Tag Archives: Link Popularity

Links From Articles

Links building is a primary job for developing link popularity. Link popularity is one of the vital measures taken in consideration by the search engines to rank your web pages. The number and the quality of links on your website would also play an important role for raising your page ranking. You can use various strategies such as article writing, software and tools to raise your link popularity.

But before you use any of these strategies for link building, it is a must for you to know your existing status. So you should, first of all, find out the link popularity of your website. And it is really a simple process. You can go to any search engine and type “Links: domain name of the website”. Complete information regarding the links of the website will be presented to you by the search engines.

Now you can work to build up your links’ popularity. A number of people are making persistent efforts for building links from various resources. Articles are a good source of displaying the quality of information on your website. Indeed links from articles are greatly helpful in finding a better place in the search engine ranking.

Articles are actually the real attention grabbers on the web. They provide knowledge and information to the users and thus the users keep seeking for these articles regularly.

Unless you have a really good content on your website, you are not going to get the desired links. The basic rule for getting links from articles is to write them on a particular theme. Your articles must be focused and give relevant information to a subject related to your website. Keywords also play a significant role in generating links for you.

You can generate inbound or one way links as well as reciprocal links via these articles. Always make a thorough research of the most used keywords on the internet. The keywords suggest you a topic that people usually seek for information, on the internet. The articles you write must be rich in the keywords. You have to produce the relevant information keeping the good keyword density in your articles. For, this will make your article search engine friendly.

Every one is not skillful to develop such articles. Get some professional writers to do it for you. You can have your own team of writers or can get the articles written by freelance writers as well. Articles written by professional writers will help you in getting the targeted links. You can also keep these articles in a separate section in your website.

One more way to get links from articles is to get them published on the other sites, i.e., other than your site. Internet is full of flourishing websites that offer to publish your articles for free. These sites are a good platform to get noticed in the cyber world. The ezines, ebooks and online news sources are there to help you popularize your website as well.

You can also find some forums to publish your articles for free. Generally the forums do not allow you to put a link at the end of your articles. But the regular members can post their links under their articles. And this turns out to be really profitable for link building.

The primary advantage of getting your articles published is that the internet traffic you get from the article links is targeted. The articles of a particular theme will be only read by the people having interest in that particular subject. This surely, is going to improve your search engine ratings.

Link Popularity Reports

As link popularity is one of the most important tools you can adopt to raise your search ranking, you need to take apt steps, from time to time, to stand ahead your competitors. And the one way, you can assure the effectiveness of your link popularity, is by getting your link popularity reports made. But how can you get them made? Link popularity reports can be achieved with the help of certain software and services.

Now to understand why you need to develop link popularity reports, you can continue reading this article further.

The link building reports are important as they make you aware about your link popularity for different search engines. There might be a case where you get the highest link popularity for one search engine but the number is not that good with the other search engines. It would certainly be horrendous for you. So, you should always avoid putting you in any such situation. Thus it is paramount for you to be always alert of your link popularity situation among the top search engines. And by getting link popularity reports made, you would certainly get a complete access to the total information of links on your website.

It is equally important for you to understand the various aspects of link building before you hire any services for getting these reports made for you. The link popularity of a website depends on a number of quality links it has. A website can have in-bound, out-bound or reciprocal links. Out of these, inbound links are the most important ones for the effective link popularity. All the major search engines give you good page ranking according to the high number of inbound links.

Similarly, you can also exchange reciprocal links with the various websites related to your business to raise your link popularity and achieve the targeted traffic. Perhaps, the exchange of links is the best internet marketing tool for quick link building. Moreover it is usually free of any cost.

Whatever links you chose for your link building, the key remains that the links added should be the quality ones. They should be optimized well for attaining the top page rankings among the major search engines.

Even after you have optimized your website aptly, you need to get the links reports made.
For, these link popularity reports would make you aware of all the types of links you are connected to. You can engage a service provider for this job. The service provider will give you complete details of your links. Time-to-time reports will keep you abreast with the latest developments in the cyber world.

Many times your link is added to some other websites without your permission. You are fortunate to get the information about all the websites linking to your website with the help of link popularity reports software. The software confirms the number and domain names of the websites linking to your site.

