Tag Archives: Design

A Review on “Power Shortcuts for Adobe Photoshop CS”

If you want to produce outstanding and award-winning movies instantly, you can count on Adobe Photoshop CS software and its integrated web production application software. Photographers, graphic artists, web designers, and video professionals can take advantage of its indispensable features such as new design possibilities, improved file management, a more intuitive way to create for the web, and support for 16-bit images, digital camera raw data and non-square pixels. With it, you can truly create the highest quality results more efficiently than ever before. Truly, Adobe Photoshop CS is destined to become important.

According to the article “Power Shortcuts for Adobe Photoshop CS” by Michael Ninness which was posted at http://movielibrary.lynda.com, the book is a series of movie-based tutorials designed to help Photoshop users to become faster and more productive. Although the tutorials are grouped by topic, each movie is packed with time saving tips and shortcuts and can be viewed independently. The included topics are palette shortcuts, screen mode shortcuts, navigation shortcuts, selection shortcuts, type shortcuts, dialog box shortcuts, file browser shortcuts, view shortcuts, layer shortcuts, and image adjustment shortcuts.

Power Shortcuts for Adobe Photoshop CS brings with it many new things. I absolutely don’t agree with those people who say that it is difficult to learn Photoshop CS when in fact, it isn’t! Tutorials, such as Power Shortcuts for Adobe Photoshop CS, can help you in the learning process. Those of you who are not afraid of experimentation especially in movie making, this is the perfect time for you to enjoy this great field and become a movie making savvy person. All you need to learn, especially if you’re learning on your own, are the desire and passion to improve your digital images, the flair to experiment, and excellent tutorials to guide you along the process.

You’ll truly enjoy using Power Shortcuts for Adobe Photoshop CS because there are endless possibilities to create anything that you desire. Of course, you have to be familiar and must be fairly advanced with the Photoshop CS program – this is a big thing. And, I can only assure you of one thing – Power Shortcuts for Adobe Photoshop CS is worth every penny that you’ll spend for it. I must say that it’s one tutorial that’s worth buying.

Truly, it’s hard to believe that Adobe keeps on producing these kinds of stuff to help its avid users in the completion of their art projects. Now, creating films is very much simple through Power Shortcuts for Adobe Photoshop CS. Everything about these tutorials is a plus. Definitely! With it, you can totally do loads of other things and you’ll surely love Power Shortcuts for Adobe Photoshop CS. Congratulations and more power to Michael Ninness!

To Increase Your Advertising Effectiveness – Stop Selling!

How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.

What exactly does that mean? For starters, it means finding out who your customers are and what challenges they face. It also means that your ad copy, your tag line, your Web site design, your brochure, your customer service plan and your support need to all work in concert to provide the solutions to those challenges.

The most effective advertising pieces don’t sell… they fulfill. They don’t talk about the company… they talk about the customer. They don’t push price… they provide solutions.

When you focus on the customer in your advertising copy, when you get inside the mind of your customer and speak to their emotional needs, you will see greater results.

Here are 7 tips for creating copy that does not sell… but provides a solution.

1. Talk TO the customer, not ABOUT the company. Yes, you have to mention your company name so they’ll know who you are. But the majority of your copy should speak to the customer and his/her needs. Not: “ABC Web Site Designers has been in business for 13 years. We do great work. Our clients think this or that. We provide design, java and cgi. Our customer service can’t be beat. ABC is the best and you should use us.”

2. Use “you” and “your” and write as if only one person were reading your ad or site. Make your copy personal.

3. Get Real! Use real-life examples in your copy. Reach your customers on their level by identifying with them. Instead of something like, “You can get more organized and stay that way” say “You’ll be able to find your keys in 5 minutes or less and never again wonder if you or your spouse is supposed to pick up the kids today.”

4. Get emotional! Most buying decisions are emotional. Your ad copy should be, too! Bring out their frustration, their anger, their greed. Whatever the situation calls for, use those emotions in your copy. Example: “After you throw the plunger across the room and SCREAM… call ABC Plumbing.”

5. Benefits, benefits, benefits. I know you’ve heard it 1,000 times, but you simply must fill your copy with benefits. Always answer the question, “What’s in it for me?”

6. Show them they’ll get results. Tell your customers what life will be like AFTER your product or service solves all their problems. By showing them that they will get their desired end result, you make a very persuasive argument for your product.

7. Be their friend. Let your copy portray you as “easy-to-like”. Show your customer that you’re their friend who is willing and able to help instead of just another business who wants them to buy.

When you put the focus on the people with the money… the people who keep your business up and going, you can work wonders with your copy. You’ll see your sales improve if you just quit selling!

SEO Success: Step Three is Creating Long-Term Popularity

Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy:

– Taking the large list of ancillary keywords that relate directly or indirectly to your website, begin purchasing keyword related domain names that will be used to create traffic driving websites that point to your money site.

– Setup satellite pages using the keyword domain names with the idea of capturing traffic geared toward those specific keywords, developing niche market traffic. As you develop niche markets for those new customers, you are going to be able to capitalize on those customers for the other products and/or services that your company offers when these sites link back to your money site as a result of informing and attracting these new customers through the niche sites.

– Create links, back links and cross-links between the satellite pages and your money site, improving your link popularity for all websites, especially your money site.

– Display articles or e-books related to your industry and place these articles on your websites being aware of the best location based on keyword dominance.

– For long-term, viral marketing results, create articles or e-books that you will either sell on your website or offer to public domain websites where your link information must be retained for use by anyone else on the internet; these articles will create links that go back to your money site or your niche sites.

