Tag Archives: Money

Is Your Marketing Plan Ready for an Update?

This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time.

Each Marketing Plan is Unique

For those writing a marketing plan for the first time, it is important to know that there is no “magic formula” to an effective marketing plan. Formats and procedures vary widely, and your marketing plan will be one-of-a-kind.

Your company, customers, competitors, and suppliers interact to create a unique and ever-changing business environment. Because of this, your marketing plan should also be unique and frequently changing. What worked wonderfully for one company may be a dismal failure for you. What worked yesterday for you may not be the thing for you to do today. By thinking of your plan as a unique and perpetual work in progress, you can be better prepared to change direction when the business environment changes.

A Plan Makes a Profitable Difference

Ultimately, your marketing plan is a compass by which you navigate your day-to-day business. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you are guessing what might be best for your business. And don’t forget to address your Web site in the marketing plan. Without a marketing plan your Web site may be a drain on your finances rather than a business builder.

Also, understand you do not need a marketing degree and a lot of experience to update or create a marketing plan for your business. Once you have a structure to follow, the rest is a matter of rolling up your sleeves and getting it done. There is no single approach to developing a marketing plan. There is a wide selection of books, toolkits, and software to help you through the planning process. Some approaches require a great deal of time and others are “quick and dirty.” All can be applied to your business as a whole, an individual product, or your Web site.

So, in all the hustle and bustle of everyday business activities, don’t forget to take the time to update an existing marketing plan or write a new one. Your future profits depend on it!

7 Steps Of Mega Adsense Earners

The Google AdSense program is like finding money in the street.

Kids in High School are making thousands of dollars a month with Adsense… Housewives, Retiree’s, Mom and Pop’s who’ve never made a dime on the Internet have created full time incomes by simply placing AdSense Ads on their web site or blog.

Then you have the “Super AdSense” earners. We have all heard of them… the Elite few who are on track to make half a million dollars a year or more promoting AdSense sites.

Do not be mistaken though… these people are not building like your Mom and Pop’s do. They have systems in place that create sites for them… people who build sites for them… they have outsourced and automated many of the tedious tasks such as posting to blogs and searching for keywords.

While most people cannot emulate everything these Super AdSense earners do… many of them you can.

Here are 7 Required Steps you can implement today to copy their success.

1) Starting today… treat your AdSense business like it is a REAL business and track what you do.

Begin tracking what you are doing that works… as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems… most people do not know the reason(s) to their success or failure.

2) Utilize the latest tools and software available.

The Super AdSense earners are not any smarter than your average person. I know many people think they are… but for the most part, they are regular non techie people.

They are smarter in one respect though… they use the latest tools available to them to automate most of the tasks involved with researching and creating sites. They use the latest keyword, site creation and search engine optimization tools available. The tools they use are their secret weapons.

3) Quit chasing the Mega Dollar keywords.

You cannot compete with the search engine experts who create sites for the $80 payout keywords. You may get lucky every now and then… but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the long term.

4) Choose broad niches and break it down.

Choose a broad subject as your main theme (lets use computers for an example). From there… break it down into as many sub niches as possible.

Using Computers as the example… you could build sub niches/sites like laptop computers, computer hard drives, computer keyboards, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focused. Once you have exhausted every possible sub niche of that major theme… choose another main theme and repeat the process.

5) KISS

Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and to impress your friends… the purpose of having the site is to have people click on one of the ads, right? Then keep the site layout simple… dump the scrolling banners, dancing chickens and colored scroll bars… they are distractions.

6) What is the purpose of your web site?

Your web site cannot be everything to everybody. If you have a full fledged ecommerce site, with products for sale… links to other products, it is not a good site for AdSense. If the primary focus of the site is to sell products… let it do that.

Do not distract or confuse your visitor with to many options or choices. The best AdSense sites are AdSense only content sites that sell nothing. They are sites that “Tell”… not “Sell.”

7) Be consistent.

This is not one of those deals where you build one site and you are done. Refer back to Step #4. You must continuously build in order to be successful.

