply need to take the right approach from the start, and that means listening to pros like Perry Marshall who have already blazed trails to success. get results immediately.