Tag Archives: Index

Breaking the Myth about Page Rank (PR)

The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way. Sadly, most of this traffic is not qualified. Yes, your hit counter will move higher, however, if its not qualified, you may find you have unhappy visitors to your site. Unhappy visitors will not click on your ads or purchase your products.

Once you have optimized your site, consider submitting it to every search engine. If you want to get spidered quicker in Google, have a web page with a PR of 4 or higher point to your site. Your site will be spidered within a couple of days!

One myth I would like to bust is that PR is a measure of a web site. Its not. I receive countless emails offering a reciprocal link with their PR5 or PR6 site. Unless my link is appearing on the main page, or a page that has PR6, I am not getting a share of PR6. Most likely, my link will appear on a page that has a PR2!

Page rank is Google’s ranking of that specific page’s relevance. Just because the main page has a PR of 4, does not make every page on the site a PR4. Beware of sites who claim that they will exchange links with you and its to your benefit since they have a PR5 or PR6. Where is your link appearing? If its on a page that has a PR of 4 or 5 or 6, great!

Reciprocal linking, if done properly, will ensure that your keywords are at the top of the search engine. If you have a popular keyword, you’ll need to have more back links. Pick your link partners properly, and ensure that they are linking to your keyword.

For example: if your site is www.frenzilla.com, consider sending out requests to relevant higher ranking pages to start with, followed by lower ranking pages and ask web designers to link back in a manner so that your url is a hyperlink for your keyword, not your site url or site name.

Presuming their keyword is “best dining in new york”, having links pointing to your site with an anchor tag incorporating your keywords will improve your search engine rankings dramatically.

Once you have established a collection of sites pointing to your site using your keywords, you will start receiving reciprocal link exchanges from other sites. This is where you can start to be particular.

If you want to maintain an effective PR and attract better sites for linking, follow these tips:

a) Is it indexed?

While their site may be indexed, the page where they are placing your link, is it at least indexed by google? If you type in allinurl:www.sitename.com/links/right_here.html and there are no results, consider declining their offer. If the page your link appears on has not been indexed, there is no benefit whatsoever to you. If your pages have PR, they may consider placing your link on another page. If the page your link appears on is indexed, but does not have PR, consider accepting their offer. While the page today may not have PR, it will in time.

b) How many neighbors?
The value of the page rank is shared with each of the links on that page. If you are splitting that PR with several other sites, your share of PR will be small, which doesn’t help you. Reconsider accepting any link exchanges if your site is 1 of more than 30 – 40 sites that will appear on that page, unless its a very high PR. Further, if there are too many links on that page, Google may consider the page to be part of a link farm, which may end up penalizing your site.

c) Is it relevant?
Google is big on relevancy. Ensure your links pages are relevant. If you operate a site about golf, having links from cooking sites will not help you establish your page rank. It may cost you more than you get in return.

How to Find Good PR sites:

a) Do a search for them by typing in your keyword and start asking for reciprocal link exchanges. Take a look at their PR and go from there. Remember, its the number of sites that backlink to you that matters, not strictly the PR of the page. I would rather have 50 pages that have a PR1 pointing to my site, than to have 5 sites that have a PR5. Of course, if you can get 50 pages that have a PR5 pointing to your site, you are laughing!

b) Take a look at your existing link partners and check out their links pages. Its clear the people appearing on those links pages are interested in reciprocating.

c) Purchase software that will help find quality link partners.

It is important to attract higher PR sites when you are on a reciprocal link campaign. However, its not the most important thing when it comes to search engine rankings. Its the backlinks that point back at you that are key. The more of those, the better off you will be for your keyword.

Remember: every page starts off as a PR0. Just because its new doesn’t mean it wont get a higher PR once google gets around to assessing a score. If the page your site appears on is indexed, and its a relevant site of quality, consider exchanging links. You’ll grow a large list of link partners in a short period of time, and increase your search engine rankings in the process.

Sitemaps – Uncover the Only Quick and Easy Site Submission Strategy

What is the easiest and quickest way to get your site index and listed by Google and Yahoo?

