Tag Archives: viral marketing

Ten Steps To Grow Website Traffic

If you own your own website or have a page supplied by a program, growing website traffic will be one of the keys to your success. You need a growing, self-generating stream of website traffic and plenty of it. Preferably free and preferably preconditioned to buy your product of service.

This article provides some ideas for growing website traffic.

(1) Directories
Directories are website listings. The trick is to find a directory which receives huge volumes of website traffic. Start by applying for listings in Yahoo, DMOZ and Looksmart. These are huge portals with significant website traffic. Getting listed isn’t easy but once achieved you will see a significant lift in your website traffic. Look at other directories but make sure they have a good traffic rating (use Alexa).

(2) Traffic Exchanges

Every website you view in a traffic exchange generates credits which are exchanged for views of your site. This website traffic is free and can be generated almost instantly. The more sites you view the more people visit your website and the more your website traffic grows.

(3) Article Writing

One of the most effective methods of generating website traffic. Best of all its free. Magazines, Ezines and Webmasters are always looking for fresh content. Just write an article on any topic which interests you, optimize it for keywords and be sure to include your website URL in the bio line at the bottom of the article. Then submit it to ezine directories on the web. This will generate website traffic and create backlinks to your site, which in turn helps with search engine rankings.

(4) Search Engine Optimization
Making sure your website is search engine friendly will certainly help grow your website traffic. Ensure all the meta and alt tags are completed, optimize the text for your chosen keywords, ensure there is an H1 header, update your robots.txt, update your google sitemap and ensure google is alerted each time you make a change. There are a number of sites which provide a “spider simulation” which shows you what your site looks like to a spider and what you can do to improve its search engine ranking.

(4) Blogs
Ensure your blog is located on your site, that it links to your key pages and that you ping each time your blog is updated. A regularly updated blog will attract readers which in turn builds website traffic.

(5) Forums

Leaving your URL in forums will generate website traffic in two ways. First, people who read your post are likely to click the link to checkout your site. Secondly search engines will generally accept the link a counting towards your link popularity.

(6) Viral Advertising

If you have a message and you tell 10 people and they each tell 10 people and so on, by the time the message goes through 10 levels it has been passed on to a million people.

A similar principle can be used in marketing. If you produced a free report or ebook filled with links back to your site and gave it away, the chances are those you gave it away to would do the same thing. Your links would be spread all over the Internet and your website traffic will grow.

There are also couple of viral websites which successfully use the same principle to grow website traffic. Follow the link in the resource box below to see some examples.

(7) Reciprocal Links
By swapping links, webmasters hope that people will click on their link in other websites thereby generating website traffic. This strategy is one of the very best ways of generating free, targeted website traffic and should be high on your list of priorities. It also is highly rated by search engines

(8) Classifies Ads

Do a search for “classified ads” and you will find many sites, which accept classified advertisements. Make sure you place your ad in a site complimentary to your product. Generally sites at the top of google/yahoo searches will perform better than those lower down. Again make sure the site you are placing your ad on has a high traffic rating or it will not assist with your website traffic.

(9) Pay Per Click Advertising

Programs like Google’s Adwords will deliver pre-qualified targeted website traffic to your site. I have found this to be an excellent way of delivering high converting website traffic.

(10) Expired Domain Names

Some expired domain names are still receiving traffic. If you are lucky you can pick one up quite cheaply. These can provide a very cheap source of long-term website traffic.

The greater your website traffic the closer you will come to your goals. I hope this article will help you grow your website traffic and reach those goals.

To your success!

Using Forums in Viral Marketing

In recent days, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect.

Forums are not meant to be marketplaces. When used as such, the marketers actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can ban them from the site with the click of their mouse.

In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. Of course, it also means abiding by and all rules that exist. By doing this, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.

This type of marketing has suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. One forum grants .sig files only after a member has created one hundred valid posts and another has disallowed ads in sig files altogether.

Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic. It is not there to advertise products and services. By focusing on the topic and posting questions and answers, a marketers reputation will grow and this creates the potential for sales naturally.

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Humor Turns E-Mail Viral

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse e-mail techniques to sell their products.

The study generated interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

People are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an advertainment rather than an advertisement.

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. There was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was Bird Flu has hit Disneyland. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of whats serious and it works.

Id guess that most people who own a computer have seen that picture and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

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Forum Viral Marketing

In order to be successful using forums to do viral marketing there are some things that are required.

Do Your Homework: Prior to joining any forum, you must do some research.

1. Join forums that are in some way related to the promotions primary sales market. For example, someone involved with a health related product, many types of forums could apply.everything from holistic medicine to stay-at-home moms.

2. Choose popular forums. There is no point in wasting your time and energy on forums with few members and few posts. Page raking and active members are two good ways to check for this.

3. Choose forums that allow sig tags. If its possible read the rules before joining and pay attention to them. Your time is important, too. It is better to find out that a forum doesnt allow posts with sig tags before you go to the trouble of joining.

After You Have Joined: OKyou have chosen two or three forums that meet your requirementsnow what?

1. Keep your sig short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website.

2. Never create posts that are just an advertisement. This is basically a universal rule and only displays the marketers lack of experience if he does so. At best this kind of post will be deleted by the monitors.at worst, it is grounds for being banned.

3. Work the room. Be an active member on the forum. Plan to spend at least an hour each day there and take the time to get to know the users. Introduce yourself with intelligent questions depending upon the forums topic.

As the online marketer becomes a regular member they will hopefully develop a good reputation. Without saying a word about their promotion, those who are interested in their product will approach them.

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The Greatest Marketing Idea of All Time

I saw a sales page dealing with Viral Marketing. The author made some claims that made me skeptical. Then I started reading about a new Viral Marketing Idea which was about as different as anyting that I had ever seen.

Their viral marketing strategy begins with their e-book being given away for free without even asking for your e-mail address. That is unheard of in modern Internet Marketing.

Affiliate Marketing is the most popular way of making money online. With thousands and thousands of products which you can promote and sell, the possibilities are almost endless. Some products have a generous percentage given to the affiliate. Some even 70-100% of the cost to the consumer.

In getting started with this revolutionary strategy you pick an affiliate product which is something that would be considered to be an impulse type product. A product that will solve a pressing problem for the end buyer. Once the product and niche are chosen, other related and associated products are found which have resale rights.

How important is high Search Engine placement? It used to be that you MUST be listed high in the Search Engines. Not anymore with this strategy. All marketing is done in a viral method. Free items are ALWAYS given away as an inducement.

You want to promote your affiliate products in a low key style by weaving the links to your affiliate products throughout the document.

Once the products that you want to promote and sell are woven throughout the document, you will give this article away for free to many ezine publishing sites. The distribution will be viral.

This unique strategy will work even better with articles than e-books. Articles can be written in massive numbers and easily distributed. The article can pre-sell the e-document.

To study this strategy, it is suggested that the free e-book be downloaded and analyzed in detail.

Jim Spence

Master-Affiliate-Pro.com

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