Similar to physical advertising, trends exist in the internet marketing domain too, which when capitalized can earn you revenues worth hundreds of dollars and widen your customer base. Time is of essence when it comes to trends ” be it actual world or online, so you need to get on board immediately or you will be lagging behind. Currently, social networking sites like Facebook, MySpace and Friendster are among the major marketing trends.
These networks are all fairly similar; users sign up for a free profile and can post information about themselves, their likes, what they do for a living, etc. Users can also upload pictures and videos on most of these. After having created their profile it is possible for them to add friends just by looking them up.
Helping you get in touch with friends, family and at times absolute strangers is the main intention of these networking sites. If truth be told, the absolute stranger part excites us. Creating a profile for your business and adding people as your friends, allows you to propagate it to millions. Few of these sites also provide the feature of creating special profiles for bands, authors and filmmakers. MySpace is an example of one such site.
Because of this, people can locate your profile and add you as their friend more easily. Alls good when people add you however, when you invite others to be friends see to it that you appear genuine. These sites contain numerous phony spam profiles, people sending out bulk requests have been traced down.
Be sure the people you invite want to see what you have to offer. The use of keywords is an internet marketing trend as well. The latest craze these days is Search engine optimization, or SEO. It involves using keywords, or words that describe your site and your products/services, a certain number of times on your website and in your sites titles and metadata. Use of these keywords repeatedly will make your site a lot more interesting to search engines such as Google and Yahoo. The theory here is that if your site is listed on the first page of search results, youll get more views and more business than if your page was listed on the third or fourth page.
Of course, this isnt always true. If your page doesnt include what the user is looking for, they arent going to buy anything from you. Yet, the part of the theory that ensures more visitors to your site is laudable. Learning a bit about SEO is good enough for you to be able optimize your website; however there are loads of companies available at arms length that will do this for you. Be careful here: you dont want someone writing text for your page that is nothing but keywords.
If your page looks unusual, individual readers will skip it and move on to one that looks normal. Taking advantage of both social networks and SEO practices can result in your website getting many more hits. As already mentioned, the conversion of hits to dollars doesn’t always happen; nevertheless it is imperative to get visitors to your website. Go along these internet marketing techniques; this is a definite path to cause an ever-growing number of hits, usually yielding additional revenues.