Tag Archives: Page Rank

Search Engine Optimization – Inside Google Page Rank

At present Google is the leading worldwide search engine, it supports multiple languages and has one of the most sophisticated search engine algorithms around. If you bear in mind Google’s unprecedented popularity and simplicity you will see that your site needs to master its rankings for your particular key phrases, this will usual mean that other search engines catch on to your website with similar positioning. It isn’t easy to understand such a complex system but you need to master it to give your site an edge in an increasingly demanding market.

Google is a mystery as far as search engine theories go, you essentially have to try and understand what makes one site rank better than another. Although the aforementioned algorithms are constantly changing Google themselves have shown link backs play a large roll in a search engines view of any web page, in order to do well a website needs to have links from other sites directly to it. Not only that the websites that link to it are usually respected by search engines themselves. Page Rank is Google’s own measure of a website, there is much speculation on how it is composed but a key factor is proven to be back links, below is a scale that is widely believed to be the backbone of how it judges your website. The amount of Page Rank distributed around the internet is believed average at 1 for every website, thats why we begin this at Page Rank 2.

PR 2 = 0-6 Link backs

PR 3 = 6-60 Link backs

PR 4 = 60-600 Link backs

PR 5 = 600-6000 Link backs

PR 6 = 6000-60000 Link backs

PR 7 = 60000-600000 Link backs

PR 8 = 600000-6000000 Link backs

PR 9 = 6000000-60000000 Link backs

PR 10 = 60000000-600000000 Link backs

We used a base number of 6 for this example although it is disputed whether it could be 5 or lower. The amount of back links your website receives plays a large role within your search engine positioning but a strong anchor text and title tag for your links is also key to success, you can see how to do this as demonstrated below.

a href=”http://www.linkhere” title=”Keyword Title Text” Keyword Anchor Text

Page Rank analysis more than link backs. External links are known to “leak” page rank from your website, in simple terms – your website can cast one vote against each websites it links to, if these are external links it takes from a pool of Page Rank that your website has to offer. It is recommended you either seek reciprocal links from websites you link to or use other methods like java script to prevent your Page Rank from being dispersed from your website.

Get a top 10 ranking without paying a cent

If there’s one thing that Google loves, it’s content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write it for you, but that takes a lot of money. If only there was another option…

What if you could get your content for free? And not just a little bit of content; a lot! What if you could get an almost unlimited supply of keyword rich, expertly written content, specific to your subject matter, absolutely free of charge? Would you snap it up and upload to your site in an instant? Of course you would! Well here’s the good news: you can! Read on to find out how you can get a top ten ranking in the search engines without paying a single cent…

Yes, content gives you a great ranking

Content is king. This is widely acknowledged as fact, but if you need further convincing, consider the following two points:

Point 1 – In Google’s own words, one of the keys to a high ranking is to “create a useful, information-rich site” (from “Google Information for Webmasters” – http://www.google.com/webmasters/guidelines.html).

Point 2 – Google insider, codenamed ‘Google Guy’, advocates a list 26 steps to building a high ranking site. Step 5 of the list says, “build one page of content and put online per day at 200-500 words” (from Brett Tabke’s “26 steps to 15k a Day” – http://www.searchengineworld.com/misc/guide.htm, advocated by Google Guy in a WebMasterWorld QA session – http://www.webmasterworld.com/forum30/29727-6-10.htm).

But why does content give you a great ranking?

I won’t go into any further detail about IF Google loves content. I will, however, briefly explain WHY. Google’s love affair with content is based on two key attractions:

1) Google loves sites with a lot of content because it assumes they provide a lot of useful information. And remember, that’s the whole reason Google exists – to help people find useful information. The more helpful Google’s results, the more traffic (and revenue) it gets.

2) Google loves sites that have a lot of links pointing to them because this means other webmasters hold your site in high regard, and Google assumes this means the content is useful. And naturally, if you create a useful site, other webmasters will link to it because this makes them useful to their visitors (thereby developing site loyalty), and they gain credibility and authority because they’re associated with you.