This is an eternal question, one that many frustrated SEO specialists and online business owners are still trying to figure out. The trick to answering this question is to find out exactly what Google and Yahoo want you to do to get listed; not what you THINK they want you to do. That being said, the tried and true methods to get your pages indexed and listed by Google and Yahoo have been the following:

1. Blogging and Pinging

2. Submit your website through the standard submission form provided by Yahoo and Google

3. Pay a search engine submission service to do it for you

4. Figure out how to create a Sitemap for each of the engines to get the spiders to come to your site (you still have to manually submit)

These are all decent methods. However, the problems with 3 of these methods are many, and here are just a few:

1. Blog and Ping and submission forms are all slow ways to get listed. Who has that kind of time?

2. Search Engine Submission services can be expensive

3. Using an automated search engine submission service can get you banned, if the search engines think that you are “spamming”

Of all the methods listed above, both Google and Yahoo prefer that you create a sitemap and then submit your site to them. You create a database file that contains information about ALL of your web pages. You then load that file onto your website and then let Google know where that file is. Google is extremely specific about how the database should be submitted, which is in XML format.

By submitting your website in this way, you are cutting down on their overhead by a huge amount. You see, when you submit the old-fashioned way, using the standard submission form we talked about earlier, Google and Yahoo have to convert your information to the database XML format themselves. As you can imagine, this takes time, especially with the zillions of web pages that are submitted daily. So, those sites that are submitted in the manner and format that Google and Yahoo are already using will get their pages index faster…do you see the logic here? Using this process, you are enabling them to visit many MORE of your web pages quickly and easy. This is exactly what Google and Yahoo want you to do.

By submitting your sitemap in the preferred format, you will accomplish the following:

1. Save enormous amounts of your valuable time and money.

2. You don’t risk getting banned

3. You will get Google and Yahoo to spider the pages of your site faster.

So, if you want to get your site index, and therefore listed, faster, you must create and submit the sitemap. In theory, the search engines can list your pages whenever they want. In reality, until you get them to spider your web pages, you will never get them listed!

Sitemaps 101 – Back To SEO School

Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You’ve probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation.

What is a sitemap?
Put simply it’s a page or pages that contain a list of and link to all the other documents on your site. This is useful on two levels:

1. Your visitor can quickly reference all the documents on your site to find exactly what they’re looking for.

2. Search engine spiders can also quickly find and index every single page of your site in the least amount of time. The SEO benefits of using a sitemap far considerable and should not be ignored.

This is a win-win situation for you, your website visitors and the search engines. Put simply you’re nuts if you’ve not included a sitemap as part of your overall website promotion strategy.

The good news is that it’s never too late to start. You can create a sitemap page today but there are some rules to creating an effective sitemap that you need to follow:

Your sitemap must only be linked to from your homepage and no other page. Why? You want the search engine spiders to find this link directly from your homepage and follow it from there. Your sitemap MUST NOT be linked to from every other page of your site. Also from a Google Pagerank point of view only linking to your sitemap from your homepage can also “funnel” PR quickly to pages all over your site.

If you have a large website of 50 pages or more limit the number of pages listed on your sitemap to a maximum of 30. This is to prevent your sitemap from being misinterpreted as a link farm by the search engines. It also makes the sitemap a lot easier for real human visitors to read through. Limiting the number of pages listed on each sitemap to 30 might mean splitting your sitemap over 5, 10 or 20 pages. This has to be done and the long term benefits are worth it. Bear in mind that if you do create a 20 page sitemap you’ve just created an extra 20 pages of content for your website!

Make absolutely sure that each of your sitemap pages links to the next. If you have 10 sitemap pages in total then each of those needs to link to every other sitemap page. Otherwise both visitors and search engine spiders will find a broken link, lose interest and go away.

Test your sitemap thoroughly. Make sure all the links works. Make sure it’s easy to read and navigate through. Your sitemap is there to assist your visitor and not confuse them.

How should you structure your sitemap? The following tips must be adhered to in order for your site to gain the maximum possible benefit from having a sitemap.

