Tag Archives: Keywords

Keywords Are For Humans Not Search Engines

It seems keywords are making the top of SEO list time and time again. The problem is that some optimizers do not understand the rightful purpose of keywords. Keywords should not be solely embedded for the purpose of reaching the top of search engines. Search Engine Optimization should not be the primary focus of any website. The primary and number 1 focus should always be the visitors. If you create a website for your audience and for your visitors then you should rank fairly. I can’t see why any legitimate website can not rank properly within search engines, after time and dedication. Search Engine Optimization main purpose is ranking faster within search engines. Instead of gaining a good balance of traffic within 1 or more years, it is possible to gain a good balance of traffic within 6-9 months with SEO.

Keywords play a major factor in SEO and search engines in general, but the question is are keywords for the search engines or the visitors? The visitors are the ones who are trying to find your site by typing in a keyword, but the search engine is the one locating your site and delivering your site to the visitor based on the searched keywords. Therefore I would have to say, keywords, visitors, and search engines all work hand in hand, but if you focus on the visitor and not the search engine, then you will reap greater rewards. A webmaster should have a plentiful of quality and researched keywords, which becomes the sites core. To receive a good balance of keywords you need to think like your visitors or know how your visitors think. It boils down to research and tracking your visitors. Tracking visitors on your site is business-wise and is not an unethical practice, it’s your website (business). In an offline business you are well aware when a visitor opens the door to your business and comes in the store, the same applies online. It becomes unethical when you continue to track visitors when they exit your site, when you invade visitors’ privacy, or when you intentionally collect personal information about a visitor without their consent or knowledge. Tracking a visitor within your site does not need to be intense, the common web log files are helpful enough. With the web log files you should be able to track the keyword used to find your website, track where a visitor came from to find your site (the referrer), track the total number of unique visitors, track the total number of all visitors, track how many pages were viewed, track the path visitors take within your site, and much more information is available through the web logs. There are many tools that can translate your raw web log files into graphical and legible text, such as: Nihuo or Web Log Expert which both offers a free log analyzer download as well as an inexpensive analyzer for more detailed stats and more features. There are other up scale web log analyzers which are mostly for enterprises or larger sites but are extremely detailed and rewarding, such as: Web Trends, Deep Matrix, or Urchin (which has recently been acquired by the search engine giant ‘Google’). Knowing your visitors can only benefit your site. If you have a new website without any visits then you will not have the benefit of knowing your visitors and you will have to create your visitors habits, by using good judgement and research to determine which keywords best suits your site. Your best effort should provide you with at least 250 keywords and keyword phrases, depending on your site category.

Once you have tracked your visitors and/or have completed researching keywords, you are ready to make informed decisions and begin the process of elimination. Many argue to stay away from popular or general keywords because the market for popular and general keywords is flooded and over-crowded, you will never be able to compete. My sentiments exactly, but remember keywords are for visitors, not search engines…so yes, I recommend including popular and general keywords as long as the keyword(s) show room for opportunity. Meaning, it has been used by your visitors…as a solitaire keyword or within a keyword phrase. Creating keyword phrases is important because at least 95% of internet users search using keyword phrases, not many use one word. With that said, you should still include a few solitaire keywords. Use singular and plural expressions for keywords. Once you have gathered all your keywords make two lists, one list can be titled active keywords…keywords which you are currently using or plan to use in the near future. The second list can be titled inactive keywords…keywords which have been eliminated and may never be used. Eliminate keywords based on your research, visitor data, and site category. Regardless how general your site is try to have only one focus audience, this zooms in on your target, makes marketing the site easier, and more successful. When done eliminating you should have a plentiful of keywords and keyword phrases. Generally, the goal should be to have at least a combination of 100 keywords and keyword phrases. This number may be greater or lesser depending on your site category/niche market. Keyword research can be accomplished a number of ways. I would recommend using best judgement and sticking to your site topic. If your site is about “the rules of playing baseball” then anything pertaining to the rules of baseball should be included as keywords. Remember think like your visitors, if you were a visitor looking for ‘the rules of baseball’ how would you search…your search words would probably be something like “rules of playing baseball”….”baseball playing rules”….”playing baseball rules”….rules of baseball”….”baseball rules”….”how to play baseball”….”baseball and the rules”…if your site contains the ‘rules of baseball’ then each of those keyword phrases will be sufficient for inclusion into your active keyword list. A few links that can help with keyword research are: Niche Bot, Word tracker, Google Keyword Tool, Digital Point Keyword Tool. Some of the main attributes which you want to research is how often the keyword/keyword phrase is searched for within search engines, how much competition there is for the keyword/keyword phrase, and if you are considering pay-per-click then you would probably like to know the average cost per click for each keyword/keyword phrase. You should not rely 100% on any of these reports or other reports from any third-party because there are many deterrence which may offset the reports, you should collect data from each of them and derive a census report which will allow you to make an informed decision.

