Tag Archives: Profit

Is Your Marketing Plan Ready for an Update?

This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time.

Each Marketing Plan is Unique

For those writing a marketing plan for the first time, it is important to know that there is no “magic formula” to an effective marketing plan. Formats and procedures vary widely, and your marketing plan will be one-of-a-kind.

Your company, customers, competitors, and suppliers interact to create a unique and ever-changing business environment. Because of this, your marketing plan should also be unique and frequently changing. What worked wonderfully for one company may be a dismal failure for you. What worked yesterday for you may not be the thing for you to do today. By thinking of your plan as a unique and perpetual work in progress, you can be better prepared to change direction when the business environment changes.

A Plan Makes a Profitable Difference

Ultimately, your marketing plan is a compass by which you navigate your day-to-day business. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you are guessing what might be best for your business. And don’t forget to address your Web site in the marketing plan. Without a marketing plan your Web site may be a drain on your finances rather than a business builder.

Also, understand you do not need a marketing degree and a lot of experience to update or create a marketing plan for your business. Once you have a structure to follow, the rest is a matter of rolling up your sleeves and getting it done. There is no single approach to developing a marketing plan. There is a wide selection of books, toolkits, and software to help you through the planning process. Some approaches require a great deal of time and others are “quick and dirty.” All can be applied to your business as a whole, an individual product, or your Web site.

So, in all the hustle and bustle of everyday business activities, don’t forget to take the time to update an existing marketing plan or write a new one. Your future profits depend on it!

Blogging for Profits

Bloging (the act of writing to a blog) has become one of the fastest growing trends this year and many internet gurus believe that this is the new biggest trend. Well, you might ask yourself what is the big deal I don’t even know what a blog is?

To put it simply a blog is a big deal because it can mean a lot of money for you. First, lets define what a blog is then I will get to the good stuff the money and riches! Blog is short for web log, it is just the two words pushed together. You can kind of think of it like a Captains log on a ship, or a diary. It is a quick and easy way to add content to the web with out having to use html. It is instant, quick and really easy.

Now you might ask yourself why would I want to keep my diary online? It basically is a great way to make money. Let me explain that in a little more detail. For most search engines there are two major factors in how well you rank, first is the content of your site and second are the links to your site. Meaning the more key word focused content and the more links you have the higher you will rank in the search engine. We all know it does not pay to be listed number 1 million out of 5 million for a keyword. So everyone is competing for the top 10 spots. Well, the quickest and easiest way to rank above the others is to add tons of key word focused helpful content to your site. The more value you add to the internet the more value you will get out of it. So you can help yourself by helping others and providing knowledge for free in the form of content. A blog creates a very easy way to publish this content because it will publish your content tot he web as soon as you are done typing and best of all there are no html skills required. In fact you can blog for free which I will talk about in article 2. Secondly a blog is a great way to use some basic linking strategies that will help get your site into the search engines. So by setting up a blog you can quickly publish high quality key word focused content and you can include tons of great links to your site.

So let me quickly recap for you why you want to blog. A blog provides a quick, often free way to publish your content on the web and an easy way to link to your website for more traffic. These are important for any webmaster that wants to make money because it all converts to more traffic to your website and more traffic means more people purchasing your product.

So now that you know what a blog is and why blogging is such a great thing you probably want to know how to get started blogging right now!