So how can you get free content for your website?

Three words: ‘free reprint articles’. There are hundreds of thousands of people out there writing high quality, helpful, informative articles on virtually every topic imaginable, then giving these article away to any webmaster who wants to publish them on a website. In exchange for the article, the author asks only that you retain the author bio at the end, complete with all links (e.g. “Glenn Murray is an SEO Copywriter and Article Submission Specialist…).

To find free content for your website, simply visit any one of hundreds of ‘article banks’ on the Internet such as http://www.ezinearticles.com, http://www.goarticles.com, or http://www.articleblast.com. Browse or search for the subject you’re interested in, then take the article(s) for free. There is absolutely no charge. Some of these sites will even send a regular stream of articles direct to your website (using RSS).

Alternatively, you can sign up to any number of article distribution lists and get articles delivered direct to your email inbox. Again, it’s absolutely free! Some of the better known distribution lists include http://groups.yahoo.com/group/article_announce, http://finance.groups.yahoo.com/group/Free-Content, and http://groups.yahoo.com/group/Free-Reprint-Articles.

TIP: The article banks and distribution lists mentioned above are just the tip of the iceberg. There are hundreds more – just do a search for “free reprint articles”, “article submission”, “article submission site”, “submit article”, “article submit site”, “free articles”, or “free content”. You may even find a site or list which only deals in articles relating to your particular subject matter.

Why is it free?

Why are these authors giving their articles away? Because it helps the author’s own search engine ranking. It’s a promotional activity known as ‘article PR’. As explained above, Google loves sites with lots of links pointing to them. Every time their article submission is published, the author gets another link to their website. In fact, if the article is really good, it may be published hundreds of times. And each time, it’s another link to the author’s website. Put simply, article submission is a writer’s free pass to the top of the search engines. (In this sense, the “PR” in article PR stands for PageRank.)

Furthermore, like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you’re proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the “PR” in article PR stands for Public Relations.)

How do I know if the quality is good?

It’s a process of natural selection. The better the article submission, the more often it will be published, so it’s in the author’s interest to write and submit articles of the highest quality. Of course, this doesn’t always happen, but in most cases, you’ll be reviewing the articles before you post them anyway, so if you discover one that’s not up to scratch, don’t use it.

In time, you’ll become familiar with the authors who consistently put out good quality content – you may even find enough of them that you don’t need to go looking for content from anyone else…

Where do I put the free content?

Most people put the articles in an ‘Articles’ or ‘Resources’ section on their website, but you can put them anywhere you like.

How much free content should I use?

As much as you want or as little as you want. It all depends on your needs and the needs of your audience. If your audience expects that at least some of your site is original content, then give it to them.

But what about the duplicate content issue?

It’s not an issue!

There’s a lot of a talk about how Google penalizes duplicate content. The theory is that when the majority of the content on two separate webpages (on different sites) is the same, the one with the higher PR will be shown and the other one will not.

Whether or not this theory is true is still a hot topic in search engine circles, but regardless, it doesn’t affect people publishing free-reprint articles. When you publish the article, just make sure you have unique content around it. Generally, it’s enough to have your own unique introduction to the page (which may be common to all pages), and your own navigation elements, headers, footers, sidebars, logos, images, etc.

Conclusion

Free reprint articles are a great way for you to achieve a high ranking. And you don’t have to pay a cent! So what are you waiting for?

Happy reprinting!

What Is PageRank?

Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It’s virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.

As you go through the first 10 links on the page, WHAM! The information you needed to find was in the first or second in order of PageRank. You wonder how did they get such a high rank on Google? You may think it was very expensive to get that site at the top of the heap. The funny thing is, with a little know how and about $75 you too can go for the top.

Search Engine Optimization or “SEO”, has become a standard in the web design industry, every customer of a good web designer wants to be number one in their keyword and may be willing to pay the extra money to get there. A good web designer will dress up a web sites home page to match the requirements of their client on specific keywords. The client will also pay more for the exclusivity to remain there untouched. SEO has become a niche for a lot of web companies. They know if they can get the company to the top fast, the word of mouth will be helpful toward their business.