1. The title of each sitemap link should be keyword rich and link directly back to the original page.

2. Include 10 – 20 words of text from the original page of content underneath the relevant sitemap link. This creates more content for search engine spiders and human visitors can see exactly what each page is about in advance of clicking.
uman visitor benefit is that they can see what the pages is about in advance.

3. Ensure that the look and feel of your sitemap page is consistent with the rest of your site. Use the same basic HTML template you used for every other page of your site.

So now you understand the importance of building a sitemap for your website. There is work involved but the long term benefits for your websites far outweigh any effort you have to make right now.

Get Listed In Google By Making An XML SiteMap and Without Spending A Dime

If you have been unsuccessfully trying to get listed in Google or just hitting roadblocks when trying to get more of your pages listed in Google, then you need to read this short article. I am about to reveal a simple SEO secret that can save you a lot of time, money and effort.

Google has a preferred search submission format that it actually asks webmasters to use, It’s called a Google SiteMap.

Admittedly, creating and using XML is no easy task for anyone who is non-technical or inexperienced with web coding, however there is a site or two on the web that can actually help you create an XML sitemap and then submit it to Google so that this venerable search engine can crawl your previously unknown web site and get you listed.

Of course there are no guarantees that your site will get high ranks or that it will meet Google’s guidelines for inclusion, so be sure to make sure that your site is properly optimized and meets their guidelines before using these tools.

Before I reveal these tools and show you where to go to find out how to use them, let’s take a look at the basics.

XML (Extensible Markup Language) is a special document formatted created to allow communication between applications and also between organizations. XML is a practical system that structurally defines the format and composition of intricate documents and data such as invoices, news feeds, inventory reports, catalogue listings and other complex documents. A seasoned programmer who understands XML can easily create XML applications that know how to pull data from XML sources and then format it for presentation to end users.

In the case of Google, this same XML data format can be used to define your site’s pages and their position in relation to each other. So for example, your “about_us.html” page is usually connected only one click away from your “index.html” page. When used in this manner to define pages and their positions we are creating what is commonly known as a sitemap.

Google says in the own words, “Google Sitemaps is an easy way for you to help improve your coverage in the Google index. It’s a collaborative crawling system that enables you to communicate directly with Google to keep us informed of all your web pages, and when you make changes to these pages.”

So in essence, Google is asking us to help them index the web by using this simple technique that will no doubt become a major help to struggling webmasters everywhere.

Google, by the way, will accept simple text file based sitemaps. Please consult their site for more information.

How to get your sitemap indexed.

Once your sitemap has been created and uploaded to the main directory of your web site, simply use this URL to submit it:

www.google.com/webmasters/

Login with your google user id and submit the sitemap.xml in site configuration’s sitemap tab

example
http://www.canigetinfo.com/sitemap.xml

You can also open a Google account before submitting to make sure that you can actually track your submission to check your sitemap status.

https://www.google.com/accounts/NewAccount

I promised to reveal the tools used to facilitate the creation of XML sitemaps and here they are…

The Tools Revealed:

SiteMapspal:

Use this Google recommended online tool to generate a Google friendly xml sitemap that you can simple cut/paste and then upload to your site. Simply provide your site URL and select a few optional settings and with one-click ease you will have a sitemap, ready to go.

http://www.sitemapspal.com/

Google SiteMap Generator:

http://code.google.com/p/googlesitemapgenerator/

SiteMap Validator:

Use this Google recommended tool to validate your sitemap for accuracy.

The Webmaster of google will give you the information and errors if any in your sitemap xml

Content, Keywords and Blogs I Provoke you to learn More!

The information I am about to expose to you literally helped my home business and income explode! Unfortunately I had to learn it the hard way and it took me two years to fully understand. I don’t claim to have all the answers, I just hope you will take this advice, and learn MORE about it. You have to be willing to learn and make mistakes if you ever want to be successful on the internet. Building a home business online is no easy task, their will be plenty of potholes and struggles that will present themselves along the way. What will make the difference in whether you succeed or fail online will be your ability to apply information learned, and your ability to adapt and change. So all I can do here is provide you with some information and provoke you to learn more. Ultimately it will be up to you, what you do with it. The subjects I want to provoke you to learn more about are content, keywords, and Blogs.

