Tag Archives: Meta tag

Search Engine Optimization – Advice and Tactic

Unique content is King. Search engines love new, unique and updated content. If you produce new content at a rate of just one reasonably sized page per day and tied in with the other advice throughout the site, I can almost guarantee you will get good listings. Remember though, write for the visitors but cater for the search engines. If your field of expertise fits into a niche in the market, all the better for you but you must get unique content all you will fall behind.

Page Structure. Search engine bots can sometimes get confused with poorly coded html, javascript and other web languages. If the bot has to wait too long or cannot decipher the web language then it will just abandon your site and move on to the next, even if it manages to get through the code it usually leads to poor search engine indexing of your website. You should also keep to widely used file extensions like .htm, .html, .php, .asp for your pages.

Loading Speed. The loading speed of your website should be kept to a minimum, if it takes long than 5 seconds on 256kb+ connections then you lose visitors – both real and search engine bots. There are a variety of reasons why pages can load slowly, it may either be your web server, poorly coded server side code like php or client side code like javascript which can slow or even stop your page from loading.

Visitor Navigation. This is more an aesthetic feature of your website focused at real visitors but you need to have some sort of standard navigation that is the same throughout your whole site. People can be put off and leave your website if they find it difficult to browse easily, search engine bots may also miss links if they can only be found deep within your site. Try to make as many internal links as possible available on each page.

Site Hierarchy. Site hierachy can be great for adding keyword density to your web site. An example of site hierachy working effectively would be this page, seo-advice.php. The full link contains SEO seo-advice.php which is very beneficial in the way search engines determine your sites relevance to a particular subject. Use your domain, folders and file names to your advantage.

Avoid Blackhat SEO. Blackhat SEO is a vast topic that commands little respect from real webmasters as it means using underhand methods to gain search engine rankings, although the site is usually banned quickly. Blackhat SEO includes using link farms, search engine spamming, hidden or disguised text, fake meta tag data, using duplicate content and using doorway pages. I would recommend you stay away from tactics like this as you will end up losing out in the long run.

Targeted Linkswaps. Link swaps are great but you must make them work for you. It does little good for you when your going for top search engine positions when your link swaps are untargeted. You should choose some specific keywords for both the link text and the link title text then make sure before you link swap that the other webmaster adds those specific keywords with the link.

The Ten Commandments of Search Engine Optimization

Most of the time when we pitch to a new client we are asked for SEO guarantees. “Your competition has guaranteed top results and submission to 100,000 Search Engines and Directories”. We go all out educating clients that Search Engine Optimization is all about smart work and not just adding random keywords and submitting to every directory possible. I’m writing this article to reach out to the SEO buyers and help them distinguish the crooks from the genuine SEO. I’ve compiled my Search marketing experience over the years in this article. I hope this helps you in selecting your Search Marketing initiative.

Commandment 1: There are no Rank Guarantees. (Period)

Search Engines alone control their indexing and ranking algorithm. Do not try to trick Search Engines. The only way to improve your Search Engine Ranks is by playing by the rules. And the rule is very simple: make it logical. Web content is primarily for the site visitor and not crawlers.

If your Search Engine Optimizer sold you magic “Top rank on google in 10 days flat”. Forget it. There are no short cuts. Top ranking in Search Engines Natural Results will take time. Hard work is imperative especially for the content on your website and the links to your site.

Commandment 2: Ranking is not the end, it’s the means.

Ask yourself what will Top Search Engine Ranks get you? Most businesses are interested in increasing sales on the website or in the least driving qualified traffic. Ranking for the right keywords (keywords used by your target audience) is important. There are SEOs who would try to show case results for keywords that occur only on your website. Beware such gimmicks.

Commandment 3: Know your competition.

“Rank” is relative position and more so in the Search Engine’s natural results. How well you do in the Search Engine Results is a function of how much hard work you have put over competition. Analyze competition’s keywords, links, keyword density and spread. But be sure to never copy your competition.

Commandment 4: Use Search Engine Friendly design.