Think of it as planting a crop that you will harvest in a month or two, and the sites you build are seeds. Once the seeds have grown and matured… you will reap the harvest. The more seeds you plant… the larger the harvest.

To sum it up… utilize the tools available to automate as much of the process of building sites – doing research and building keyword lists as you can. This alone will help keep you organized and on track. Be consistent in building… treat it like the business it is and you will reap the rewards of your harvest.

Use Your Hobby To Launch A Successful Website

When you study the really successful websites, you will quickly notice that many are based on seemingly strange subjects, many of which may not easily pass for a serious business.

This clearly underlines the fact that when it comes to online enterprises and ecommerce, the possibilities are endless and you can actually succeed at virtually anything. There seems to be just one condition. You need to be passionate about whatever it is your website is about.

Jeff Bezos had a passion for books and that is one of the reasons why he borrowed money from his parents and launched Amazon.com. The rest is history and today Amazon earns Bezos and his associates millions of dollars.

This is precisely the reason why the first place you should look for an idea for your online enterprise and website, is your hobby. What are you passionate about? Or what do you really care about?

Establishing a successful online venture is hard work and it helps a lot if the subject matter that you are dealing with is close to your heart. It helps transform your chores from work to having fun. The facts are that people usually become wildly successful doing things that they enjoy doing. The more fun you have at your business, the higher the chances of success.

Having selected the hobby you want to turn into a business, It will help tremendously if you carefully analyze the potential online demand for the various businesses related to your hobby. This is easily done by studying popular keywords statistics and is a very important thing to do before launching any online business or website.

For example your hobby could be golf. By studying keywords, you may find that Golf stretch exercises are a very popular subject. This would be a pointer that the right business to start would be something to do with golf exercises. You can, for example, sell golf exercise equipment at your website.

This is the way to cash in on your hobby or passion and birth a hugely successful website or online enterprise.

4 Steps to Unbeatable Advertising And Still Keep Money in Your Bank

Advertising doesn’t have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you’re on your way to skyrocketing profit margins!

1. Negotiate
Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do it? They’re not afraid to ask for an extra discount.

Yep, don’t sell yourself short because you didn’t ASK the next time your advertising rep makes an appearance! Even if you’re already getting a discount, ask for a bigger one. You have not…because you ask not.

2. Trim
Bigger is always better…or is it? When it comes to advertising, don’t be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn’t mean you’ll be trimming the results!

3. Exploit the Freebies
What’s the difference between advertising and publicity? …who’s doing the talking. Yeah, when you sell yourself, it’s advertising. When someone else is selling you, it’s publicity…and it generates credibility and interest that you don’t want to miss out on.

Think about the different ways you can get your business in the spotlight. Do you have some news… write a press release? Write some “how to” articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours…think of the totally different market they affect!

Yep, there are a lot of ways out there to get free advertisement that will benefit your business. Of course you won’t be able to rely solely on the freebies, but hey, you can get a little extra for nothing!

4. Improve Your Offer
Is your deal too good to pass up? If not, you need to improve it. Hey, I’m not talking about cutting prices even more…you’ve still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination…which leads …yep, nowhere. When the customer knows he has until Saturday to purchase an item he’ll pay more for on Sunday, he’ll make it a priority to head for your shop.

Advertising doesn’t have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you’re on your way to skyrocketing profit margins!

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don’t realize that there is an effective way to reduce the cost of your advertising while – at the same time – increasing its reach.

Advertising co-ops are nothing new. Usually they are a “perk” offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You’ve seen it – McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.

The retailer doesn’t make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn’t do a lot of good without a printer.

Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too.


— How It Works

Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost.

So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach.


— Getting Started

So who would be qualified to enter into an ad co-op with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might approach hosting companies, graphic artists, copywriters or programmers. If your business is landscaping, you could invite yard maintenance companies to join you.

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you’ve outlined.

— Making the Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as:

* a win-win situation
* reduced cost of advertising
* expanded reach of advertising
* larger, more prominent ads for a fraction of the cost

Also, be sure to ask about the advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

— Finalizing the Deal

You’ll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar amount due to you; and your partners have the assurance that – should you default on your end of the deal – they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That’s the best advertising bargain around today!