Through specialized META tags (hidden group of keywords) the web designer will strategically place keywords multiple times in the title bar, keywords, and even as hidden text. Some search engines have figured these tricks of the trade out and have banned certain websites from their indexes. Google has become the engine of choice for a lot of people today. There is a different logic Google uses to calculate page rank and keywords is only a portion of it.

Google actually uses a specialized mathematical equation to place your site in a predetermined order. First things first, if your website is a keyword, that does not automatically give you a top spot. It will take time to move up the ranks and you should register with Google as soon as possible to drive your rank upwards. But just having the right URL (Universal Resource Locator) doesn’t guarantee the top spot either. You must also be swapping or reciprocating links with other Google users. The more you use Google websites that are indexed the faster and higher your site will go in the ranks.

A Google robot will visit your site frequently so continue to modify your code and keep checking its rank and status. Eventually, your site will drive up the ranks and land on top. It may take time and work, but you will get the hang of keeping it there once you employ the right mix of keywords with links. Some companies can charge up to $1,000 for the top spot, they employ the same techniques, even though they don’t want you to know this. Keep your META tags, title, keywords and content in line with your keywords and continuously look to optimize them. Under no circumstances take another persons keywords off of their code; this is potentially dangerous as you could be violating copyright laws.

The 3 Essential Components of a Search Engine Optimization Campaign

Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet.

Unfortunately, only 7% of all websites are visible by the search engines according to a recent StatMarket.com study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high
search engine rankings.

The Top 3 Components Of Optimizing Your Web Site for Top Search Engine Rankings:

To achieve the best overall, long-term search engine positioning, three components must be present on your web site:

1. Content component (Your web page text.)
2. Link component (How you link your pages together.)
3. Link Popularity component (The in-bound links to your site.)

1) The Content Component

The most important part of the content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site on the search engines, your web
pages must contain keyword phrases that match the phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research.

2) The Link Component – Internal Linking

The strategy of placing keyword-rich text on your web pages is useless if the search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site’s search engine positioning. Be sure to link your pages together with your keywords within your links.

3) The Link Popularity Component – Acquiring In-Bound Links

The “Link Popularity” or Google “Page Rank” (PR) component of a search engine algorithm analyzes how many web sites link to your website.

95% of the battle of getting high rankings at the search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered the search engine market, all the major Search Engines have started using links
as the primary way they rank web sites. This is known as your web site’s “Link Popularity” or in Google’s case it’s called “PageRank” or “PR.”

For example, the heart of Google’s algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their “PageRank” web site ranking algorithm at their web site http://www.google.com/corporate/tech.html

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

As Google explains, Links and PageRank are critical to ranking high in the search engines. In fact, inbound links and the text within those inbound links account for 95% of effective search engine optimization.

Relevant Links:
But, attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your website. The quality and relevancy of the sites linking to your site holds more “weight” than the quantity of sites linking to
your site. Since Yahoo is the most frequently visited site on the web, a link from Yahoo to your website carries far more “weight” than a link from a smaller, less visited site.

Here’s what Google Developer Matt Cutts has to say about links…

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
“Thematic incoming links from authority sites
carry more weight than on-page optimization.”
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Top 4 Strategies for Acquiring Links to Your Web Site:

Below are the four critical steps for achieving high rankings by acquiring text links to your web site…

1) Get a higher Google PageRank score than your competition For any given keyword, there is a minimum PageRank required to rank at Google. In order to see what this minimum PageRank number is, search Google for your keyword and look at the PageRank of your competition’s web sites that are ranked in the top 10 of the Search Engine Results Page (SERP). An easy way to view the PageRank scores of your competition is to use Google Toolbar http://toolbar.google.com or the SEOChat PageRank Search tool.  http://www.seochat.com/seo-tools/pagerank-search/

2) Get more relevant links than your competition All links are not created equal. The best links are “relevant” links from web pages related to your keyword.

