Tag Archives: online business

Ecommerce Hosting For Your Online Business

When you plan to start an online business, you will need to find a reliable web host that meets your requirements. Searching for a reliable and cheap web host is not an easy task. But if you know what you are looking for, it makes your task simpler.

You can trust a cheap web host only if it meets your business requirements. The process of verification comprises of some common issues and some other issues specific to your business.

A major concern is the quality of support provided by the host. You could e-mail a cheap web hosting company a few times to get an estimate of the response time they provide.

You should also try to analyze the quality of the answers provided by them. Are the answers really in-depth or do they just cover the basic things? Make enquiry  about the various methods of support. Most web hosting companies offer online support personnel, message boards and help desks.

A web hosting company that provides the correct balance of substance and promptness would be an ideal solution for you.

Some key points to consider before choosing your web host:

1. Storage Space

It is an important parameter to begin your search for a reliable web host. You require at least 100 MB space for even a simple site. Most good web hosts offer a minimum of 1 GB space to their customers.

2. Bandwidth

It is another important part of the verification process. Most good web hosts offer 25 to 50 GB Bandwidth.

3. Support System

As discussed in the beginning of the article, it is the most important point to check.

4. Secure Servers

A secure server is an essential requirement if you are selling products/services online. Try to look for web hosting companies providing SSL encryption since this will guarantee security for all money transactions conducted on your site.

5. Private CGI-BIN

It is a good scheme to have a private CGI-BIN directory for the safety of your files. This is where you store your binary scripts and interactive programs including shopping carts and payment processing.

6. Web Log

This would help you a lot to keep track of various statistics for your business. These statistics aid you to develop new strategies to retain your present customers and attract new customers.

7. Operating System and Program Language Capabilities

All reputed web hosting companies allow front page on either a UNIX or Windows based system. Many web hosts provide both Windows and UNIX based hosting but the rates may differ.

8. Credibility

The web host should be reputed amongst its customer base.

9. Physical Location

Last, but not the least, the physical location of the servers is also an important consideration. Is the location prone to natural calamities or political insecurity?

A very practical and useful method to find a good web host is to discuss with people you know (vendors/business associates/friends) that have web sites. Enquire about their experiences with their current and past web hosting services.

Most of the cheap web hosting companies assure you of free technical support. However, a major concern with many of these companies is that you learn about their incapability when it is too late. The fact is that they simply fail to deliver their promises. Their cheap rates do not allow for the proper staffing needed to deliver the required customer support.

With a high quality and reputed web hosting company, you will pay a little more but the truth is, in business, you get what you pay for. So, if you are really serious about your business and also your time, consider web hosts starting at the top.

Create Worry-Free Sales With Secure Shopping Cart Software

Succeeding in business can be a hassle and a headache without the right tools. This is especially true when dealing with ecommerce. Regardless of the market, service, or goods being offered, the one tool that is essential to the success of every online ecommerce business is a reliable ecommerce shopping cart.

The online shopping cart is your one stop container for placing and receiving orders online. A basic shopping cart will allow the customer to specify the quantity of the goods wanted, take the customer’s credit, billing, and shipping information, and actually allow the customer to place the order. However, a good shopping cart software solution will do all of this and so much more.

Many ecommerce shopping cart solutions offer customizable templates and design tools for your shopping cart and sometimes even your website. There are also several web hosting shopping cart solutions that will not only handle the order placement and transactions, but also handle the hosting needs of your website.

Other tools and features included in shopping cart software packages are affiliate system management programs, search engine optimization tools, and advanced shipping options. There are also several ecommerce providers that offer secure encrypted credit card processing along with other merchant account tools as a part of using their shopping cart solution for your ecommerce needs.

Almost all reputable shopping cart software providers also offer full telephone, email and live internet chat support in case any questions may arise after purchasing their service. All of this is done to allow you to focus on growing your online business. By automating the back-end of your website, you don’t have to worry about manually taking each order that comes in. Ecommerce shopping cart software handles all of this for you.

Make your online business profitable, secure, and reliable with an affordable shopping cart software solution. It is one of the best investments you can make in the operational aspect of your ecommerce venture.

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don’t realize that there is an effective way to reduce the cost of your advertising while – at the same time – increasing its reach.

Advertising co-ops are nothing new. Usually they are a “perk” offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You’ve seen it – McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.

The retailer doesn’t make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn’t do a lot of good without a printer.

Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too.


— How It Works

Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost.

So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach.


— Getting Started

So who would be qualified to enter into an ad co-op with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might approach hosting companies, graphic artists, copywriters or programmers. If your business is landscaping, you could invite yard maintenance companies to join you.

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you’ve outlined.