Blogging for Dollars

Blogging for dollars might sound like the latest game show or some new drinking game, but it’s the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

Whether a blogger’s focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are:

1. ) Google Adsense in Blogs

Google AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template. Google’s spider parses the AdServing blog and serves ads that relate to the blog’s content. Google uses a combination of keyword matching and context analysis to determine what ads should be served.

2. ) Affiliate Programs (Product Endorsements)

Affiliate Programs work when an affiliate web site receives income for generating sales, leads, or traffic to a merchant website. Generally, bloggers will mention or endorse specific products and if site visitors purchase the product, bloggers will receive a portion of the sale.

3. ) Product Promotion

Businesses use blogs to detail how specific features or product add-ons can increase functionality and save time. Content-rich product promotion will help with search engine placement.

4.) Banner Ads

While less popular than in the past, websites with high traffic levels can still earn decent revenue by selling banner space.

As the Internet evolves bloggers will continue to seek out ways to monetize their opinions and thoughts. Daily journals and online blogs have become more than just a communication means to many.

Blogging for Profits

Bloging (the act of writing to a blog) has become one of the fastest growing trends this year and many internet gurus believe that this is the new biggest trend. Well, you might ask yourself what is the big deal I don’t even know what a blog is?

To put it simply a blog is a big deal because it can mean a lot of money for you. First, lets define what a blog is then I will get to the good stuff the money and riches! Blog is short for web log, it is just the two words pushed together. You can kind of think of it like a Captains log on a ship, or a diary. It is a quick and easy way to add content to the web with out having to use html. It is instant, quick and really easy.

Now you might ask yourself why would I want to keep my diary online? It basically is a great way to make money. Let me explain that in a little more detail. For most search engines there are two major factors in how well you rank, first is the content of your site and second are the links to your site. Meaning the more key word focused content and the more links you have the higher you will rank in the search engine. We all know it does not pay to be listed number 1 million out of 5 million for a keyword. So everyone is competing for the top 10 spots. Well, the quickest and easiest way to rank above the others is to add tons of key word focused helpful content to your site. The more value you add to the internet the more value you will get out of it. So you can help yourself by helping others and providing knowledge for free in the form of content. A blog creates a very easy way to publish this content because it will publish your content tot he web as soon as you are done typing and best of all there are no html skills required. In fact you can blog for free which I will talk about in article 2. Secondly a blog is a great way to use some basic linking strategies that will help get your site into the search engines. So by setting up a blog you can quickly publish high quality key word focused content and you can include tons of great links to your site.

So let me quickly recap for you why you want to blog. A blog provides a quick, often free way to publish your content on the web and an easy way to link to your website for more traffic. These are important for any webmaster that wants to make money because it all converts to more traffic to your website and more traffic means more people purchasing your product.

So now that you know what a blog is and why blogging is such a great thing you probably want to know how to get started blogging right now!

Driving Free Traffic To Your Blog

How can you drive “free” traffic to your blog? You can’t. But that’s only because nothing is really free. In the end you can either buy traffic with money or you can buy traffic by investing time. Time IS money, hence my statement that there’s no free traffic.

If your goal is to drive traffic to your blog and pay for it with an investment of your time, instead of with gold or coin of the realm, then you’re in luck because that is entirely possible if you are ingenious enough to figure out the best ways to do it.

Therein lies the problem. Let’s make believe that time really IS money. Let’s make believe that you only have 10 hours in your “time bank account” to spend on finding ingenious ways to drive traffic to your blog without writing checks or whipping out the charge card. How should you invest that money?

The answer for most people is to start sniffing around the Internet looking for other people’s ideas and suggestions. You’ll run across all of the amateur ideas like: “Advertise your blog on Free-For-All (FFA) link sites” or “join e-mail safe lists”. Yeah, why not just post ads everywhere saying “Here is my email address. Please SPAM me”. Because that’s all you are going to get in return.