Think about your visitors each step of the way when using keywords. Which keywords will catch their attention, directly or indirectly? Meaning, if a user searches for ‘baseball rules’ then when the search engine searches through billions of web pages…it should pull your web page into the results because you have a entire website dedicated to baseball rules and the entire site is centred around key wording. When the search engine crawls through the billions of web pages it should see that your web page title has “baseball rules” within the title, your meta-tag description has “baseball rules” within the description, your meta-tag keywords have “baseball rules” within the keywords, the link to the page is titled “baseball_rules.htm”, and the content on the web page itself has a proper amount of keyword density, basically, the keyword phrase “baseball rules” is plastered throughout the web page mostly leading towards the top of the page. I know most of what I have just mentioned is Search Engine Optimization practices and techniques, yes, that is true, but in actuality the entire process is for the visitors not the search engine. If you create your site easier for the search engine to find then the visitor will also find it easier and faster, but at all times it is important to keep the visitor in mind. Many SEO practitioners would include any keyword about baseball such as: “baseball”…”major leagues”….”major league baseball”….”minor leagues”….”minor league baseball”….”atlanta braves”….”new york yankees”….”baseball players”….etc. Those keywords are for the search engines not the visitors. If a visitors enters “atlanta braves” as a search keyword and your link is displayed as an result the visitor will be disappointed when he clicks on your link and does not find any solid information pertaining to the “atlanta braves”…instead he/she is greeted with “baseball rules”. The visitor will immediately back out without referencing your site or indexing it for later retrieval because it does not pertain to their search quest. Once in a while you may become lucky and get someone who stays because it does mention baseball, but if you tracked conversions, it would surely sink, using this method. The better you target your visitors the more success you will have on the web. Properly using keywords to target your visitors and not the search engines will aid in more ways than one. It will create a healthy online circuit and greater chance for success. Imagine if each time you search the web…you had a perfect search! You only needed to search once, because exactly what you were looking for was found in the first results.

Keyword Targeting Strategy In Your Site

Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.

Keywords Targeting Strategy for Keyword of Single word:
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Keyword of Single word is useful to attract general audience and helps in getting high rank ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.

Keywords Targeting Strategy for Keyword of Multiple words:

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Keyword of Multiple words are useful for attract targeted audience therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url (uniform resource locator) of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are normally targeted upon in deeper level or sub directory level pages.

Keywords Targeting Strategy for Keyword based on Theme:

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Keyword based on theme is useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and uses specific keyword in directory level.

Overall one can safely say that in keyword targeting one uses a dart board strategy. Wherein the smallest circle attracts your core audience & hence should have theme oriented multiple word keywords. As we move up on the theme (dartboard) the circle ( traffic) tends to get larger & the keywords tends to get simpler( singular) even though they are theme based.

KEYWORDS and KEYPHRASES usage in Domain Name:

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Keywords and keyphrases use in Domain Name & urls of directory pages is also a factor in Search Engine Optimization (SEO) as well as it helps to inform targeted audience, about the sites content . Therefore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its respective domain name.

Having said that, let me add that there is a raging debate amongst the seo community to determine the exact importance of keywords in the domain name. One camp believes that it is hugely important to have keywords in domain whereas the other maintains that brand building domain name is more important than keywords incorporating one.

Whether keyword is a factor or not is debateble however it has been observed that domain name extensions do definitely play a part in rankings. Search engines ( specially google) have a predilection for sites having extension .gov,.edu,.mil in domain name. Search engines believe that information available at these domains would have a greater likelihood of being authentic as no commercial interest is served here.

Domain Name can be classifieds into two categories:

1. Keyword Specific

2. Brand Name Specific

Keyword Specific Domain Name
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When Keywords and Keyphrases are used in a Domain name then its called Keyword specific Domain name.

Keyword in the domain name to my mind has two advantages.

One It is better to have a keyword domain name for it is worth remembering that most of the people link to you using your URL. If your URL has the keyword or the keyphrase then you are automatically using the keyword in the very important anchor tag.

Secondly, though marginally, in a ranking scenario with every other parameter remaining equal, the Keyword Specific Domain Name will enjoy a slight edge over the other web site. However remember Keyword used in Domain name should be primary and generic. Specific keywords can be used in the sub domains. Read about the use of subdomains.

Keywords and Keyphrases uses with hyphen/underscore in Domain name are said to preferred as they are read by search engines as separate words. So the domain name can have a search phrase incorporated into it. However the flip side of it is that domain names with hyphen or underscore are inconvenient to carry.

Brand Name Specific Domain Name
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When company or organizations’ name is used in Domain Name to brand it then it’s called as Brand Name Specific Domain name.

Brand Name Specific Domain Name does not help online searches at all. However they are very powerful tools for company identification in the mind of users. In the anonymous online world a brand spells loyalty, trust & value. So if you choose to go for building your brand rather than deep rooted optimization, one way of incorporating keywords is through your directories & pages names.

KEYWORD DENSITY
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Keyword Density is a proportion of the searched term ( Keyword or Keyphrase) against the whole words written on a given page. The ideal Keyword Density is 6%-8% though various search engines have various tolerance levels before their spam filters get activated. Higher Keyword Density does help to boost a pages’ ranking.

Keyword Density can be increased by using target keywords repeatedly in Title tag, Header tag, Body tag, Comment tag, Alt tag, Anchor tag, Paragraph Tag , Domain name and in diretory/page names.

However one disadvantage of trying to hike the keyword density is that the visible text on the page starts to look spammy if it is not carefully crafted. That makes for a bad copy.

Sitemaps 101 – Back To SEO School

Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You’ve probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation.

