There is no such thing as Free Advertising.
Yep, you read right. There is NO such thing as FREE Advertising. The only kind of advertising you can get is inexpensive or expensive, good or bad, but you canÃ¢â‚¬â„¢t get FREE advertising.
Why do we say there’s no such thing as FREE advertising?
Because youÃ¢â‚¬â„¢re advertising is paid for with either time or money. You either pay someone for advertising OR you take your time putting advertising up.
Whichever way, youÃ¢â‚¬â„¢re paying for your advertising. There are some things you need to consider when advertising, whether youÃ¢â‚¬â„¢re paying in time or money.
Groups Advertising – Is the group active? Do the group rules allow advertising? Is the group targeted to your target audience?
Signature Lines Exchanges – Does the other business compliment yours? Are they in different groups than what your in so you get more exposure.
Link Exchanges – Make sure the site has traffic; one way to find out is to ask. Make sure the site compliments your product. Make sure it has a Google ranking of at least a 3. Does the site target your audience?
Site Advertising Ã¢â‚¬â€œ What are the site stats? Ask the Webmaster if you can’t find it on the site. Check Google page ranking. Check to see if the site is updated with new information regularly. Does the site target your audience? Does the site compliment your product?
Ezine Advertising – Again ask for the stats, don’t just ask how many subscribers they have. Ask how many are reading their newsletter. Make sure the ezine is geared towards your targeted audience.
We keep coming back to the check this and check that because you want to make sure that ezine or site is worth your payment, rather it be in money or time; because our time is valuable too.
So be selective in how you spend your time, just as you would in spending your money, when advertising your business.