Moving a bit further up the idea chain you’ll probably encounter people who say “Get links from other blogs that point to yours”. Now that’s a wonderful idea, and it does work, but consider this: There is new blog appearing on the Internet every 7.8 seconds! If every blogger started asking every other blogger for reciprocal links, then entire Internet would likely come to a dead stop in about a week due to the shear volume of email that all of those requests would generate. Not to mention all of the time that you have to spend finding suitable blogs to link to, contacting the owners and managing the link process.

If you’ve only got those imaginary 10 hours to spend on finding ways to drive free traffic to your site, then you have to zoom in on those underutilized “secret”, not-everyone-and- his-brother-is-doing. “ah ha moment” methods that showcase your blog like a lamp burning at the top of a mountain at night. You need solid ideas that really work.

The best way to find solid ideas that really work is to find someone who already has invested the time in discovering and improving those ways and who is willing to share them with you.

That means that the best way to DISCOVER free ways to drive traffic to your blog is to BUY those secrets from a pro. Sure, you’re spending money to acquire the information, but you’ll end up with some great traffic-builders that aren’t going to cost you a penny out of your REAL banking account to implement.

The end result is: You get free, quality traffic to your blog and you didn’t waste 10 hours (10 weeks is more like it), trying every harebrain scheme that you encountered on the ‘net while you were looking.

Go to the experts when you need help. That’s my idea of investing your time AND your money wisely.

Jump On Blogging And RSS Feeds Or Be Left Behind!

Viruses and the deluge of the cyberspace version of junk mail, spam, has forced marketers to look for new ways to get back into the surfer’s eye. Spam filters hinder many of today’s marketers. That ezine you spent hours producing is often routed to the garbage bin without your intended audience ever seeing it. Now that’s not nice, but overwhelming piles of unsolicited emails are thrown into virtual mailboxes around the globe. Do you read your spam mail?

The wise and prudent are jumping on a trend that was relegated to personal use until about a year ago – blogging and RSS Feeds. These new tools have become the latest marketing craze to hit the Internet. Why? The advantages they present are amazing, cost effective, and can get your site indexed in the blink of an eye. No wonder marketing gurus are smiling like the Cheshire cat!

Andrew logged onto his usual My Yahoo! page early in September 2004, and was startled to see that it had had a make-over. Really, he thought only women did that! What was this RSS feed information blaring across the screen anyway? It took a little bit of investigation, but Andrew soon discovered that this news could mean extra money in his pocket.

He nearly spilled his lukewarm coffee on the keyboard when he realized that he could get his website in front of more than 20 million viewers with such amazing ease! People everywhere were touting RSS feeds and blogs as the backdoor to Yahoo! – and what a place to be! He’d spent endless hours trying to implement search engine optimization techniques in order to do this very thing.

Andrew is still shaking his head in wonder – even after several months of high web traffic and amazing profits. “Such a simple way to get your product in front of people, save money, and escape spam filters should have a catch!” he constantly says to himself. But so far, he only has extra money in his account to show for jumping on the blog and RSS band wagon.

What techniques have you employed to get your site listed? The great lengths people will go to amaze me. I recently wrote fifty search engine optimization articles about baby strollers for a gentleman desperately attempting to get his website noticed. How much can you say about baby strollers, and how many ways can you say it without becoming buggy yourself? RSS feeds and blogging take the hard work, sweat and tears out of marketing. The current search engine optimization techniques are now becoming a relic of the past.

We all know that the virtual world is constantly changing. Anyone who is going anywhere on the Net has to be on the ball, and ready to get in on the first level of these new changes. Are you going to be left behind in the marketing realm?

How To Generate Solid Web Profits Through The Blog Revolution

Blogs were originally only meant to be Web Logs, or personal journals for members of on-line communities to stay in touch, sort of like underground news media. But, it didn’t take long for net-entrepreneur (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.

This awesome entrepreneurial spirit transmogrified Blogs into what they are today: very powerful marketing weapons that have almost made some other forms of advertising, redundant. It never ceases to surprise me how ingenious people are when it comes to finding new ways to generate cash flow, particularly in web marketing what a power-house!! It leaves real-world business for dead (in my opinion).