What is a sitemap?
Put simply it’s a page or pages that contain a list of and link to all the other documents on your site. This is useful on two levels:

1. Your visitor can quickly reference all the documents on your site to find exactly what they’re looking for.

2. Search engine spiders can also quickly find and index every single page of your site in the least amount of time. The SEO benefits of using a sitemap far considerable and should not be ignored.

This is a win-win situation for you, your website visitors and the search engines. Put simply you’re nuts if you’ve not included a sitemap as part of your overall website promotion strategy.

The good news is that it’s never too late to start. You can create a sitemap page today but there are some rules to creating an effective sitemap that you need to follow:

Your sitemap must only be linked to from your homepage and no other page. Why? You want the search engine spiders to find this link directly from your homepage and follow it from there. Your sitemap MUST NOT be linked to from every other page of your site. Also from a Google Pagerank point of view only linking to your sitemap from your homepage can also “funnel” PR quickly to pages all over your site.

If you have a large website of 50 pages or more limit the number of pages listed on your sitemap to a maximum of 30. This is to prevent your sitemap from being misinterpreted as a link farm by the search engines. It also makes the sitemap a lot easier for real human visitors to read through. Limiting the number of pages listed on each sitemap to 30 might mean splitting your sitemap over 5, 10 or 20 pages. This has to be done and the long term benefits are worth it. Bear in mind that if you do create a 20 page sitemap you’ve just created an extra 20 pages of content for your website!

Make absolutely sure that each of your sitemap pages links to the next. If you have 10 sitemap pages in total then each of those needs to link to every other sitemap page. Otherwise both visitors and search engine spiders will find a broken link, lose interest and go away.

Test your sitemap thoroughly. Make sure all the links works. Make sure it’s easy to read and navigate through. Your sitemap is there to assist your visitor and not confuse them.

How should you structure your sitemap? The following tips must be adhered to in order for your site to gain the maximum possible benefit from having a sitemap.

1. The title of each sitemap link should be keyword rich and link directly back to the original page.

2. Include 10 – 20 words of text from the original page of content underneath the relevant sitemap link. This creates more content for search engine spiders and human visitors can see exactly what each page is about in advance of clicking.
uman visitor benefit is that they can see what the pages is about in advance.

3. Ensure that the look and feel of your sitemap page is consistent with the rest of your site. Use the same basic HTML template you used for every other page of your site.

So now you understand the importance of building a sitemap for your website. There is work involved but the long term benefits for your websites far outweigh any effort you have to make right now.

Search Engine Optimization

The Good and the Bad of SEO ‘s From Google’s Mouth!

I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.

In this article I highlight some of the points made during the call so you know what Google thinks.

You know its bad when you take time from your holidays to come into work to attend a conference call. But that’s what I did a few weeks ago. You see I had to because I was going to have the opportunity to ask some Google employees specific questions on things that I’d been pretty sure about, but wanted to hear it right from the horses mouth.

The call lasted less than an hour, but in that time I found that there were many things I figured were indeed true. So lets start with the most obvious:

Is PageRank still important?

The short answer is yes  PageRank has always been important to Google. Naturally they couldn’t go into details but it is as I suspected. Google still uses the algorithm to help determine rankings. Where it falls in the algo mix, though, is up for speculation. My feeling however is that they’ve simply moved where the PageRank value is applied in the grand scheme of things. If you want to know what I think, be sure to read this article.

Are dynamic URLs bad?

Google says that a dynamic URL with 2 parameters should get indexed. When we pressed a bit on the issue we also found that URLs themselves don’t contribute too much to the overall ranking algorithms. In other words, a page named Page1.asp will likely perform as well as Keyword.asp.

The whole variable thing shouldn’t come as a surprise. It is true that Google will indeed index dynamic URLs and I’ve seen sites with as many as 4 variables get indexed. The difference however is that in almost all cases I’ve seen the static URLs outrank the dynamic URLs especially in highly competitive or even moderately competitive keyword spaces.

Is URL rewriting OK in Google’s eyes?

Again, the answer is yes, provided the URLs aren’t too long. While the length of the URL isn’t necessarily an issue, if they get extremely long they can cause problems.

In my experience, long rewritten URLs perform just fine. The important thing is the content on the page.

That was a common theme throughout the call  content is king. Sure optimized meta tags, effective interlinking and externalizing JavaScript all help, but in the end if the content isn’t there the site won’t do well.

Do you need to use the Google Sitemap tool?

If your site is already getting crawled effectively by Google you do not need to use the Google sitemap submission tool.

The sitemap submission tool was created by Google to provide a way for sites which normally do not get crawled effectively to now become indexed by Google.

My feeling here is that if you MUST use the Google sitemap to get your site indexed then you have some serious architectural issues to solve.

In other words, just because your pages get indexed via the sitemap doesn’t mean they will rank. In fact I’d bet you that they won’t rank because of those technical issues I mentioned above.

Here I’d recommend getting a free tool like Xenu and spider your site yourself. If Xenu has problems then you can almost be assured of Googlebot crawling problems. The nice thing with Xenu is that it can help you find those problems, such as broken links, so that you can fix them.

Once your site becomes fully crawlable by Xenu I can almost guarantee you that it will be crawlable and indexable by the major search engine spiders. Download it from http://home.snafu.de/tilman/xenulink.html

Does clean code make that much of a difference?