3) Get more links on more different web sites than your competition Getting links on a variety of different web sites on different networks is crucial for high rankings.

4) Use the keywords you want to high rankings in the search engines as the anchor text of your in-bound links. “Anchor text” is the visible text within a hyperlink. Text links and anchor text are the two most important criteria for how Google and other top Search Engines rank web sites.

Here is an example of a link containing the keyword phrase “ERP Software” within the anchor text…

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
F*R*E*E [ERP Software] white paper shows how
to increase profitability and reduce inventory.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Relevant Links and PageRank are critical to achieving high search engine rankings. Want proof? Do a search at Google for the highly competitive keyword “computers” and you’ll find Apple and Dell computers rank numbers 1 and 2 in the
Search Engine Results Page (SERP). Now, click through to the Apple and Dell web pages and look for the word “computers” in their web page text. What did you find? Neither www.apple.com or www.dell.com have the word “computers” in their text, yet they’re ranking #1 and #2 at Google.

Relevant Links and PageRank Win!

The sites with the most relevant links and highest Google PageRank win every time and rank the highest at the top search engines. There are many methods you can use to acquire text links including buying links from a broker, Internet directories, reciprocal linking, Internet publicity, and others.

Google’s New Direction – Could Your Linking Strategy be Hurting Your Rankings?

Over the past week, most people have noticed significant changes in the SERPs at Google. Web sites that previously held number one positions have dropped to number 89, and some web sites have disappeared off the Google results pages altogether. As is the case with all major Google updates, SEOs have been panicking in forums and there has been much discussion about one topic in particular: reciprocal linking.

The first thing you have to do to understand the direction in which Google is taking with this update, is to get into the minds of the people who run it. Something that is so often overlooked is the fact that Google (and any other search engine) is first and foremost, a business. The reason they offer the service they do, is to make money, to make stocks soar and to keep shareholders happy. Google’s income comes from many sources, but the main one is advertising. In order to be able to sell their advertising real estate for a profitable price, the ad space needs to be seen. In order for the ad space to be seen, many, many, many people must visit the Google web site and use the Google search engine. In order for Google traffic to be at such a level, Google must offer a great, if not the best, search engine service.

So, how does Google offer, or attempt to offer, the absolute best service possible? By having the most relevant, and most useful search results.

Useful and relevant web sites are sites that are extremely visitor-friendly, sites that offer a lot of quality information in many different forms, from RSS feeds, to articles, to forums. Sites that are organized and have developed, naturally, a respect on the internet. A great example of such a site is About.com – search for any topic on About.com and you get a page with a lot of information on that topic and many, many links to other web sites that carry further information. It is, undoubtedly, one of the best places on the Internet to go for information.

Now, here’s where it gets tricky. In the past, Google has evaluated web sites by looking at areas of the site that are easily manipulated by webmasters and SEOs, such as meta tags, alt tags, keyword density, page titles, etc. We all know this has changed. Google has begun to reward sites with a more natural approach to these areas, and to penalize sites that have been over-optimized.

The key now, is visitor-friendly, natural web sites. Google will attract more repeat users, and thus, more advertising capital, if their search results always yield web sites that have the information searchers are looking for and are easy to use and understand.

Natural web sites are web sites who’s page titles reflect the page content in an easily understandable way. They are web sites who’s keywords meta tags contain only the words that apply to the page content. They have description tags that reflect the content in a concise, easily understood way. They have image alt tags that describe the image properly. Most importantly, natural web sites are web sites that develop a natural link popularity. That is to say, they don’t have someone working on finding web sites to swap links with. This is an unnatural linking strategy. A natural linking strategy is to offer a good, resourceful web site and have people link to it of their own accord because it’s such a great resource. Such a strategy also includes linking out to quality web sites that offer further information on your web site’s topic, whether or not they link back to you. This is a huge indicator that the goal of your web site is simply to offer the best information possible to web site visitors.