— Making the Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as:

* a win-win situation
* reduced cost of advertising
* expanded reach of advertising
* larger, more prominent ads for a fraction of the cost

Also, be sure to ask about the advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

— Finalizing the Deal

You’ll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar amount due to you; and your partners have the assurance that – should you default on your end of the deal – they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That’s the best advertising bargain around today!

Blogs and RSS Boost Your Online Business, Rankings, Traffic

Blogs and RSS Boost Your Online Business, Rankings, Traffic and Sales.

Blogs for Advertising?

Yes! Blogs and RSS boost your online business, rankings, traffic and sales. We all sometimes ignore the trends in advertising on the internet until the masses are already doing it. That is why I felt compelled to right this article and hopefully help others to understand that Blogs are a very powerful advertising method and you do not want to ignore this trend, You will regret it!

A blog is a frequent, online publication of comments, web links and news. It is an online Enzine of sorts. People maintained blogs long before the term was coined, but the trend gained momentum with automated published systems, most notably is blogger.com. Thousands of people use services such as Blogger alone.

I only realized myself how powerful Blog advertising was, after I submitted an article to one Blog, yes just one Blog. What happened next amazed me! Within one week my new site which I used in my byline in the Blog was not only indexed, but every single page was indexed and I had over 200 other sites pointing links to my site! All from one Blog posting. See websites need content and Blogs are a great source for content, and search engines LOVE blogs! I really need to say that again, search engines love Blogs!
Want your site indexed? Want hundreds maybe even thousands of incoming links all pointing to your site?

Here are the reasons you should not ignore Blog advertising. Remember when all search engines were free, and simply submitting your web sites got you listed quickly? Gone. Then it wa FFA pages, they brought in a ton of free traffic, built links to your site, and added to your mailing list like crazy. Tried one lately? Safe lists were an online goldmine for a while… until bottom less email accounts were introduced.

Every new technology does what you need, at first. Then slowly more and more learn the secrets, and by the time the herd has caught on it’s too late. Technologies have changed, everything has slowed way down, or the search engines have decided that it’s become another form of spamming the search engines and stop weighing it so heavily. Sometimes they even ban the technology from their databases, remember doorway pages and multiple sites?

So where is blogging along this curve today? The early adopters have been doing it for the last couple of years, and the leading internet marketers started coming into it over the last year, many are still just getting started with it. So you’re at the perfect time, most of the expensive development time is done, the bulk of the bugs are out of the whole RSS and Atom feed systems, and engines like Yahoo, MSN and Google are embracing the technology and waiting to greet your Blog with open arms. So don’t ignore this whole Blogging idea, embrace it you just might see your sales soar through the roof!

Business Marketing with PPC, Just the Way You Want It

Aside from being popular among business owners, pay per click marketing is also well loved by these online advertisers. When done the right way, pay per click could give your site a huge traffic now and then, and of course, give you a good edge over competitors. It is not enough though that your product is introduced by putting up a website; it needs visitors and potential customers too!

When you get to know your potentials financially and invest on getting into pay per click marketing, this will give you good benefits by also promoting your site in search engines. In the online world, being on the top spot of the search engine page means more site visitors, more customers and increased profit.

Some providers of this service are fast too which can allow your website to get targeted traffic just minutes right after the opening of the PPC account. This form of marketing initiative is considered as flexible too.

Flexibility in doing pay per click advertising is also very favorable for advertisers and online marketers. With PPC campaigns being changeable, you can adjust and improve your campaign in no time and save you money in testing your marketing campaign.

Investing in good market research can help you find services that are inexpensive or those that are priced competitively.

By doing your research, you can even find keyword niches that are priced at levels that are too good to be true. Others may find better niches that ask for less than a dollar, and the top bid is also less than half a dollar.

With these capabilities of pay per click marketing, it could be something you cannot afford to disregard. There are many marketing options as well, but pay per click has not gained popularity for nothing. Pay per click has been known to create traffic in no time, at a cheaper price.

These are the reasons why you should love what pay per click marketing has to offer. Of course, it pays to balance these good points with some negative issues about PPC in order to get a more focused advertising tool for your online business.

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Using Forums in Viral Marketing

In recent days, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect.

Forums are not meant to be marketplaces. When used as such, the marketers actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can ban them from the site with the click of their mouse.

In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. Of course, it also means abiding by and all rules that exist. By doing this, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.

This type of marketing has suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. One forum grants .sig files only after a member has created one hundred valid posts and another has disallowed ads in sig files altogether.

Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic. It is not there to advertise products and services. By focusing on the topic and posting questions and answers, a marketers reputation will grow and this creates the potential for sales naturally.

