Tag Archives: Directory

Three Proven Steps to Improve Your Home Business Advertising

Newspaper advertising is a tremendous source of new business that for so many businesses doesn’t ever reach its true potential. These 3 steps will help you change that forever!

You’re about to find out the mistakes that your competitors keep on making, and to start using techniques proven to grab your prospect’s attention and draw out responses that turn your ad into the ‘customer producer’ you always knew it should be.

Small Business Realities

All business owners want to increase sales, generate more customers, and make more money. Yet few take the necessary actions to do so. Providing a quality product or service is simply not enough.

Many business owners think they need to set an advertising budget, send out a few sales letters, put a few coupons in the local circular, run a newspaper ad, hand out flyers, and do a bunch of other things ‘trying to get their name out there’.

The problem is… a small business that uses that approach wastes a lot of potential. Spending money on this type of exposure is known as advertising. The goal of advertising is to establish a brand name, build an image, and achieve top of the mind awareness. These are some fancy terms taught in business school, but unfortunately they steer everyone in the wrong direction.

You see, small businesses aren’t supposed to advertise. Advertising is all about repeating exposures and building an image. Think about all of the many McDonalds commercials you see on television in a week. That’s ‘high frequency’. Don’t they all seem to show a feeling of friendship, eating happily with family (“we love to see you smile”)? That’s image.

Do you think they intend to get you up out of your seat and go to your local McDonalds right as you’re watching the commercial? Not really. OK, they hope you might, but that’s not what they intend. They are paying to have you see their message so many times that when you are ready to buy their product you will remember them and go there. Now,let’s get to work on your steps to advertising success.

Proven Step #1

So what method will work for your business? It’s called direct response marketing. Here’s an example. Have you ever bought anything after watching an infomercial? Even if you haven’t, infomercials work, they make a lot of people a lot of money. It might surprise you, infomercials are not advertising – they don’t try to build an image or get you to remember a brand, the products aren’t even sold in stores!!

What do they do?

** They take a receptive audience.

** They get them excitedly to pick up the phone and buy. They create action!

This is why most newspaper ads don’t deliver big results. Most newspaper advertisers choose the commercial, but you want the infomercial. Your one and only goal in newspaper advertising is to create action.

In the usual types of Newspaper Directory ads you’re dealing with very targeted prospects. These are people looking up your company type and ready to call you. That’s the beauty and the curse of Newspaper Directory ads. The beauty is prospects can find you easily, the curse is that your competitors are right there with you!!

So how do we get them to pick up the phone and dial your number?

Use direct marketing…which is:

** Directly target a group of people who are in the market for your product or service.

** Offer them what it is they want.

** Generate a response by forcing them to respond to your offer.

Proven Step #2

Your competitors probably waste a lot of money because they’re charged for people who will never even consider their offer. There is a definite and specific market for your service and these are the only people that you should aim your offer to.

For example, if you repair dental equipment you want to market your service to dentists, oral surgeons, etc.. But it’s not generally that easy.

Consider a Home Cleaning Service in a suburb of Cleveland that advertises in the Cleveland Plain Dealer due to the tremendous readership. If 75% of the cleaning company’s clients and target prospects are 3 person families and larger, with incomes of $100,000 per year, living in suburbs A, B and C., they’ve wasted a big chunk of money. Here’s why.

They just spent a lot of money for an ad that will be seen by college students, low-income families, and others that would never consider using their services anyway. Their high percentage prospects make up only a small readership of that paper. Who knows what percentage of those people will see the ad?

Maybe there’s a magazine or community mailer that caters to middle/upper class families in a county neighboring Cleveland or in one of the many suburbs. Sure, maybe the readership is nowhere near as large but the lower cost and targeted readership will generate a much greater return on the company’s investment.

A mailing list of 3-person households and larger with incomes above $100,000, who moved to such-n-such city or county within the last year can be purchased. Direct marketing targets the people most likely to respond to your offer.

Proven Step #3

Most advertising has no offer. And so the prospect has no incentive to respond right now. Direct response always tries to get a response by offering something of value to your prospect right now.

Using the home cleaning service in the example above, you could offer a free hour of cleaning, 20% off the first job, a free pack of sponges and a bottle of Simply Green or anything of value that will cause a person to act.

Since the offer is subject to your terms, you set a date when the offer expires, a number they have to call, a letter that they must bring in, a form that they must fill out.

So, at the end of your promotion you know exactly how much was spent reaching how many people. Also, you will know how many people responded and how much business was generated.

Most of your competitors don’t do this little analysis! They repeat campaigns that cost more than they bring in. So they are forced to set advertising budgets that limit the amount of advertising they can run each year.