A search and visitor friendly design is must for any successful website. Your website should be compelling enough for repeat visits by search engines and potential customers. Make sure you have Search Engine friendly urls and avoid those long URLs with query strings (http://mywebsite.com/index.php?PHPSESSID=5&a=z&f=g). You should also make sure that your web designer follows global coding standards like w3c (http://www.w3.org).

Commandment 5: Select Keywords that are worth.

You must research the keywords before targeting. There are tools that give you good idea of keyword’s search potential for example (http://www.wordtracker.com/, https://adwords.google.com/select/KeywordToolExternal ). It is important to know the number of searches for a keyword in the last month, last 6 months and last year. You should also find out the number of web pages that are targeting the keyword. It is advisable to start a campaign with keywords with moderate competition and high number of search.

Commandment 6: Write Great content.

Even if your website site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with Great content. Great is contextual and has editorial value. Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to the target audience. The web page should have desired action embedded in the content.
You must ensure that the content is fresh. Keep adding and editing the content regularly.

Commandment 7: Use good hyper linking strategy.

Hyperlinks make the content accessible and contextual. You must hyperlink in the right context within the website and to the other websites. Good links are appreciated by the Search Engines and by the visitors. No one likes to be taken to a mall selling “Macintosh” when shopping for “apples”.

Commandment 8: Write relevant and original Meta content.

Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the Search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but include everything that is relevant.

Commandment 9: Acquire Relevant Links.

The Links you acquire are the roads to your web page for Search Engine Bots and visitors. Good links increase your webpage’s equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.

Commandment 10: Consult experts, if you need to.

If you have the competence there are two ways to learn. Learning from one’s own mistakes and learning form other’s experience. You could choose either. If you have the time and can wait for the online dollars do it yourself. If you want to get started now it may be useful to consult the experts.

Search Engine Optimization Tips

Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings.

Page Title
It’s truly amazing how many people don’t realize how critical the TITLE tag can be to the success or failure of your website. Your TITLE tag needs to have your most important keyword for that page included in it. This is for the benefit of the search engines.

From a visitors point of view it also needs to entice them to click on your title tag when they see it in the search engine results. If your page is about PDA Accessories don’t just use that phrase in the TITLE tag.

Dress it up a bit. For example “PDA Accessories For The Busy Geek” or “Need Accessories for Your PDA? Come right in!” Those examples took me 10 seconds to come up with. You can do far better with a little more time and effort.

META Keyword Tag
Anybody still using the Meta Keyword tag as their sole search engine optimization method please leave the room. Go on get out and don’t come back.

The Meta Keyword tag is all but dead to the search engines. When building your pages it’s still worth including but simply put in the top 3 or 4 keywords that are relevant to your business and leave it at that. Do not spend hours coming up with hundreds of keywords to stuff into the Meta Keyword tag. It’s a total waste of time and anybody who tells you different has no idea what they’re talking about.


META Description Tag

This still has some limited value for your SEO work. When Google or other search engines display search results they display the contents of the TITLE tag and your Meta Description tag (if present) or a random selection of text from the page. Your Meta Description tag will take priority if present.

The Meta Description tag is still worth using. Your most important keyword should be in there and again you need to work this keyword into an eye catching phrase or sentence. Don’t just copy and paste the main keyword in there.

If the Meta Description tag is used well, in conjunction with the TITLE tag, then it can make your displayed search result more inviting to the potential visitor. Again don’t spend more than a few minutes on your Meta Description tag but do make sure that you include it on each page. One final note – make the Meta Description for each page different; don’t just recycle the same one over and over.

RSS
Stands for Really Simple Syndication and is probably something you’ve heard a lot about over the last few months. RSS allows you to display the news items and/or content from other sites on your website as part of a “news feed”. This adds a huge amount of value to your site from a vistors point of view – they don’t need to leave your site to get the latest news on a given topic. The other benefit is that search engines love seeing fresh content on websites.

At the moment there’s a huge upsurge in the use of RSS for search engine optimization. The question is does it work? Yes it does. Using RSS can most definitely encourage the search engines to come back to visit your site more often. How does it work? Well again that goes beyond the scope of this article so please refer to our site for more information.