1. On the Internet content is king and always will be. This is because the Internet is the information superhighway and most people use it for information of some sort. The information on a website is its content. Generally the more useful and interesting content a website has the more successful it will be. This is because more people will want to visit it again and again, this is especially true if a website is constantly adding more and more content on a regular basis be it blogs, articles, tutorials, news and opinion or whatever. Search engines love sites that are constantly adding fresh content, they tend to spider those sites more often. Some websites add so much content to their site they get spider-ed almost daily! An example is redit.com, you can place an ad on their site and sometimes it will be indexed the very next day. So my advice to you is learn more about content and ways of adding fresh content to your site and if you don’t own your own website, advertise on websites that ad content daily! This will get your ads indexed by the search engines very quickly.

2. Next up is keywords and how to use them. Whenever you post to forums, blogs, link exchanges, enzines, ad boards, ffa list or any other type of site you submit your ads or articles to , make sure you put your keywords for your site in your title and description! If you only have an affiliate site ask the owner of the program for the keywords he uses to list the site or use a keyword tool from overture or word tracker to find keywords and phrases that people would use to find your site. Your keywords should also be used in the title and body of any articles you submit for publication on other websites. Search engines love content and it should be keyword RICH, I can not emphasize this enough.

This will not only get your websites indexed faster but it will also get your ads and articles indexed for your keywords! It will also create thousands of links in the search engines, are you starting to understand? Post your ads and articles on sites with lots of fresh content. Search engines crawl these sites sometimes daily, I have had ads get indexed by google over nite! Backpage.com is one of the many types of sites that get crawled almost daily, because their is fresh content being added everyday. I know I am repeating myself here, but I do not want you to forget this! learn as much as you can about keywords and how to use them to get your ads indexed.

3. Marketing and Blogs? Yes! Blogs have fresh content, and remember content is King. A blog is a frequent, online publication of comments, web links and news. It is an online Enzine of sorts. People maintained blogs long before the term was coined, but the trend gained momentum with automated published systems, most notably is blogger.com. Thousands of people use services such as Blogger alone. Blogs are pure information! Here is another hint START A BLOG, search engines Love Blogs! Post fresh content to it regularly, you can even get a free Blog from Google. Blogs are the marketing and information trend of the future, don’t get left behind! Learn as much as you can about blogs and how to use them and get started right away blogging, it is the future.

To give you an example, the first two years I was on the internet doing business I would go to Google once a week and do a search for my sites. The most links I ever had was around 35, my sales were slow and I only made a few hundred dollars in income a month( I was frustrated). So I started learning as much as I could about marketing on the internet, my focus was on content, keywords, and blogs because this is what most webmasters seemed to talk about in their articles and news letters. After I applied this new knowledge my links in the search engines started growing by the hundreds a week, my income also started growing! My ads and articles started showing up on all kinds of other sites, this is free viral marketing! See if you learn these three topics well everything else will fall into place. I believe these three topics are the key to all marketing on the internet because you can apply these to everything you do, whether it is email marketing, website design, article distribution, gaining incoming links, or placing ads.

In closing please remember this their is no magic bullet on the internet, no one method that will make you a millionaire. Don’t believe the hype, even though we use hype to sell, keep everything in perspective your not going to get rich overnight. Everyone learning curve will be different, so learn as much as you can about marketing on the internet and treat your home business like you would treat any brick and mortar business. Just because you work from home doesn’t mean it should be any less important to you. The last thing is never quit, it takes time to make the internet work for you. It will work if you don’t quit. A lot of people think that if they sign up for an advertising system on the internet, that it will work over night. It doesn’t work that way. I signed up for a message system one time for advertising one of my websites, it took four months before I seen the results, but it was sure worth the wait, patience and persistence is the key. I wish everyone success in all that you do.