But, if every one of your promotions cost you $55 and brought in $225 in business, why would you need a budget? Wouldn’t you just keep repeating the promotion over and over?

Your goal should be to repeat and improve what works for you. If you do, you will not need a budget and you will be able to predict what kinds of repeat and new business each promotion will generate.

Top 10 Ways To Get People Online To Read Your Business Blog

There are many advantages of running a blog, on top of your business website. A blog is an online diary, whereby you can easily posts clips about yourself, your thoughts and your personal life. If you publish a business blog, you posts good content, articles, breaking news or just about anything to build awareness of what you are selling.

Publishing a business blog gives your subscriber or prospect a chance to get to know you better. Through your blog, you can explain how your life has changed due to the product or service that you are selling. A blog can also be highly interactive if you also allow comments and for all to see. For sure, blogging provides a good avenue to establish some level of trust and security for an online prospect who has never met you.

Here are top 10 ways to get people to read your business blog:

1. Have a general theme and state this theme at the top or in a prominent location in your blog. Creating a general theme helps attract a group of targeted readers. However, do strike a balance. You don’t also want too narrow a theme. Otherwise, you may find yourself having difficulty finding new things to talk about in your blog every few days.

2. Be current in what you post. Don’t report about events that happen one year ago. You can refer to the particular event if relevant and/or via a link. For these past events, assume that people already know about them.

3. Keep a regular schedule. When readers return to your blog, they want to read about something new. Be sure to manage your readers’ expectations.

4. Post frequently. Search engine spiders love sites that are constantly updated with fresh content. At the very least, posting once every few days is a good idea.

5. Keep your posts short and clear. Don’t post long essays. Blog readers are known to like to zip in and out of online diaries. Keep your long essays to articles that you can publish on a separate webpage or in your newsletter.

6. Make your tittle keyword-rich. This helps in getting your posts better ranked by search engine spiders via the keywords that you use.

7. Post interesting content. No one is going to be interested in what you ate for breakfast. Not unless you are maintaining a food blog and you want to post your breakfast recipe!
Making your content interesting will ensure that your readers continue to read your blog loyally.

8. Have a unique perspective. Readers are interested to know what you think. If you are offering your opinion, be sure that you are able to qualify them.

9. Take note of your language and grammar. Even if you are posting an opinion. It is always safer to write in proper English if you are hoping to monetize from your blog.

10. Don’t forget to have a RSS feed. RSS means “Rich Site Syndication”. To increase readership and distribution, this is one thing that you must not omit in doing.

5 Steps to Get Top 10 Website Search Engine Rank

1. Step One: Select right keyword for web SEO Optimization.

You must choose your keywords carefully. This is the most important step of the SEO. Wrong or ineffective keywords mean invalid keyword optimization. You should find popular keywords and phrases related to your business, then know search popularity and competition number of every keywords. The keywords with more popularity and less competition will be your targeted keyword phrases.


2. Step Two: Optimize your website ranking factors.

Once you have finished keyword analysis and selected specified keywords, you should optimize your web site to improve search engine position. The important ranking factors including website title tags, description tags, meta keyword tags, heading text, link url, link text, image alt, comment and web page body text.

Every keyword frequency, weight, size, prominence and proximity all affect the ranking. You should optimize all these factors carefully. The top 10 ranking website content and ranking factors will give your more help.

3. Step Three: Submit url to search engines directories.

After search engine optimization page design, Submiting all your web sites to Google, Yahoo, MSN, DMOZ and the other major engines. Manual free submit url is recommend. At http://www.websitepromotionsoft.com/submit-url-free.html you can find top 588 search engine list with homepage, submit url address, alexa rank, google page rank, google inbound links and google including site pages.

4 .Step Four: Link Exchange and Manager.

Link popularity is the total number of websites that link to your web site, and is an extremely important method of improving your site’s relevancy and position as many engines are using this information as a ranking criterion. Both the quantity and quality of link popularity is important. The best links are “relevant” links from web pages related to your keyword or topic.

5. Step Five: Monitoring and Re-Optimizing.

Often checking your website search engine position of your targeted keywords, if not satisfied with optimization ranking results, you should do more SEO to achieve higher search engines ranking position.

7 Secrets To Top Search Engine Rankings For SEO Dummies

There’s hope for the ‘little guys’ in the  search engine ranking game, even if they  can’t tell the difference between the title  and keyword meta tag!  You can achieve high rankings for important  keywords simply by applying certain rules  that stand the test of time and even technology…and the number one rule is really to…

…Help the search engines provide relevant search results!