– Follow the same steps in Tier I and II for all the niche sites as you did for your original money site; that is, design a SEO-optimized website and follow Tier II strategy to create the necessary link popularity to drive traffic to these sites.

Monitoring
In order to determine if the SEO efforts are successful, you must monitor results of for number and quality of back links, PR and web trend statistics. There are many sources for generating this data as well as programs that will assist in these analysis. Whatever method you choose, whether it is using specific programs or setting up a spreadsheet for entry of data, be consistent in tracking the data. There will be fluctuations from day-to-day that you should expect. You are looking for general, overall upward trends, not short-term blips. Upward progress followed by maintenance of a strong position with slow, steady growth would indicate a successful SEO campaign.

This 3-Tiered approach to SEO Strategy is very effective when implemented with the patience it takes for long-term results. Short-term “fixes” and “tricks” may have an effect in the short-run, but as the search engines change and adapt their algorithms — as they doing almost monthly — what worked today for quick results may actually get you banned tomorrow. This strategy is based on search engine directives: Well-designed websites, free of bad code, offering information, services or products of interest to the internet community will create their own base of popularity — for which you will be rewarded by strong, growing traffic. When you are in it for the long haul, your strategy must utilize long-term efforts.

Site map Optimization Technique

Site Maps can be a great tool for making search engines crawl through your web site in a much more effective manner, thereby helping you get more pages indexed, and ultimately getting you more visitors. Most people know what site maps are, as they can be seen on many of the major websites, although for those who don¡¦t, ¡§a site map is a page which contains a list of all the links within a website, under different categories and headings, just like a table of contents of a book¡¨. Now when a search engine hits the site map page, it gets to see all the links within that website and this enables it to crawl through those pages. It¡¦s just like guiding search engines with the help of a map, in this large universe of internet.

Site maps also help visitors to get an overview of the entire web site, and hence act as a great navigational tool. It helps visitors find specific pages through a single page, for which they might have had to follow several links to reach the desired page. Here are some example of well designed site maps.

http://www.google.com/sitemap.html

This leads us to the next question, i.e. how should site maps be designed. Designing a site map can be as simple as designing any other static pages without any pictures, graphics, etc. But all effort should be made to keep the structure logical and simple. Its best to browse through the web, and check out a variety of site maps before you decide on what kind of structure you want to follow.

Here are some things you should keep in mind, before designing a site map.

Homepage Link: It is important to give a prominent link from the homepage to the sitemap page, so that visitors and search bots can easily hit the site map page. In fact, preferably there should be a link to the site map page from every page of your website.

Text Links: Plain text links should be used for all the links, as some search bots can have problems crawling through ¡§JavaScript¡¨.

Categories: It is important to organise the contents into well defined categories, and even sub-categories for easy navigation of the user. Although this doesn¡¦t have direct SEO implications, it makes more sense to the user.

Descriptive Content: It is ideal to add some content describing the links, as search engines tend to ignore pages, full of links. It is also important to use your targeted keywords in your descriptive content as well as in your anchor text.

Anchor Text Link: It is important to use page titles as your anchor text, so that you can increase your anchor text back links. This is helpful for search engine optimization as it increases your link popularity.

SEO Success: Step One is Good Web Design

Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term results. You wouldn’t consider opening a retail store in a major shopping mall without signage and you shouldn’t consider having a nice looking website designed without expanding your web presence in order to be found on the internet. But unless the website is designed correctly to begin with, follow-on SEO efforts will have limited results at best. The following strategy overview is designed to bring about productive SEO results:

– Create an attractive website that is complementary to your company image and provides your targeted audience with information about you, your company and your products and/or services.

– Design a website that has a call-to-action in the form of a purchase or providing you a contact, subscription or other commitment from your visitor.

– Create a successful marketing arm for your overall business promotion and marketing campaign to promote your business, products and/or services with the many follow-on strategies that drive traffic to your website.

– Become competitive in your industry and marketplace by meeting or exceeding the industry marketing standards and attracting a qualified audience for your products and/or services based on a strong reputation.

– Generate and maintain or grow internet traffic to your website resulting in a conversion of traffic into sales of your products and/or services by evolving as your market demands.

This search engine optimization (SEO) strategy is composed of several processes in three stages: 1) Good web design, 2) Attracting attention from search engines and directories, and 3) Creating long-term popularity on the internet. However, it all starts with good web design. Website design is the foundation and beginning of a successful internet marketing strategy. It is true that there are websites on the internet that are unattractive but somehow seem to work. If there are aspects of these websites that work, imagine how well they could do if they simply followed basic design implementation tactics that resulted in a good image as well as simply pushed information out to the viewer.

These basics are essential for Tier 1 success:

– Good web design will complement and enhance the company image and offline marketing campaign products creating a corporate branding if done well.

– Easy, logical navigation that leads the viewer deeper and deeper into the web of information provided by the website will keep the visitor on your site longer and give you more time to sell your products or services.

– Attractive but quick-loading graphics that are pleasing to the eye and meaningful to the website will guide the viewer along the route you decide is important for explaining what you offer.

Keyword usage that is search engine-friendly depends on how the keywords are utilized, the placement of the keywords, the frequency of the most important keywords and their relevance to the website.

– Website coding that is lean, clean and without errors will keep the search engines happy and your viewer seeing exactly what you intended to offer.

– Relevance of content to the theme of the site is essential. Be concise, to the point and focus on your goals. If you have multiple themes and offerings, consider multiple websites to address the different markets, then tie each website back to the others by linking.

– Changing content that changes frequently and stays fresh keeps your viewer returning and prevents the search engines from treating your website as if it were stale news. A stale site will be ranked lower by the search engines.

Content is king — it’s all about content, content, content. But how that content is presented is what makes the difference.