Tag Archives: Link Exchange

Effective SEO Comes Cheap

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

There is no such thing as Free Advertising!

There is no such thing as Free Advertising.

Yep, you read right. There is NO such thing as FREE Advertising. The only kind of advertising you can get is inexpensive or expensive, good or bad, but you can’t get FREE advertising.

Why do we say there’s no such thing as FREE advertising?

Because you’re advertising is paid for with either time or money. You either pay someone for advertising OR you take your time putting advertising up.

Whichever way, you’re paying for your advertising. There are some things you need to consider when advertising, whether you’re paying in time or money.

Groups Advertising – Is the group active? Do the group rules allow advertising? Is the group targeted to your target audience?

Signature Lines Exchanges – Does the other business compliment yours? Are they in different groups than what your in so you get more exposure.

Link Exchanges – Make sure the site has traffic; one way to find out is to ask. Make sure the site compliments your product. Make sure it has a Google ranking of at least a 3. Does the site target your audience?

Site Advertising – What are the site stats? Ask the Webmaster if you can’t find it on the site. Check Google page ranking. Check to see if the site is updated with new information regularly. Does the site target your audience? Does the site compliment your product?

Ezine Advertising – Again ask for the stats, don’t just ask how many subscribers they have. Ask how many are reading their newsletter. Make sure the ezine is geared towards your targeted audience.

We keep coming back to the check this and check that because you want to make sure that ezine or site is worth your payment, rather it be in money or time; because our time is valuable too.

So be selective in how you spend your time, just as you would in spending your money, when advertising your business.

How to run a successful link exchange program

Link Exchanges are a very time consuming project. The time it takes to find the sites to exchange with, contact them and place a link on your page can seem like an eternity. The hardest part about link exchanges isn’t the research, it’s the waiting. This article will give you some tips to help speed response time to your requests.

“How long does it normally take?” you ask. The average wait can be 2 to 3 weeks, sometimes even longer. The reason for this is that many people operate their web site as a hobby or side business and may not be on top of their email. Keep these time frames in mind before you judge the success of a link campaign.

The first step is to find sites related to your web site that DO NOT have a large directory of links posted. You want to link to sites that have less than 100 links on their link page. Their Page Rank (PR) should be at least equal to yours. Higher is better, so always aim for the heavy hitters. Now, on to the business of saving you time.

Once you have located a site to contact, send a short but poignant email. If your email is too long, it may not be read. What should be in your email? First of all, your email should be personalized. Don’t send the same email to dozens of people, send one at a time. This will help avoid being thought of as a spammer. The personalized touch shows you are serious and that the email was sent by a real person. Nothing says “this is of little importance to me” like a form letter, so avoid using them.

The letter should also include:
The HTML code to your text ad. This will make it easier for people to add your link to their site.
A link to your link page. This will make easier for whom ever you are requesting a link from to find your page.

Also, if they ask for you to link first, do so. If you have already been to their site (and certainly you should have if you are requesting a link), you will more than likely
know if they want a good faith link up. The email you send them should have a confirmation that their link is up and that you are requesting a reciprocal link.

Once you make contact with the web site owner, how long will you wait? A week? Two weeks? Honestly, it may be a month before you see your link unless you show some persistence. It doesn’t always depend on how often they do updates. I would contact them once a week after your initial inquiry after checking their site first. They may have placed a link up without notifying you.

So, in summary:
Spend time finding sites that will be an asset to your enterprise to save time by not corresponding with those that won’t.
Succinct, personalized E-mails
Include all coding and links necessary to make it easy on the site you want to exchange with
Research their link policy ahead of time
Be persistent

Link exchanges are very time consuming. It takes patients and great recorded keeping to keep track of who has and has not added you. I do this with an excel spread sheet. It makes keeping track a lot easier to do. Especially, if you are doing large link campaigns.

Good luck.