Again, the answer is yes. By externalizing any code you can and cleaning up things like tables you can greatly improve your site.

First, externalizing JavaScript and CSS helps reduce code bloat which makes the visible text more important. Your keyword density goes up which makes the page more authoritative.

Similarly, minimizing the use of tables also helps reduce the HTML to text ratio, making the text that much more important.

Also, as a tip, your visible text should appear as close to the top of your HTML code as possible. Sometimes this is difficult, however, as elements like top and left navigation appear first in the HTML. If this is the case, consider using CSS to reposition the text and those elements appropriately.

Do Keywords in the domain name harm or help you?

The short answer is neither. However too many keywords in a domain can set off flags for review. In other words blue-widgets.com won’t hurt you but discount-and-cheap-blue-and-red-widgets.com will likely raise flags and trigger a review.

Page naming follows similar rules ‘ while you can use keywords as page names, it doesn’t necessarily help (as I mentioned above) further, long names can cause reviews which will delay indexing.

How many links should you have on your sitemap?

Google recommends 100 links per page.

While I’ve seen pages with more links get indexed, it appears that it takes much longer. In other words, the first 100 links will get indexed right away, however it can take a few more months for Google to identify and follow any links greater than 100.

If your site is larger than 100 pages (as many are today) consider splitting up your sitemap into multiple pages which interlink with each other, or create a directory structure within your sitemap. This way you can have multiple sitemaps that are logically organized and will allow for complete indexing of your site.

Can Googlebot follow links in Flash or JavaScript

While Googlebot can identify links in JavaScript, it cannot follow those links. Nor can it follow links in Flash.

Therefore I recommend having your links elsewhere on the page. It is OK to have links in flash or JavaScript but you need to account for the crawlers not finding them. Therefore the use of a sitemap can help get those links found and crawled.

As alternatives I know there are menus which use JavaScript and CSS to output a very similar looking navigation system to what you commonly see with JavaScript navigation yet uses static hyperlinks which crawlers can follow. Therefore do a little research and you should be able to find a spiderable alternative to whatever type of navigation your site currently has.

Overall, while I didn’t learn anything earth shattering, it was good to get validation “from the horses mouth so to speak.

I guess it just goes to show you that there is enough information out there on the forums and blogs. The question becomes determine which of that information is valid and which isn’t. But that, I’m afraid, usually comes with time and experience.

Using Free Reprint Articles – Some Questions Answered

Recently I read an article discussing the merits of using free reprint articles on your website to increase your search engine ranking. (The article explained how Google loves lots of content on your site, how it loves that content to be regularly updated, and how you can get lots of keyword rich content for your site, absolutely free. See http://www.divinewrite.com/Top_Ranking_Free.htm .)

A few days after publishing, The author received a mail  ‘please help’ email from Loren, a small business owner. Her website is all about glass art (http://www.headchangearts.com ), and she wanted some clarification on some of the points I made in my previous article. Loren’s questions were good ones, and the answers important, so I thought I’d publish them.

Q: We have a site for glass art. From your article, I gather that if I create an articles page with free reprint articles (written by other people) containing ‘glass art’ type keywords, I’ll get higher search rankings for those keywords? Is that correct? If so, what page comes up in the rankings? The article itself or my Home page? Also, if the article is being used by other webmasters, won’t the search results also include their version of the article?

A: In answer to your first question, yes, having an articles page with keyword rich free reprint articles generally has the effect of increasing your ranking. Google thinks highly of sites with a lot of helpful content, but it all comes down to whether other webmasters do as well. If your site contains heaps of helpful content about glass art, other webmasters in the glass art field (be they suppliers, distributors, or competitors) will be inclined to link to you simply because that link implies (to their customers) an association with you. That association boosts their credibility because you’re obviously an authority in the field. It also may help their own search engine ranking a little as Google will then see them as part of an expert, credible community of sites (although the benefits of this for the linking site are minimal and arguable). So, in a roundabout way, I’m saying that yes, article-based content can help your ranking, but only if it increases the likelihood that other related sites will link to yours.

As to the question of which page (the article itself or your home page) displays in search results, that really depends on which page has the most links to it*. If you have an article which is just THE BEST source of info in the industry, and everyone’s linking to it, that page will display in the search results. This is good because people who click on this result are interested specifically in the content of the article. So when your website displays, they get the information they want, and they’ll be pleased. And assuming your navigation is clear and easy to use, it is likely they’ll at least visit your home page.

And finally, yes, if other sites have published the same article, they may display in the results alongside you. The same is true of the original author’s website. But it’s important to remember that, generally, the site with the highest PR will rank highest in the results, and it’s this site that most users will visit. You just need to work hard to make sure that’s you! For an example of how this works, do a search for a very specific term related to the article of mine which you’ve obviously read. Search Google worldwide for “Google’s love affair with content” (including the quotes). You’ll notice that the no.1 result is actually a page on EzineArticles.com which contains my article. The page on my site (DivineWrite.com) containing the article only ranks no.2. This is because EzineArticles.com has a higher PR than DivineWrite.com, and overall, the keywords are considered more relevant to the rest of the content on their site than they are to mine. Obviously, this means that a good article can display several times in the same search results, but that’s OK – it simply adds to the perceived authority of the article and the sites containing it.