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How To Get Visitors To Your Website

Can you really attract thousands of unique visitors to your site from scratch? It must be remembered that this is not a fraudulent maneuver since it is really feasible to do this. Secondly never underrate this estimation, as these are extremely focused visitors who are highly likely to turn into customers. The way I look at it is that these targeted visitors should be directed to some place.

Ideally this should be your internet site and in case you do not yet own one, it is time to get one put up. With that being said, here are your 2 secret tricks to help you achieve this.

Search for keywords, which you can rule over

Even if you do not believe in doing a few hours of research a day please hear me out when I say this. Whatever passes you must research for keywords and this is the uppermost importantance. The other way of looking at it is to visit forums and research for keywords. Truthfully, for anyone from a beginner level to intermediate (if you have less than 2,500 unique traffic hits to your web site per month) you should go in this direction. We are talking about spending about 5 hours a week doing thorough research on keywords and long tail keywords which are unique and specific to you.

You might want to beg to differ that you can employ someone to do this for you but you know your markets best. Simply spend some time thinking the words your prospective customers would use when they search online for answers to their problems and finding 100 keywords like this is really no issue.

Massive Action In Your Traffic Strategy (Writing).

Writing is still regarded to be one of the proven and most successful schemes online, to generate and sustain huge amounts of traffic. Tell me, what writer is not a speaker somehow? Very few I can safely presume and speakers get paid a lot to speak sometimes as much as 1,000 an hour.

In case you are in a dilemma whether it would be possible for you to write a small paragraph of content, read this. You can do it because you are already writing everyday just that you write it verbally. You are communicating verbally all the time, to your friends; fellow workers loved ones and even to your pet.

Secrets of becoming a writer

Start off by writing whatever you were talking about and before you know it, you could be writing a number of traffic generating communications like press releases, articles and web text for your site for doing Search Engine Optimization. Within a short span of time you would be surprised that there is actually more than 4500 traffic hits to your website.

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You Wanna Complete Free Online Surveys Get Paid?

Are you searching for online jobs? If yes, you can join free online surveys sites to get paid as you do not have to pay money for registering. Surveys are important for companies, which provides ideas of the audience targeted. You just have your honest opinions like customer preferences; age, gender and other information by taking survey provided by free online surveys sites and get paid.

Before joining a free online surveys site to get paid, you need to check the credibility and reputation of the site. Taking paid surveys is a good option for making money in your part time because it offers tremendous flexibility. You can decide the amount of money to make by selecting appropriate amount of online paid surveys.

Most of the free online surveys get paid jobs need some skilled professionals in various fields, gamers, movie buffs, sports enthusiasts etc. So if you are the head of the house in charge of purchasing home products then your opinion is valued. And the opinions of parents who are purchasing baby items, citizens with political views, teenagers, college students and US Hispanic residents are also important.

Your opinions are extremely useful since the marketing research companies need the thoughts of people to improve their products and service. So by providing an honest survey you will get money as well the survey will affects on the quality of the product you use daily.

You have to become 18 years old or more to take part in most paid surveys. You can take paid surveys in the convenience of your home on your computer at anytime. And I recommend you to join as many paid survey sites as possible so you will make enough cash.

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Humor Turns E-Mail Viral

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse e-mail techniques to sell their products.

The study generated interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

People are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an advertainment rather than an advertisement.

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. There was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was Bird Flu has hit Disneyland. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of whats serious and it works.

Id guess that most people who own a computer have seen that picture and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

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Forum Viral Marketing

In order to be successful using forums to do viral marketing there are some things that are required.

Do Your Homework: Prior to joining any forum, you must do some research.

1. Join forums that are in some way related to the promotions primary sales market. For example, someone involved with a health related product, many types of forums could apply.everything from holistic medicine to stay-at-home moms.

2. Choose popular forums. There is no point in wasting your time and energy on forums with few members and few posts. Page raking and active members are two good ways to check for this.

3. Choose forums that allow sig tags. If its possible read the rules before joining and pay attention to them. Your time is important, too. It is better to find out that a forum doesnt allow posts with sig tags before you go to the trouble of joining.

After You Have Joined: OKyou have chosen two or three forums that meet your requirementsnow what?

1. Keep your sig short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website.

2. Never create posts that are just an advertisement. This is basically a universal rule and only displays the marketers lack of experience if he does so. At best this kind of post will be deleted by the monitors.at worst, it is grounds for being banned.

3. Work the room. Be an active member on the forum. Plan to spend at least an hour each day there and take the time to get to know the users. Introduce yourself with intelligent questions depending upon the forums topic.

As the online marketer becomes a regular member they will hopefully develop a good reputation. Without saying a word about their promotion, those who are interested in their product will approach them.

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