Cross-promotion will happen naturally as well, and links that are a result of cross-promotion are still considered a natural linking strategy, and as a result, Google or any other search engine cannot not outlaw reciprocal linking all together. But you have to be extremely picky about the sites you decide to engage in cross-promotion with. They must be very relevant and should have a decent presence on Google. Stay away from automated linking programs, link farms and most importantly, exchanging links with excessive amounts of web sites. Your links page should look like an excellent place for your visitors to go should they require further information on the topic your site deals with.

In short, the most important factor contributing to your Google ranking, is visitor-friendliness. Amassing enormous amounts of link exchanges simply does not work anymore. You absolutely must have your web site visitor’s needs foremost in your mind. If you meet those needs, you will be rewarded both in your rankings and in repeat traffic.

RSS Directory Submission: The Key To Blog Promotion

According to Technorati, there are over 15 million blogs as of July 2005. And during July, an average of 80,000 new blogs were created each day. If you own a blog, how are you going to promote it in order to stay ahead of the competition?

Fortunately, there is a simple, yet very effective method: RSS directory submission. Submitting your RSS news feed to specialized news directories benefits your site in several ways.

RSS directory submission increases your readership. When a person is looking for news feeds to add to their RSS reader, it is highly likely they will visit an RSS directory to find news feeds on their subject of interest. I recently visited a directory looking for personal business blogs. I subscribed to several, and now read them via RSS on a regular basis. Someone else may have an excellent business blog, but since they weren’t listed in the directory, I was unable to discover their site.

RSS directory submission enables your content to be duplicated and linked to from other sites. One of the key benefits of syndicating content through RSS is that it increases your reach. You can publish an article, then have excerpts of that article placed on hundreds of other websites – with links back to the original on your site. Many webmasters want to have fresh content for their visitors, and embedding an RSS news feed is the easiest way to do that. You’ll want to make sure that you are listed in RSS directories when a webmaster visits looking for website content – or your competitors may get the free promotion!

RSS directory submission provides immediate link popularity. RSS directories are similar to other web directories – you get a free, one-way link back to your site when you are listed. Think about this. Most RSS directories carry a page rank (PR) of 5 or higher. When you multiply that over 50 RSS directories, that is a lot of links back to your site – meaning increased search engine rank and more visitors.

There are several ways you can submit your RSS news feed to directories. The first, obviously, is by hand. You can get a list of the directories on any search engine, then go to each website and add your feed manually. Since there are many RSS directories, this can take quite a while. To save the webmaster time, two ways of automated directory submission exist.

The first one is RSS Submit (http://www.dummysoftware.com/rsssubmit.html), a program that automates the directory submission process. All you have to do is open the software, enter the URL for your feed, and RSS Submit will instantly send the feed information to approximately 100 directories. You can also manually submit your site to another 25 directories using RSS Submit’s auto-fill function.

The second method is appropriately named: RSS Directory Submission Service By Any SEO Company . This service is similar to RSS Submit – you give them your feed URL, and they submit it to over many  directories. The difference between the two is price: while RSS Submit costs  you money . And since sites usually only have one feed, the RSS Directory Submission Service is more economical for most RSS publishers.

Regardless of the RSS directory submission method you choose, make sure to do it! You will find the effort small compared to the benefits you receive.

How To Do A Link Campaign

There are abounding affidavit for agreeable in a hot-link campaign. In Google, links are one of the a lot of important factors in charge-less a sites rank in the seek engine after-effects page (SERPs).

Since this is such a acute agency in Google’s algorithm (as able-bodied as the added seek engines), a hot-link attack should be allotment of your seek engine business efforts.

First, let’s ascertain the altered types of links that a website can have:

Reciprocal hot-link – this is area two sites barter links to anniversary other’s sites.

One-way (In-Bound) hot link – area one website links to addition website after accepting a hot-link back.