* Above I say that the page that displays in the results will be the one with the most links to it. There are some complicating factors here. For instance, the text in a link plays a big part in how effective that link is. A link to your site that says “Click here” or “check this site out”, won’t do you as much good as a link which says “Glass Art sales” or “glass art creator”. So if lots of people are linking to the page containing the article, but the text in their links is generic, then that page may not rank as highly as a page with fewer – more keyword rich – links pointing to it. Of course, this assumes that both pages are equally well optimized for search engines and for the same keyword phrases.

I know that the above is a very specific question and the answer is full of ifs and buts, but hopefully this exchange will answer a few questions for a few people.

Happy reprinting!

Google Manipulates Search Results: A Boost For Small Business?

As more and more businesses strive for a top ten Google ranking, it’s becoming harder and harder to achieve. This is especially true for smaller businesses that simply don’t have the budget for a big link popularity campaign. But hope may be just around the corner. If a top ten ranking for your primary keywords has been eluding you, then read on!

Google manipulates the results

Google is trialing an ‘enhancement’ to the way it displays its results. Instead of showing the top ten results for the exact words you enter, in the trial Google suggests three related results that you might want to check out. Where does it display these suggestions? It shunts (or replaces) results 6, 7 and 8 !!!

In this article, I refer to these results as ‘intruders’.

To see some ‘intruder’ results in action, search for “piggy bank”. Results 6, 7 and 8 are actually ‘intruder’ results; they’re the top three results for the more specific, less popular search, “piggy bank lyrics”. Google assumes that people searching for “piggy bank” will probably be interested in results of a search for “piggy bank lyrics”.

On first impressions, it’s tempting to think that this makes it harder to get into the top ten (because now it’s really the top seven, and the last two results may be easily overlooked). But it may actually make it easier – especially for smaller businesses. Let me explain why…

The advantage for smaller businesses

It all comes down to who can rank in the top ten for the most popular searches – like “computers”, “cars”, “doctor”, “pets”, etc. For anyone in these industries, a top ten ranking for these keywords is the holy grail. Unfortunately, these sorts of searches are presently dominated by big corporations with hefty search budgets. Most smaller businesses don’t even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases – like “computers Boston”, “second hand cars Ohio”, “female doctor new England”, “discount pets for children”, etc.

But Google’s trial may change that. Remember, it’s replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for “computers” might well include three ‘intruder’ results from a search such as “computers Boston”. As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it’s out with the big and in with the small!

In principle the enhancement appears to work in favor of small businesses:

1) Big business dominates popular / general search results

2) Smaller businesses have a greater chance of dominating less popular / more specific search results

3) General search results are replaced by specific search results

4) Big businesses are shunted out of the top ten by smaller businesses

Now I hear what you’re saying: “Why wouldn’t the big companies simply start optimizing for the more specific searches?” Granted, this is a possibility; but for most big companies, it would be a monumental task. Big companies tend to service a large geographic region, and they typically offer numerous products and services. Even a hefty search budget would be stretched to the limit if it was required to bankroll optimization for every single product, every single service, and every single location. And this is what would be required to dominate all of the more specific results, thereby gaining back their number 6, 7 or 8 position. It’s far more likely that they’ll simply try harder for a position in the top 5 of the popular/general search. This approach would be less complex and probably more rewarding.

The fine print

Of course, where Google is involved, nothing is ever that simple. I’ve oversimplified things above to make the trial a little easier to understand. In reality, the situation is a bit more complex because of the way Google chooses which search the three ‘intruder’ results come from. Take the “piggy bank” search for example. Google assumes that most users who search for “piggy bank” will also be interested in results from a search for “piggy bank lyrics”. This assumption is based on the fact that thousands of other people are searching specifically for “piggy bank lyrics” – in fact, it’s one of the most popular searches containing the original term “piggy bank”. And that’s why it gets the nod.

In other words, the intruder results come from popular searches (less popular than the original, but still popular). This means you’d already have to rank highly in a very popular search before you’d become an intruder. So, in reality, the above “computer” example is a little simplistic; the intruder results for “computer” are more likely to be from a search for something like “computers IBM”. In reality, the top three results for “computer peripherals Boston” are more likely to appear as intruders in a “computer peripherals” search.

Conclusion

The important thing to remember is that if this trial becomes a standard feature, it will be implemented on all searches. And the more specific the original search, the easier it would be to become an intruder in that search. In theory, it has great potential to help smaller businesses reach the next rung of the search engine ladder.

Other examples

Here are some further examples if you’re interested:

Search for “add URL”

Search for “on demand”

Happy shunting!

Content, Keywords and Blogs I Provoke you to learn More!

The information I am about to expose to you literally helped my home business and income explode! Unfortunately I had to learn it the hard way and it took me two years to fully understand. I don’t claim to have all the answers, I just hope you will take this advice, and learn MORE about it. You have to be willing to learn and make mistakes if you ever want to be successful on the internet. Building a home business online is no easy task, their will be plenty of potholes and struggles that will present themselves along the way. What will make the difference in whether you succeed or fail online will be your ability to apply information learned, and your ability to adapt and change. So all I can do here is provide you with some information and provoke you to learn more. Ultimately it will be up to you, what you do with it. The subjects I want to provoke you to learn more about are content, keywords, and Blogs.