How do you do this? I’ll reveal the  ‘secrets’ soon.

While I’m far from being an SEO (Search Engine Optimization) expert and am just sharing experiences here, I’ve achieved some phenomenal results by following these basic rules and without resorting to ‘tricks’. Importantly, these are rankings that last.

I’m not suggesting you shouldn’t learn about SEO or use genuine software that helps, in fact you should.

To learn about SEO, some sites you can check out:

http://www.selfpromotion.com : shows you how to construct your webpages and submit them to hundreds of search engines and directories absolutely FREE.

http://www.searchenginewatch.com :  everything you need to know related to search engines.

Recall the number one rule? It’s to help the search engines provide relevant search results.

Now I honestly believe there are only two MAIN things which support this rule and in the process, reward your website with the high rankings you desire.

These two things are Keyword Rich Content and Targeted Back Links which we’ll talk about later…

Here then are 7 powerful secrets you can use to model your website after to explode your high search engine rankings!

Step 1: Determine Highly Searched Keywords

Determine highly searched and targeted keywords/keyword phrases related to your site and put them into a list. Here’re the tools to use:

https://adwords.google.com/select/KeywordToolExternal

http://freekeywords.wordtracker.com/

Step 2: Register Keyword Rich Domain Names

While there’ve been contrasting arguments about whether having keywords in your domain helps, I strongly feel it does. The same goes for dashes between words in the domain.

Use this to source for domain name ideas:

http://www.theserving.com

Step 3: Use Your Targeted Keywords In Your Copy

Use the list of keywords in step 1 within your website copy, especially in the title, headline and first paragraph. The important thing is to make them flow smoothly within the context of the copy so prospects will not find it weird.

Step 4: Insert Keyword Rich Relevant Content

Next, build up your site’s content with relevant topics containing your keywords. Don’t worry, here are some ways to get instant content:

– Posting suitable articles that contain your keywords. These can either be your own or from article directories like
http://www.ezinearticle.com
http://www.goarticles.com or
http://webpronews.com

– Posting newsletter issues in an archive online if you write any

– Do reviews and commentaries on related products and services in your market as content

Step 5: Aggressively Acquire Targeted Back Links

This is the second most important (some say it’s the first) factor to note after targeted and relevant content.

Get as many good quality incoming links from other sites as you can, believe me, this will really make a huge difference to your rankings. These links should come from sites in your market and preferably those with high PageRanks of 5 and above.

An excellent resource to check PageRank can also be found at http://rankwhere.com.

Alternatively, you can download Alexa toolbar from http://www.alexa.com as it also shows Alexa traffic ranking for any site. This is very useful for seeking high traffic link partners.

Step 6: Hand Submit Your Site To The Top Directories and Search Engines

There’s no point in using those ‘submit to millions’ services as only a few search engines really matter.

Using those services may actually cause your site to be penalized by these major engines.

In fact if you’ve done enough important reciprocal linkings, you don’t even need to submit your sites as spiders which crawl your link partner sites (already indexed) will pick up your link easily.

However, if you must submit, do it by hand  at these directories and search engines here:

Ask Jeeves: http://www.ineedhits.com/paid-inclusion/ask-jeeves-search-engine.aspx
Open Directory: http://www.dmoz.org/add.html
Google: http://www.google.com/addurl/?continue=/addurl
All The Web:
http://www.alltheweb.com/help/webmaster/submit_site

Step 7: Tune Your Site For Maximum Optimization

The final step would be to constantly monitor and analyze your website traffic against rankings. This is so you can review and tweak for further improvement in your rankings.

I hope this article will prove highly useful to you. Do not be scare away by SEO, it’s simple once you follow the above
system. While these steps are not everything you can do, it’ll be enough to get your site ranked very well for the targeted keywords you chose.

Again, remember the number one rule of  giving relevant content and establishing good back links. Help the search engines provide relevant results for their customers and your rankings will automatically skyrocket to the top!

If You Build It, They Will Come…

…No they won’t. On the web, building a web site is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won’t even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion.

Web Directories
The basic part of any promotion campaign, web directories, whist they may not generate much in the way of traffic, will help in your site’s search engine ranking. A good list of free, non-reciprocal, search engine friendly directories can be found at http://info.vilesilencer.com.

Pay Per Click Advertising
This is advertising such as PPC Search Engines, like Yahoo!’s Overture, and contextual advertising, like Google’s AdWords. Be warned, it is very easy to go through a substantial amount of money for no reward using these services if you are not careful. AdWords (amongst others) lets you pick a maximum budget a day, but, although $5 may not sound like much, $5/day is $150+ per month. Better make sure your keywords are correctly identified, and, in preference, not highly competed on, and that your sales copy is good enough before doing this.