Reciprocal bond is a actual time arresting assignment if done correctly. During this process, a webmaster will abrade the Internet searching for accordant sites that he or she can barter links with.

Once they accept acquired a account of acceptable sites, a alone email is beatific to the corresponding webmasters and a appeal for an barter takes place. A archetypal letter would apprehend as follows:

Dear Webmaster:

While researching superior sites to appeal hot-link exchanges from, I begin your site. I would like to activity an barter of links from my website to yours. Below is our site’s information:

Title: Google Seek Engine Optimization

URL: http://www.canigetinfo.com

Description: Get the Google seek engine enhancement adviser that shows you in absolute detail how to get your website top rankings in Google for your keywords.

If you are interested, amuse acknowledgement with your site’s advice and area our hot-link was placed.

If you’re not interested, your abridgement of acknowledgement will announce your adapted action.

Thank you for your time,

Your name

your email

WWW

If and if you accept some responses, you should add their sites as anon as you can, and forward them an email cogent them that their hot-link has been added, and cover the URL area they can see their site.

You will accept to commonly analysis your ally to accomplish abiding they are still bond to your website in adjustment to abide the partnership. A lot of webmasters are honest and will accumulate you linked, but there are a few rotten apples out there.

In-Bound (One-way) Links are the best blazon of links if you can get them. It’s not all that difficult to do so, but as in annihilation account while, there will be an bulk of accomplishment involved.

The easiest way to get In apprenticed links to your website is to do agenda submissions. There are abounding abundant charge-less directories to abide to, and it’s account the time and accomplishment to get listed in as abounding as you possibly can.

There are as well fee-based directories which you abide to, and as your account allows, you should try to get listed in all directories that are accordant to your site’s topic.

The next way to get one-way links to your website is to do a columnist release. With sites such as prwire.com, you can abide a columnist absolution to them for free, and that will not alone get your website exposure, but it will as well get you some in-bound links.

If you accept the adeptness to compose on-line writing or columns, there are abounding sites that can get your website acknowledgement by you acceptance them to re-print your content. While some may altercate that this action may amerce you in the seek engines for alike content, as continued as you accept acquaint your commodity to your website first, you shouldn’t get hit by a alike agreeable penalty.

Depending on how abounding sites you acquiesce for your advice to be appear will as well actualize in-bound links to your site. So the catechism you accept to accede is ascendancy of your agreeable against web exposure.

If you accept an on-line business, you should consistently cover your site’s URL in your email signature. Abounding humans use either Hotmail, Yahoo or Gmail which are all web-based systems, so they apprehend the urls independent in the email and appropriately add to your back-link totals.

One section of consideration: If you abide your website advice to be affiliated from, accomplish abiding your ballast argument (the click-able part) is one of the keywords you are aggravating to get your website ranked for. What you are cogent the seek engines is that the destination of the URL is about whatever the argument hot-link was. So, if your argument hot-link says “eggs”, the seek engine would apprehend that page to be about eggs.

Creating Rank A #1 In Google

Not Possible, right? Not really worth the time, right? Wrong on both accounts.

Many times while entering phrases in to Google, I find a lot of related sites, but not very ever anything exact. So why bother on getting these supposedly un-searched terms?

Granted, a quantity of the phrases that you can get ranked on may not be popular, but you rarely know what a user is going to enter in to the search box, or do we ever know at what point of information gathering we’re at.

Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.

seven of the most common traits of searching is that when a user firsts begins a search, we use a broad term, but as we get further along in to their search, the phrases become more precise as we themselves filter out the un-related sites.

This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword “shoes”, if a user is really looking for “Nike walking shoes”, the site has wasted funds on that search.

By the time a user has a one to seven keyword phrase entered in for their search query, chances are that we have already eliminated the “noise” and are focused on the “signal” i.e. the product or service that your site is offering.

Another curious stat that web analytic reveal is that a consumer that comes to a site through PPC is not a life-time customer. we’re usually interested in the fast fix, or easy solution. Compared to a user who arrives through organic search engine optimization, we’re more likely to be lifetime consumers since we tend to trust a company that has “earned” it’s way to the top of the rankings.

seven final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number seven position since the search engines always try to find an exact match when other factors aren’t obtainable.