1. On the Internet content is king and always will be. This is because the Internet is the information superhighway and most people use it for information of some sort. The information on a website is its content. Generally the more useful and interesting content a website has the more successful it will be. This is because more people will want to visit it again and again, this is especially true if a website is constantly adding more and more content on a regular basis be it blogs, articles, tutorials, news and opinion or whatever. Search engines love sites that are constantly adding fresh content, they tend to spider those sites more often. Some websites add so much content to their site they get spider-ed almost daily! An example is redit.com, you can place an ad on their site and sometimes it will be indexed the very next day. So my advice to you is learn more about content and ways of adding fresh content to your site and if you don’t own your own website, advertise on websites that ad content daily! This will get your ads indexed by the search engines very quickly.

2. Next up is keywords and how to use them. Whenever you post to forums, blogs, link exchanges, enzines, ad boards, ffa list or any other type of site you submit your ads or articles to , make sure you put your keywords for your site in your title and description! If you only have an affiliate site ask the owner of the program for the keywords he uses to list the site or use a keyword tool from overture or word tracker to find keywords and phrases that people would use to find your site. Your keywords should also be used in the title and body of any articles you submit for publication on other websites. Search engines love content and it should be keyword RICH, I can not emphasize this enough.

This will not only get your websites indexed faster but it will also get your ads and articles indexed for your keywords! It will also create thousands of links in the search engines, are you starting to understand? Post your ads and articles on sites with lots of fresh content. Search engines crawl these sites sometimes daily, I have had ads get indexed by google over nite! Backpage.com is one of the many types of sites that get crawled almost daily, because their is fresh content being added everyday. I know I am repeating myself here, but I do not want you to forget this! learn as much as you can about keywords and how to use them to get your ads indexed.

3. Marketing and Blogs? Yes! Blogs have fresh content, and remember content is King. A blog is a frequent, online publication of comments, web links and news. It is an online Enzine of sorts. People maintained blogs long before the term was coined, but the trend gained momentum with automated published systems, most notably is blogger.com. Thousands of people use services such as Blogger alone. Blogs are pure information! Here is another hint START A BLOG, search engines Love Blogs! Post fresh content to it regularly, you can even get a free Blog from Google. Blogs are the marketing and information trend of the future, don’t get left behind! Learn as much as you can about blogs and how to use them and get started right away blogging, it is the future.

To give you an example, the first two years I was on the internet doing business I would go to Google once a week and do a search for my sites. The most links I ever had was around 35, my sales were slow and I only made a few hundred dollars in income a month( I was frustrated). So I started learning as much as I could about marketing on the internet, my focus was on content, keywords, and blogs because this is what most webmasters seemed to talk about in their articles and news letters. After I applied this new knowledge my links in the search engines started growing by the hundreds a week, my income also started growing! My ads and articles started showing up on all kinds of other sites, this is free viral marketing! See if you learn these three topics well everything else will fall into place. I believe these three topics are the key to all marketing on the internet because you can apply these to everything you do, whether it is email marketing, website design, article distribution, gaining incoming links, or placing ads.

In closing please remember this their is no magic bullet on the internet, no one method that will make you a millionaire. Don’t believe the hype, even though we use hype to sell, keep everything in perspective your not going to get rich overnight. Everyone learning curve will be different, so learn as much as you can about marketing on the internet and treat your home business like you would treat any brick and mortar business. Just because you work from home doesn’t mean it should be any less important to you. The last thing is never quit, it takes time to make the internet work for you. It will work if you don’t quit. A lot of people think that if they sign up for an advertising system on the internet, that it will work over night. It doesn’t work that way. I signed up for a message system one time for advertising one of my websites, it took four months before I seen the results, but it was sure worth the wait, patience and persistence is the key. I wish everyone success in all that you do.

Reasons Why You Should Have A Weblogger Installed On Your Website

I don’t apperceive about you, but if I congenital my aboriginal web website three years aback I don’t apperceive annihilation about the webloggers. One day if I blockage the appearance of my web host ascendancy console (after two months of uploading my aboriginal home page) I saw the hotlink ‘Webstats’. That was the aboriginal time I get to apperceive that I can apperceive how abounding humans are coming to my site.

For few canicule I was captivated to apperceive about this. One day I did a seek on ‘web stats’ on Altavista. In the seek after-effects I came beyond actual acceptable software that tells a lot added about a website statistics. So I installed a charge less Software on my site.

From till again to now I am application my webloggers to clarify my web website links and tracking the ad campaigns etc.

So actuality are few uses, why you charge a weblogger and how to use it:

1. How abounding humans are advancing to your site:

This is an boilerplate amount of visitors your web website is accepting hourly, circadian or monthly. By this you can apperceive how your web website is accomplishing by all means. Are the visitors are targeted or not is not the catechism at this stage. Every month your amount of visitors are accretion agency you are accomplishing a acceptable job as a webmaster.

2. From area they are coming(referrers):

You can apperceive from area or from which page the company is advancing admitting this is not so in all cases. You can apperceive which seek engine or which associate sending you a lot of of your visitors.

3. What pages they are visiting most:

With your weblogger you can apperceive which page accepting best hits from seek engines, which page frequently revisited by your visitors etc. If you acquisition one, you can accumulate your capital artefact hotlink on these web pages. Offer a abatement amount for your product.

