Tag Archives: Newsletter

Market Your Dream Online: Internet Advertising Advice

You need to be advertising and marketing your home-based business, but what does it all mean? You need customers. You need sales! But where do you start?

  • FFA Pages
  • Banners
  • Traffic Exchange Programs
  • Reciprocal Linking

These are just some of the ways for your home-based business to be advertising and marketing online (meaning on the Internet). But, what do they mean?

FFA Pages — You submit your site to a FFA page (or network of pages) and agree to get one E-mail from every other website that is listed there. Definitely not a good idea (see our Advertising/Marketing page for more details).

Banners – These are ads shown at the top (usually) of many webpages and they sometimes rotate to show a different ad each time the page is loaded.

Traffic Exchange Programs – You submit your ad to be shown to other members of the program when they load the program start page.

Reciprocal Linking – You place a link to someone’s website on your site and they place a link to your website on theirs.

Other Internet Marketing Suggestions

Search Engine Optimization (SEO) – Keywords are placed throughout your website’s pages to tell the search engines what your page is about. Keywords are simply words (or combinations of words) that describe your business.

Content is king. Provide good content (basically, articles about your area of expertise) about your subject and sprinkle the keywords (and combos) through the page. This basic strategy will get you a higher ranking with the search engines and many more customers because you’re giving them something that they need — information!

PPC (Pay Per Click) Advertising – Instead of submitting your pages for inclusion in the search engine’s database, you bid on the keyword(s) that relate to your website. You can find out in advance what other sites have bid for a particular keyword and then decide if you want to outbid the number one spot or maybe bid a little less and get the number two, three, or four spot (or lower if the keyword is expensive).

Ezines/Newsletters – These are delivered through E-mail and can be either plain text or HTML with full graphics. Although they can sometimes be expensive, you can get free ads by writing articles about your subject area and contribute them to the ezines. Why would you want to give them away? Because you can put in a “Resource Box” at the end of each article. At the very least this box will contain your name, website address, and a brief one or two line “bio” about you (some ezines allow more room). See, free online advertising for your home-based business!

Eight Steps to Increase Your Newsletter Advertising Revenue

As the newsletter market becomes increasingly more competitive, it’s important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to the success of your overall advertising revenue.

Follow these tips to quickly boost your advertising revenues.

1. Contact Information – Always place contact information toward bottom of your emails and articles. Include Company Name, Contact Name, Tel, URL, Email, Fax, and Address. Buyers prefer to purchase ad space from companies and individuals that are easy to contact and have a physical location.

2. Target market – List your target market and demographics. If you have not yet performed a survey of your subscribers, then list your perceived target market. To gain actual demographics, email your subscribers a simple survey. This allows you to not only learn about your subscribers, but will also aid in efforts to increase subscriber base. A survey will also help you to develop editorial content geared towards your readers main concerns or interests.

3. Subscriber Numbers – Numbers are important when considering an ad purchase. Don’t hesitate to list the number of subscribers to your newsletter as well as the average monthly percentage of growth rate.

4. Follow Up – This may be one of the most valuable steps in increasing advertising revenue. After a sale, be sure to communicate with your advertiser. It’s a lot easier to re-sell ad space than find a new ad buyer. If the advertising run is a one-issue purchase, email the advertiser the day before the newsletter goes out to remind the advertiser when it’s scheduled to run. Then telephone or email the advertiser after the ad run to learn of the effectiveness. If the advertiser is happy, resell them on the spot for a longer term. If the advertiser was unhappy with the results, ask “why” and then encourage them to buy another advertisement at a discounted rate. If the advertiser decides to purchase another run, be sure they make changes their ad copy. The effectiveness of the ad often depends on the ad copy itself.

If Advertisement is run for multiple months or issues, email the advertiser weekly asking their feedback. Telephone your advertiser once per month. Also, you should always email the advertiser to inform them of an approaching renewal time and attempt to renew their run. If there is no answer, call two or three days later and try to sell over phone.

5. URL Tracking – Have advertisers create a tracking URL to verify advertising was included and allowing analysis of the gains achieved from ad placement.

6. Credit Cards – Allow advertisers to purchase ad space with credit cards. It is inexpensive and presents a very professional organization. Better yet, it is easier to re-sell as the advertiser only needs to say YES. The easier you make it to buy the more sales you’ll make.

7. Partnerships – Increase the size of your advertising offerings by partnering advertising sales with similar newsletters and Ezines. Partnering allows you and partners to collectively sell advertising space. The larger subscriber base will attract larger advertising buyers. Provide a 15% commission to the selling party, which could be you or your partner(s). This works well for newsletters with under 10,000 subscribers.

8. Ad Networks – List your ad offerings with one or more Ad Networks. Gain a professional sales force with extensive resources to sell your space. Realize, you will earn less per subscriber, but you will most likely sell-out your advertising space. This also allows you to concentrate on marketing and content which is usually the main interest. Also, many Ad Networks do not require exclusives, so you can continue to sell your own space with an assurance that advertising sales will occur for every issue.

Follow these eight easy steps and you’ll quickly see an increase in advertising revenue. Good Luck!