Traditional safe lists are becoming somewhat threadbare. Isn’t it amazing how quickly business changes on the Net, and isn’t it weird how safe list people spin their wheels by posting, posting, posting, when most messages go to junk in-boxes to be automatically deleted. You can send out a whole lot of messages with safe lists, but only a tiny percentage are likely to be actually read by a real person. Maybe that’s why email traffic is threatening to choke the Internet. Because of this, many canny web business people have now shifted to Blogs as their main tool for promotion. Many others, like me – who continue to believe that safe lists have a role (when properly used) -have made Blogs a valuable extra facility in their marketing tool box.

Blogs have become so popular because they are so very user-friendly for advertising. They are practical, easy to set up and very convenient to use. Keeping content up to date is very easy for webmasters who otherwise would have to spend hours uploading and downloading files. Be warned, however, that setting up a Free Blog, will mean you will have a lot of other people’s ads on it (There’s no such thing as a free lunch). It’s always worth paying because, yes, you get what you pay for.

Anyway, There are probably five key methods (and a whole lot more) you can use to ensure that Blogs pump up your web profits.

1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on, get on to Google and, whatever topic you search, you’ll inevitably see that the search engines have thrown up a number of Blogs in the top ten results. This is because Blogs are constantly showing fresh, new and key word friendly content just like your web pages should; that’s a Blog’s very reason for being. Imagine the value to you of having your own Blog pop in the top end of search results. The ubiquitous search engines clamour to highlight fresh, appropriate content they love it. Constantly renewed  and freshened Blogs leave stale, ageing (and rarely updated) web sites for dead.

2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to stick together, creating networking heaven. Just one link on your Blog could see visitors drop in from all over the place. Wow visitors queueing to click your links; how powerful is that for an advertising and traffic generating system. Awesome.

3. YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM YOU: You see, Blogs today have this great comment facility which means your people your customers can ask you questions and give you valuable feedback almost immediately. This is almost like a chat system, and is quicker than email. Forget about having to manipulate your source codes, Blogs make this unnecessary. Blogs have an amazing comment system that allows your customers to immediately post feedbacks and queries. And that’s what service on the net is all about today quick responses, dependable advice and getting what you want, when you want. Now. And Blogs can do it.

4. PUMP UP YOUR ADSENSE PROFITS: If you’re into Pay Per Click marketing, well Blogs are ideal for you. Then can stimulate even more regular traffic than your basic garden variety web site. Google AdSense, god bless ’em, even lets Blog owners show as many as three appropriate ads, and these must relate to your theme and content, on their Blog pages. It’s Blogging marvellous!! Here’s the key reason why your Blog should have a niche, a specific theme, a targeted audience. Take time to give some thought to this when you set up a Blog. What about AdSense? The more visitors and they’re likely only dropping in because of what you specifically offer – who click on your Blog’s Adsense ads, the more income you can earn.

5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERS: Like me, I just bet you are enrolled in more affiliate programs than you can count. The problem is how to continue to promote all of them. ANSWER You can easily use Blog reviews. Simply design each Blog entry around the particular affiliate program you want to focus on that day. Extol the virtues of the program, product, service or what-ever, give good advice about the PROs and the CONs (this objectivity impresses the hell out of potential buyers who are usually pleased with honesty) and include your affiliate link, almost as an after-thought. This is not hard-sell territory. This is the soft-sell Most 21st century people run a mile from hard sellers but they will take time to listen if they believe you are giving good, solid, valuable advice. Providing such good, valuable info encourages your people to come back for more. Hey, you don’t even need to create an individual page for every affiliate program because Blogging makes this unnecessary. What a time saver!!

Whew. Blogs do get me a bit excited. And these tips are only the tip of the iceberg. I am sure you can be creative in the marketing use of your Blogs because they have enormous potential. Just check out the exponential growth of Blogs today and you’ll see what I mean. If you want fresh Blog ideas, all you have to do is cruise through a few of them. Check out what the pros are doing and, do the same. Remember, imitation is the ultimate form of flattery.

Don’t let anyone try to tell you that the bottom is falling out of web marketing. The awesome growth and popularity of Blogs shows that they could not be more wrong.

Happy Blogging!!