4. How abounding pages they are visiting:

This tells you delicacy of your web site. How abundant time your company is travelling to spent depends on his ambition to appointment your site. If he comes with a seek appellation ‘search engine optimization’ and he finds a hotlink to seek engine enhancement web site, he is not travelling to break long.

If he revisits to analysis and analyse your artefact his break will be longer. So accept a attending on how abundant time anniversary company is blockage on average. Take affliction of few things like no pop ups, accumulate fast loading images, analysis links, acceptable navigation. These accumulate your company a little added time.

5. What keywords they are application in seek engines:

Very important in seek engine enhancement of your web pages. See what keywords mostly acclimated by your visitors and which web page advancing up with which keyword. Why this is important agency you can analysis the web page that advancing up with that keyword absolutely accommodate the artefact they are searching for. You can as well add those seek words to your meta tags.

6. Which seek engine sending you a lot of traffic:

This is addition acceptable adumbration about your web website performance. Write down all the seek engine names and try to added optimize your pages.

7. You can see errors like ‘404 book not found’ error:

This tells you a bad hotlink or amiss URL with spelling mistakes etc on your web pages .So that you can actual them. These absurdity links are begin as ‘page not found’ errors in your webloggers with the amount ‘404’.

If humans bang to your ‘order.htm’ alone to see ‘404 book not found’ error, you are accident a sale.

8. Tracking your commercial campaigns:

If you alpha an commercial attack you can set up a separate landing page for anniversary of your campaign. You can accept that humans advancing to that page are advancing from that accurate ad campaign.

All these are advantageous in convalescent your website look, seek engine position,refining your keywords and alteration the pages that sending your visitors abroad etc.

How To Boost Traffic To Your Blog: SEO for Bloggers

Let search engine index your blog and let people come to your fresh blog. Though you’re in World Wide Web, nobody knows you’re there. You need to pull kindly those who are potentially waiting for you but don’t know where your are. This objective is related to generally known as search engine optimization (SEO). It’s too broad to address all. But the most important things will I talk about. Though they’re not all but more than enough will be covered. They are about…

* How to use keywords as a SEO technique

* What to consider when you choose blog templates

* How to construct your blog search engine friendly

* Ping your blog

How to use keywords as a SEO technique?

As long as SEO is concerned, the keyword comes at front line. You have to find the target keyword/keywords or niche keywords.

What to do with the keyword/keywords? Please read on…..

* Enter keywords in your blog name: If you named your blog for example, “Ryen’s blog”, it’s not a good idea in the view of SEO. Instead name your blog something like “keyword blog”. You need to substitute “keyword” with your “target keyword”, for example “mountain bike blog”, if your blog is about mountain bike.

* Enter keywords of your post in title tag: Actually most of bloggers don’t need to concern about “title tag” because most of blog hosting applications such as blogger, typepad, wordpress, movable type, drupal, etc… care this for you. But you have to use the keyword in your title and then they will include it in the title tag for you.

* Enter keywords in meta description tag, if possible: This may be difficult for most of bloggers because most of blog hosting system don’t support this. If this is your case, don’t bother with this. To make it possible is almost impossible for the people like me who are not techie at all. But don’t worry there is other solution: care your first sentence of the first paragraph.

* Enter keywords in the first sentence: Nowadays many SEO experts say that most of search engines don’t look meta description tag. Instead they look for the few words in the first sentence. So care your first sentence to include the keywords, make it fit to describe your whole post and attractive.

* Repeat your keywords in your post: With this an English grammar teacher may not be happy. But as long as SEO is concerned, it’s necessary: frankly to say, you have to. General rule says the keyword density should be about 2-3% of whole words in your post.

You may complain “heck, how do I know keyword density.” Well, you don’t need to count it manually. There is a free tool to check the keyword density. And actually I don’t even check it all the time. I just keep in mind 2-3% and check only for some posts that I think worth checking. Having this in mind, the free tool is here. Type the URL of your post, keyword and click “analyze” button. It’ll return you the keyword density of your post. If the keyword density is too low, consider repeat the keyword more but don’t repeat too much (more than 3%)

* Use your keyword in your blog domain: This improves the ranking of your blog and hence more traffic come to you. If your blog is about “anniversary gift”, for example, include it in your domain name so that your blog domain looks like “anniversary-gift.yourhost.com”

* Use your keyword in the link title: Many blogger don’t know about this!

Which one do you think better, “anniversary gift” or “anniversary-gift.your host.com” as your link title? The former is better. The reason? Because search engines value more. So keep in mind that whenever you get link try to enter your keywords in the link title.

* Enter keywords in your file name: When you save your blog, use your keyword.

Which one is better, “mypost98.html” or “anniversary-gift-how-to-choose.html”? This time the latter is better because it includes keywords and hence get better chance to be listed in high rank in search engine.

* Enter keyword in alt tag: If you use images in your post, don’t forget to put your keyword in alt tag. A 2 cent-tip related to this is that if your Google Adsense doesn’t seem to show matching ads with your content, check your alt tag. Maybe it’s because you put unrelated words in alt tag.

What to consider when you choose blog templates?

Certainly there is a search engine friendly blog templates. To know whether your blog template is search engine friendly designed, go to Crawler simulation (It’s free.) Enter your blog URL and then it’ll show you how it looks like when a search engine spider visits your blog site. If you see a lot of html code or java scripts before you see main content, it means your blog is not well designed in the point of search engine optimization. There is a way to hide unnecessary code from spiders, using CSS or div class “hide”. Try to make your title tag immediately after head tag and to show up your body content as near to head tag as possible.

