Tag Archives: Web Logs

10 Ways You Can Use Blogs RIGHT NOW

Now that you have got a basic understanding of the ins and outs of blogs, and some options available, you’re probably wondering: How does this help my business? How does it help me to stand out?

1. Team Communication. Companies use blogs internally to communicate project status to stakeholders and managers. It beats clogging everybody’s email with mass broadcasts. It allows these missives to be archived, indexed and easily searched.

2. Enrich Your Clients.
You can easily link to articles and resources relevant to your readers and their needs. You can more easily attract experts to provide value-added content to your audience.

3. Get to Know Your Customer. Nobody buys from someone they don’t know. Blogging allows you to demonstrate your expertise and point-of-view quickly and easily. In addition, blogs allow the customers to receive your updates in the format they choose.

4. Collaborate. You can create your own marketing buzz to drive attention and buyers to your products and services. Some companies use internal blogs to report on projects or to track work groups distributed around the world.

5. Research and Development. Weblogs are the perfect forum to test out new ideas and receive instant feedback. You can allow others to see how you develop your products and services, and at the same time, they can tell you how best to serve them.

6. Go Global. Blogs, like other online media, allow you to take your business and ideas to a global market. Translation services are getting better every day, allowing more people to read online content in different languages. I’ve helped bloggers from New York to New Zealand, from Indiana to India.

7. Hidden Entrance to the Press. Journalists are busier than ever and blogs provide a virtual directory of pundits on any topic. You and your company can be the content expert they’re looking for. Furthermore, if your company is talked about in the blogosphere it could end up using that exposure as a back door to the press.

8. Get Published. Publishers are turning to blogs to find new writing talent. Blogs can give a publisher a taste of your writing style as well as a sample of your depth of knowledge. Content specific blogs show a a commitment to a certain topic or subject matter.

9. Write your book. Let your readers help you write your latest book or article. Post chapters or ideas, then let readers help you in researching, testing and suggesting ideas. Or, use a blog after your book is published to update the material or to answer questions from readers.

10. Success Stories. Invite clients to blog about their successes with your products and services – it’s like a living testimonial that never ends. As clients share their experiences, your prospects can see first-hand how you can help them, too.

Gathered Statistical Data Announces That Blogs Will Dominate

At a distinctive and stable growth rate of Blog users at an average of more than 100% within a researched 190 day cycle, the Internet should be ready for a “Blog Boom” anytime soon. Microsoft announced more than 4.5 million weblog spaces were created in MSN Spaces since 11 January 2005. On average, users are updating about 170,000 blogs on MSN Spaces every day and uploading about 1.9 million photos a day.

France music radio station SkyRock’s Skyblog is no exception. They will have an estimated 3.5 to 4 million blogs by year end. On average, more than 8,000 blogs are created daily, averaging out about 39 posts and 53 comments per blog.

Blog search engines in particular, are reporting searches in the tens of millions, consisting of a large diversity in language and geographical differences.

Technorati, a giant blog tracking site, finds that its tracking volumes double for every 5 months for the past 20 months. Technorati is estimating a jump at a high 15 million blogs by the end of August 2005, and doubles up to 30 million in January 2006.

Bloggers themselves are not left out entirely by this rapid growth. It is not particularly uncommon for some to celebrate their 100 millionth visitor mark.

It is gathered, that one third of online adult Americans know blogs from a recent survey of the general public. More than a quarter of South Korea’s 50 million population are bloggers.

What Is A Blog?

People maintained blogs long before the term was coined, but the trend gained momentum with the introduction of automated published systems, most notably Blogger at blogger.com.

Thousands of people use services such as Blogger to simplify and accelerate the publishing process.

Blogs can be described in many definitions and they are all correct.

Blogs are instant publishing. You write, you cut-and-paste images, you cut-and-paste links, you customize everything through a WYSIWIG (what you see is what you get) interface, and with one click you publish your information or article.

A frequent, chronological publication of personal thoughts and Web links.

A blog is often a mixture of what is happening in a person’s life and what is happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people.

Blogs are alternatively called web logs. However,”blog” seems less likely to cause confusion, as “web log” can also mean a server’s log files.

A cross between an online journal and a bulletin board.

Business Blogs:

Can be used as a corporate tool for communicating with customers or employees to share knowledge and expertise.

What does Blogging Provide to Small Business?

Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company’s name out on the Internet.

Updating the web log is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.

Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledgeable workers.