Quality Traffic, not Just Traffic

It’s what everyone is after, more traffic to their website. Traffic is easy to obtain, though. Autosurfers, manual hit exchanges and purchased traffic will all send visitors to your website. However, this traffic is just visitors, many of whom will just burn up your bandwidth for no reward. Unless you are receiving decent money for pay per impression advertising, such as banners and popups, this traffic can be totally valueless.

Repeat Traffic
Unless you only require visitors to visit your site once, because you are selling a one-off product, and your sales copy is fantastic enough that they are hooked to buy on the first visit (and if you are regularly doing this, write an ebook explaining how and sell it), you will want visitors to return. If there is nothing of value at your site, visitors may come once, but they won’t come back of their own accord. Typically, it is estimated that a prospective customer will be exposed seven times to a product etc. before buying.

Reciprocal Linking
Whilst somewhat frowned upon, and generally thought to not be as valuable as one-way linking (see below) for search engine optimization, a relevant reciprocal linking campaign can be an important traffic generating tool. swap links with sites in a related, but non-competing, business to your own. It isn’t really a good idea to link to competitors; although visitors will be interested in your product, there is a good chance you will lose them to your competitor, especially if their website or product is better or looks better than your own. Not a desirable outcome. For example, a web hosting site could link to a site that sells scripts and programs; visitors to one will more than likely use the other, but the sites are not in direct competition. You can also swap links with web directories that require a reciprocal link.

One-Way Linking
Considered the best form of link for SEO purposes, this can also be a good source of traffic. There are a number of ways of getting one-way links. The easiest is submission to free web directories (see above). Another good source is by writing articles relevant to your site or industry, putting a resource box at the bottom, then posting the article on the directories such as GoArticles, or by submitting to the ezines. Webmasters and ezine publishers are always in need of fresh content, and will publish your article for free. The hardest way of getting one-way inbound links is by having websites voluntarily link to you. The only way to do this is by providing a valuable tool, service or resource that other webmasters will want to direct their visitors to

RSS Directory Submission: The Key To Blog Promotion

According to Technorati, there are over 15 million blogs as of July 2005. And during July, an average of 80,000 new blogs were created each day. If you own a blog, how are you going to promote it in order to stay ahead of the competition?

Fortunately, there is a simple, yet very effective method: RSS directory submission. Submitting your RSS news feed to specialized news directories benefits your site in several ways.

RSS directory submission increases your readership. When a person is looking for news feeds to add to their RSS reader, it is highly likely they will visit an RSS directory to find news feeds on their subject of interest. I recently visited a directory looking for personal business blogs. I subscribed to several, and now read them via RSS on a regular basis. Someone else may have an excellent business blog, but since they weren’t listed in the directory, I was unable to discover their site.

RSS directory submission enables your content to be duplicated and linked to from other sites. One of the key benefits of syndicating content through RSS is that it increases your reach. You can publish an article, then have excerpts of that article placed on hundreds of other websites – with links back to the original on your site. Many webmasters want to have fresh content for their visitors, and embedding an RSS news feed is the easiest way to do that. You’ll want to make sure that you are listed in RSS directories when a webmaster visits looking for website content – or your competitors may get the free promotion!

RSS directory submission provides immediate link popularity. RSS directories are similar to other web directories – you get a free, one-way link back to your site when you are listed. Think about this. Most RSS directories carry a page rank (PR) of 5 or higher. When you multiply that over 50 RSS directories, that is a lot of links back to your site – meaning increased search engine rank and more visitors.

There are several ways you can submit your RSS news feed to directories. The first, obviously, is by hand. You can get a list of the directories on any search engine, then go to each website and add your feed manually. Since there are many RSS directories, this can take quite a while. To save the webmaster time, two ways of automated directory submission exist.

The first one is RSS Submit (http://www.dummysoftware.com/rsssubmit.html), a program that automates the directory submission process. All you have to do is open the software, enter the URL for your feed, and RSS Submit will instantly send the feed information to approximately 100 directories. You can also manually submit your site to another 25 directories using RSS Submit’s auto-fill function.

The second method is appropriately named: RSS Directory Submission Service By Any SEO Company . This service is similar to RSS Submit – you give them your feed URL, and they submit it to over many  directories. The difference between the two is price: while RSS Submit costs  you money . And since sites usually only have one feed, the RSS Directory Submission Service is more economical for most RSS publishers.

Regardless of the RSS directory submission method you choose, make sure to do it! You will find the effort small compared to the benefits you receive.