How to construct your blog search engine friendly?

Make your blog site structure as simple as possible. This may not be a big issue for bloggers because unless a blogger can design her/his blog system, they have to use a default system. What I mean by this is that most of blog system make permalink be for example, “www.blogcom.com/user/archive/year/month/date/apost.html”. See how far the final “apost.html” is from root. It’s 5 step further. This is not so good in terms of search engine optimization. You can reduce those steps but you only can do so one or two step because database recognition is concerned behind this story. So the bottom line is that try to make your blog simple but if it’s not possible, focus on writing good content. I observed many top bloggers have a bit complicated permalink system yet have lots of traffic.

But if you can make your blog structure simpler without problem, please do so because it is much better for the reader and search engine as well.

Ping your blog

Do you ping? Many pongs will come,then. 🙂 This may not be an issue if you’re using Movable Type, WordPress, Typepad, or Drupal 4.6.0. But consider pinging to Ping-o-Matic!, if your system is not configured to do so. Because it pings to most of important blog search engines and directories in one spot. If your blog application doesn’t support to ping automatically to “Ping-o-Matic!”, you can do so manually by visiting Ping-o-Matic! Once you type your blog name, blog URL, check where to ping and click “submit ping” button, and don’t forget to bookmark. It gives you a convenience because you don’t need to type blog name, URL and check where to ping again.

By pinging you make search engine spider crawl you more frequently and make your reader notified faster.

So far you have the most important SEO techniques for your blog. Say, how to use your keywords and where to enter, search engine friendly blog template design, structure and finally ping to “Ping-o-Matic!”
But one thing is missing!

Get inbound links!

How To Do A Link Campaign

There are abounding affidavit for agreeable in a hot-link campaign. In Google, links are one of the a lot of important factors in charge-less a sites rank in the seek engine after-effects page (SERPs).

Since this is such a acute agency in Google’s algorithm (as able-bodied as the added seek engines), a hot-link attack should be allotment of your seek engine business efforts.

First, let’s ascertain the altered types of links that a website can have:

Reciprocal hot-link – this is area two sites barter links to anniversary other’s sites.

One-way (In-Bound) hot link – area one website links to addition website after accepting a hot-link back.

Reciprocal bond is a actual time arresting assignment if done correctly. During this process, a webmaster will abrade the Internet searching for accordant sites that he or she can barter links with.

Once they accept acquired a account of acceptable sites, a alone email is beatific to the corresponding webmasters and a appeal for an barter takes place. A archetypal letter would apprehend as follows:

Dear Webmaster:

While researching superior sites to appeal hot-link exchanges from, I begin your site. I would like to activity an barter of links from my website to yours. Below is our site’s information:

Title: Google Seek Engine Optimization

URL: http://www.canigetinfo.com

Description: Get the Google seek engine enhancement adviser that shows you in absolute detail how to get your website top rankings in Google for your keywords.

If you are interested, amuse acknowledgement with your site’s advice and area our hot-link was placed.

If you’re not interested, your abridgement of acknowledgement will announce your adapted action.

Thank you for your time,

Your name

your email

WWW

If and if you accept some responses, you should add their sites as anon as you can, and forward them an email cogent them that their hot-link has been added, and cover the URL area they can see their site.

You will accept to commonly analysis your ally to accomplish abiding they are still bond to your website in adjustment to abide the partnership. A lot of webmasters are honest and will accumulate you linked, but there are a few rotten apples out there.

In-Bound (One-way) Links are the best blazon of links if you can get them. It’s not all that difficult to do so, but as in annihilation account while, there will be an bulk of accomplishment involved.

The easiest way to get In apprenticed links to your website is to do agenda submissions. There are abounding abundant charge-less directories to abide to, and it’s account the time and accomplishment to get listed in as abounding as you possibly can.

There are as well fee-based directories which you abide to, and as your account allows, you should try to get listed in all directories that are accordant to your site’s topic.

The next way to get one-way links to your website is to do a columnist release. With sites such as prwire.com, you can abide a columnist absolution to them for free, and that will not alone get your website exposure, but it will as well get you some in-bound links.

If you accept the adeptness to compose on-line writing or columns, there are abounding sites that can get your website acknowledgement by you acceptance them to re-print your content. While some may altercate that this action may amerce you in the seek engines for alike content, as continued as you accept acquaint your commodity to your website first, you shouldn’t get hit by a alike agreeable penalty.

Depending on how abounding sites you acquiesce for your advice to be appear will as well actualize in-bound links to your site. So the catechism you accept to accede is ascendancy of your agreeable against web exposure.

If you accept an on-line business, you should consistently cover your site’s URL in your email signature. Abounding humans use either Hotmail, Yahoo or Gmail which are all web-based systems, so they apprehend the urls independent in the email and appropriately add to your back-link totals.

One section of consideration: If you abide your website advice to be affiliated from, accomplish abiding your ballast argument (the click-able part) is one of the keywords you are aggravating to get your website ranked for. What you are cogent the seek engines is that the destination of the URL is about whatever the argument hot-link was. So, if your argument hot-link says “eggs”, the seek engine would apprehend that page to be about eggs.