Blogs
Also called Web Logs are basically online diaries. For a long time these were used solely by… well…. geeks to record their thoughts and as a way of sharing information on Star Trek. Seriously though initially blogs were never seen as anything more than a curiousity.

Recently with the increased visibility of RSS blogs have also seen their profile rise. Why? Well because many RSS feeds feature blog content. Which means what exactly? It means your blog could be included on and linked to from thousands of websites all over the world. Are you seeing the possiblities? There are some other nuances to consider but to mention them here would give the game away completely and certain ebook authors would put a price on my head for giving away their secrets.

Keyword Targeting Strategy In Your Site

Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.

Keywords Targeting Strategy for Keyword of Single word:
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Keyword of Single word is useful to attract general audience and helps in getting high rank ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.

Keywords Targeting Strategy for Keyword of Multiple words:

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Keyword of Multiple words are useful for attract targeted audience therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url (uniform resource locator) of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are normally targeted upon in deeper level or sub directory level pages.

Keywords Targeting Strategy for Keyword based on Theme:

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Keyword based on theme is useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and uses specific keyword in directory level.

Overall one can safely say that in keyword targeting one uses a dart board strategy. Wherein the smallest circle attracts your core audience & hence should have theme oriented multiple word keywords. As we move up on the theme (dartboard) the circle ( traffic) tends to get larger & the keywords tends to get simpler( singular) even though they are theme based.

KEYWORDS and KEYPHRASES usage in Domain Name:

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Keywords and keyphrases use in Domain Name & urls of directory pages is also a factor in Search Engine Optimization (SEO) as well as it helps to inform targeted audience, about the sites content . Therefore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its respective domain name.

Having said that, let me add that there is a raging debate amongst the seo community to determine the exact importance of keywords in the domain name. One camp believes that it is hugely important to have keywords in domain whereas the other maintains that brand building domain name is more important than keywords incorporating one.

Whether keyword is a factor or not is debateble however it has been observed that domain name extensions do definitely play a part in rankings. Search engines ( specially google) have a predilection for sites having extension .gov,.edu,.mil in domain name. Search engines believe that information available at these domains would have a greater likelihood of being authentic as no commercial interest is served here.

Domain Name can be classifieds into two categories:

1. Keyword Specific

2. Brand Name Specific

Keyword Specific Domain Name
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When Keywords and Keyphrases are used in a Domain name then its called Keyword specific Domain name.

Keyword in the domain name to my mind has two advantages.

One It is better to have a keyword domain name for it is worth remembering that most of the people link to you using your URL. If your URL has the keyword or the keyphrase then you are automatically using the keyword in the very important anchor tag.

Secondly, though marginally, in a ranking scenario with every other parameter remaining equal, the Keyword Specific Domain Name will enjoy a slight edge over the other web site. However remember Keyword used in Domain name should be primary and generic. Specific keywords can be used in the sub domains. Read about the use of subdomains.

Keywords and Keyphrases uses with hyphen/underscore in Domain name are said to preferred as they are read by search engines as separate words. So the domain name can have a search phrase incorporated into it. However the flip side of it is that domain names with hyphen or underscore are inconvenient to carry.

Brand Name Specific Domain Name
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When company or organizations’ name is used in Domain Name to brand it then it’s called as Brand Name Specific Domain name.

Brand Name Specific Domain Name does not help online searches at all. However they are very powerful tools for company identification in the mind of users. In the anonymous online world a brand spells loyalty, trust & value. So if you choose to go for building your brand rather than deep rooted optimization, one way of incorporating keywords is through your directories & pages names.

KEYWORD DENSITY
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Keyword Density is a proportion of the searched term ( Keyword or Keyphrase) against the whole words written on a given page. The ideal Keyword Density is 6%-8% though various search engines have various tolerance levels before their spam filters get activated. Higher Keyword Density does help to boost a pages’ ranking.

Keyword Density can be increased by using target keywords repeatedly in Title tag, Header tag, Body tag, Comment tag, Alt tag, Anchor tag, Paragraph Tag , Domain name and in diretory/page names.

However one disadvantage of trying to hike the keyword density is that the visible text on the page starts to look spammy if it is not carefully crafted. That makes for a bad copy.