Adwords service has brought success to several companies by furnishing them with a huge amount of highly targeted traffic form Adwords from as low as two cents per visitor. However, there are possibly as many webmasters who have paid for Adwords and seen only a small benefit or have indeed made losses. If the latter is applicable to you, then the following might be of some benefit.
Create a layout for your ad. Decide what you need to include in the title, this is most important. A good title attracts visitors. Then choose what keywords or details you would like to present to potential customers. Make sure that your text will bring only focused visitors to your site and stay away from the price of wasted clicks.
Before beginning a campaign it helps to scribble down as many keywords and phrases as you can think of. The most popular keywords are probably going to have been bid up too high, making your click throughs costly.
Try to think of keywords that your customers would use. When you have thought of as many words as you can, look over your list. Keep only those that you feel are best.
Don’t go along with Google’s recommended cost per click. It is always far higher than necessary. A lot of advertisers don’t understand that their click through rate affects their position just as much as how much they PPC. For instance, if you pay twenty cents per click for the phrase “make money” and your competitors pays forty cents and achieves a click thru rate of 0.5%. In order to get a position above him, you’ll only need to double up your click through rate, to anything above 1%. , while still only paying half what he pays.
Now you have your keywords and pricing settled you need to set your daily budget. Keep it low for a while, permitting you to see how successfully this campaign is running, without investing too much cash. Let your campaign run for some days, and take care to note which keywords are leading to sales or enquiries.
Keep a close eye on your sites performance. Keep trying to improve, change something around, and try something new. You will soon find that little things can mean a lot, and can substantially improve performance from Adwords.
Google will disable your advertisements if you are not getting enough clicks. If this happens, go back and rethink your keywords and then repeat this process to find new solutions.