The market is loaded with some great link popularity reports software for you. The software can be purchased from a number of software stores. You can order it online as well by submitting the online purchase form. In fact the online purchase will also offer you with good discounts along.

Internet is a huge network. If you do not make persistent efforts on your own, you are likely to be lost in this big cyber world. Link popularity reports provide you a great indication of the internet presence of your websites. So do not lag behind and always keep you well-informed.

The 3 Essential Components of a Search Engine Optimization Campaign

Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet.

Unfortunately, only 7% of all websites are visible by the search engines according to a recent StatMarket.com study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high
search engine rankings.

The Top 3 Components Of Optimizing Your Web Site for Top Search Engine Rankings:

To achieve the best overall, long-term search engine positioning, three components must be present on your web site:

1. Content component (Your web page text.)
2. Link component (How you link your pages together.)
3. Link Popularity component (The in-bound links to your site.)

1) The Content Component

The most important part of the content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site on the search engines, your web
pages must contain keyword phrases that match the phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research.

2) The Link Component – Internal Linking

The strategy of placing keyword-rich text on your web pages is useless if the search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site’s search engine positioning. Be sure to link your pages together with your keywords within your links.

3) The Link Popularity Component – Acquiring In-Bound Links

The “Link Popularity” or Google “Page Rank” (PR) component of a search engine algorithm analyzes how many web sites link to your website.

95% of the battle of getting high rankings at the search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered the search engine market, all the major Search Engines have started using links
as the primary way they rank web sites. This is known as your web site’s “Link Popularity” or in Google’s case it’s called “PageRank” or “PR.”

For example, the heart of Google’s algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their “PageRank” web site ranking algorithm at their web site http://www.google.com/corporate/tech.html

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

As Google explains, Links and PageRank are critical to ranking high in the search engines. In fact, inbound links and the text within those inbound links account for 95% of effective search engine optimization.

Relevant Links:
But, attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your website. The quality and relevancy of the sites linking to your site holds more “weight” than the quantity of sites linking to
your site. Since Yahoo is the most frequently visited site on the web, a link from Yahoo to your website carries far more “weight” than a link from a smaller, less visited site.

Here’s what Google Developer Matt Cutts has to say about links…

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“Thematic incoming links from authority sites
carry more weight than on-page optimization.”
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The Top 4 Strategies for Acquiring Links to Your Web Site:

Below are the four critical steps for achieving high rankings by acquiring text links to your web site…

1) Get a higher Google PageRank score than your competition For any given keyword, there is a minimum PageRank required to rank at Google. In order to see what this minimum PageRank number is, search Google for your keyword and look at the PageRank of your competition’s web sites that are ranked in the top 10 of the Search Engine Results Page (SERP). An easy way to view the PageRank scores of your competition is to use Google Toolbar http://toolbar.google.com or the SEOChat PageRank Search tool.  http://www.seochat.com/seo-tools/pagerank-search/

2) Get more relevant links than your competition All links are not created equal. The best links are “relevant” links from web pages related to your keyword.

3) Get more links on more different web sites than your competition Getting links on a variety of different web sites on different networks is crucial for high rankings.

4) Use the keywords you want to high rankings in the search engines as the anchor text of your in-bound links. “Anchor text” is the visible text within a hyperlink. Text links and anchor text are the two most important criteria for how Google and other top Search Engines rank web sites.

Here is an example of a link containing the keyword phrase “ERP Software” within the anchor text…

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F*R*E*E [ERP Software] white paper shows how
to increase profitability and reduce inventory.
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Relevant Links and PageRank are critical to achieving high search engine rankings. Want proof? Do a search at Google for the highly competitive keyword “computers” and you’ll find Apple and Dell computers rank numbers 1 and 2 in the
Search Engine Results Page (SERP). Now, click through to the Apple and Dell web pages and look for the word “computers” in their web page text. What did you find? Neither www.apple.com or www.dell.com have the word “computers” in their text, yet they’re ranking #1 and #2 at Google.

Relevant Links and PageRank Win!

The sites with the most relevant links and highest Google PageRank win every time and rank the highest at the top search engines. There are many methods you can use to acquire text links including buying links from a broker, Internet directories, reciprocal linking, Internet publicity, and others.