Kaizen SEO

KAIZEN –
Definition: Japanese for continuous & incremental improvement, a business philosophy about working practices & efficiency; improvement in productivity or performance
Etymology: Japanese `change for the better’

lots of times a client will ask why they are being charged a monthly fee for services. Unless you are actively participating in a reciprocal linking campaign, this may not seem all that apparent.

When a site gets code for search-engine optimization (SEO), there’s lots of elements that are looked at & modified. Most changes are behind the scenes, & will make changes to Meta Tags, page titles, file naming structure & file configuration to name a few.

But, underneath the hood, there’s lots of aspects of seo that are constantly being ‘tweaked’. While this may sound like a salesman talking, it is true.

It’s in these moments that a nice seo service will make the update with no disruption to the current site, yet it will yield the benefits of the constant monitoring. If the site is already established, these changes can be seen within a few days. If the site is newer, it may take some time & patience to see anything tangible.

What most people are not aware of is that when a site is initially coded, it’s had research conducted on it, & decisions are made based on that research. However, as times change, & keyword phrases change, the coding must be updated as well.

It’s similar to web hosting. You pay a certain fee each month to make sure your site is up. But within those costs, you are paying for the latest security, Anti-virus software, equipment & software updates that protect your site. & don’t forget the salary & overhead of the company or consultant.

Another reason a monthly fee is applied is that you are also paying for the expertise of the seo service. Would you have a doctor operate on you that’s only had 2 procedures? Or the doctor that has performed thousands of operations?

some things to keep in mind when you engage a company to perform seo services for your site. Those people are earning their money.

A bonus of the monthly fee is that when you add content to your site, it should pass by the seo service so that they can ensure the friendliness of the new page for the search engines. Remember, each page is judged on it’s own in the search engines, so every page is critical to the success of your site.

Easy Keyword Optimization

Webmasters, or website owners, should accumulate in appreciation that putting up their page on the Internet does not necessarily beggarly an burning success. If you yield a attending carefully during your site’s operation, you ability apprehension that the amount of cartage your website generates is not as advantageous as you would commonly expect. It is all-important to apparatus SEO on your website to accomplish abiding that anybody on the Net can aces you out.

Start First With Keywords

The basal of seek engine enhancement (SEO) is keywords. Seek engines will attending for advice on the Internet by analogous the keywords inputted by the user with assorted sites on the Web. Incorporating keywords on your page will agreement your adjustment in seek engine aftereffect pages.

But there are assertive rules to be followed in adjustment to become acknowledged in this Internet business strategy; and they are:

1. Keyword Variations

Avoid putting up a individual keyword that will reflect your site’s content. Since the online accessible will accept their own estimation for the advice they plan to aces out from the Web, it important to appear up with variations that will access  your page getting best out from the army if a Web surfer searches for advice begin on your content.

As an example, if you are affairs herbal articles on the Web, you can absorb keywords variations, like herbs, herbal medicine, botanical cure, another medicine, and so on. You don’t necessarily accept to stick with the chat “herbal” as your capital keyword – try to appear up with added keywords and capacity that ascertain the articles you accept on your website.

2. Keyword Placement

Cramming all your keywords anon on your page does not affect success in this Internet business strategy. A Webmaster should abode keywords in their able appellation to accept a top advantage in seek engines. The areas of your website that is usually included in seek engine lookup are:

• the appellation of your site;

• the Meta description or Meta tags

• headers

• website address

• links begin on your page

• And the agreeable on your website’s body.

3. Avoid Spamming

Some Webmaster spam keywords on their page to access their adjustment in seek engine results. This is a action that should be abhorred at all costs. Seek engines absorb algorithms that will acquiesce them to ascertain if a website is awash to the border with keywords. If one of these sites is found, it will be automatically removed or blacklisted from approaching searches.