Tag Archives: e-commerce

Is Your Marketing Plan Ready for an Update?

This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time.

Each Marketing Plan is Unique

For those writing a marketing plan for the first time, it is important to know that there is no “magic formula” to an effective marketing plan. Formats and procedures vary widely, and your marketing plan will be one-of-a-kind.

Your company, customers, competitors, and suppliers interact to create a unique and ever-changing business environment. Because of this, your marketing plan should also be unique and frequently changing. What worked wonderfully for one company may be a dismal failure for you. What worked yesterday for you may not be the thing for you to do today. By thinking of your plan as a unique and perpetual work in progress, you can be better prepared to change direction when the business environment changes.

A Plan Makes a Profitable Difference

Ultimately, your marketing plan is a compass by which you navigate your day-to-day business. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you are guessing what might be best for your business. And don’t forget to address your Web site in the marketing plan. Without a marketing plan your Web site may be a drain on your finances rather than a business builder.

Also, understand you do not need a marketing degree and a lot of experience to update or create a marketing plan for your business. Once you have a structure to follow, the rest is a matter of rolling up your sleeves and getting it done. There is no single approach to developing a marketing plan. There is a wide selection of books, toolkits, and software to help you through the planning process. Some approaches require a great deal of time and others are “quick and dirty.” All can be applied to your business as a whole, an individual product, or your Web site.

So, in all the hustle and bustle of everyday business activities, don’t forget to take the time to update an existing marketing plan or write a new one. Your future profits depend on it!

Why E-bay Is A Seller’s Bliss

Today, more and more people are gradually opting for eBay as an alternative market site for their items. And the more people try on selling their products on eBay, the more they conclude that eBay is the best market site to sell products online.

So, for people who want to know why eBay had fast become one of the best website for selling items, here are some reasons online shoppers need to know:

1. It is not just a marketing website, it acts like a “virtual” garage sale as well.

Usually, a marketing website caters to people who need to sell their products. But most of these marketing websites only allows people who are really into business and that the products they offer should be of high quality.

However, eBay does it differently. It acts like a virtual garage sale, in which, a seller can still sell items that are already old. And so, ordinary people who wanted to make profit out of some old item that still has value or those who want to simply get rid of it, eBay is the only site that can provide such service.

2. E-Bay builds the seller’s character.

There are features on eBay that serves as ways for sellers to build integrity at the same time establish rapport.

The “seller’s feedback” section and the “ask a seller question” tab create a solid foundation based on trust among the eBay members. In this way, the buyer gets the feeling of security while doing transactions with the seller. Just the same, the seller’s reputation is solidly established.

3. It offers a low investment.

For those who really want to make a business out of selling on eBay, they are guaranteed of a low investment capital. Actually, there is no capital that has to be paid. It’s the selling fees that only need to be accomplished by the seller. If compared to charges of other marketing websites, eBay’s selling fees are relatively lower.

4. The selling process on eBay is a lot simpler.

E-Bay does not require sellers’ additional requirements like trade name, domain name, or any other pertinent documents being asked by other marketing websites. The only thing eBay requires a seller to do before posting an item is to create an account, after which, he or she can already start the posting the items to be sold.

5. It has an “autoresponder” system.

This means that the seller do not have to stay online most of the times just to get hold of any response from the buyers. E-Bay eliminates the hard-selling type of sale.