Tag Archives: Adword

SEO Advertisting & Pay Per Click PPC

Advertising can be an easy way to break into the internet but there are many downsides to it. Unless you are running a community based site, have a site offering very unique content, a valuable service or product the traffic usually only comes as long as your paying for it. Of course ad campaigns can also be very expensive to run and maintain so you need to be sure your squeezing everything you can out of it. You should only proceed with a ad campaign if you are positive your site is the best it can be, otherwise you may just be pouring money away. There are thousands of companies on the internet who offer to provide you with ad campaigns, many of which never deliver, do not let any of these points put you off advertising.

If you want quality traffic with affordable prices you are recommended to stick with the major search engines and their partners. Google Adwords, Overture and MSN are all well respected companies which will deliver you the best traffic. All of the fore mentioned websites use pay per click systems which can be perfect as they drive traffic with keywords you specify directly at your site, these advertisers are all interlinked with the main search engines so you should expect to get the most widespread sections of the population from them. Because they have the traffic numbers to support ad campaigns there can sometimes be bidding wars on popular keywords, I advise you to stay away from popular keywords and do your research. Overture provides a free Keyword Selector Tool which can help you find out how much traffic similar keywords receive each month, these are usually a lot cheaper and still provide the same high quality traffic.

As I mentioned before advertising wont necessarily mean a good flow of traffic after you stop paying, other routes of advertising can mean you get listed in a search engines immediately for a set fee. Yahoo offers the ability to pay for a index within their search engine or directory, although your site still needs to abide by the same rules as other sites it gives you the opportunity to get indexed immediately within the search engine, a more subtle way of advertising power. Alternatively you can find quality sites that are related to yours on Sitepoint.com and WebHostingTalk.com who may be willing to put a one way link up for a nominal fee.

You may find websites on the internet offering “banner exchanges”, “free traffic” and other such promises, I wouldn’t look at them twice unless you want to lose out. The traffic they send you is of the worst quality, many of these websites operate bots, own networks of link farms and even pay people to visit your site. This of course means that no one being referred from these sites are actually interested in your content or services, in worst case scenarios you may even end up being banned from search engines due to these malicious sites. Even if they are reputable companies it is hard to judge whether they will work for you, many of the smaller search engine companies simply do not get the traffic to give you value for money.

Buy Traffic – Successfully Buy From Traffic Brokers

There are millions of site out there buried down under and we never know what exactly they all are about. Because we never know the keywords or key phrases used by them or they don’t know how to generate traffic to their website. There are a lots of ways to generate traffic to a website and today we will discuss little about Paid traffic.

Buy traffic – There is one fast way to deliver traffic by the thousands to your website within 24 hours. Buy traffic from traffic brokers. Most traffic brokers show your website as a full page pop-under without the internet explorer bar on selected type of Geo targeting and category. Today the standard website traffic categories are –

Untargeted – Un targeted traffic is usually a source of the fastest traffic and it has no Geo targeting or category. Un targeted traffic is good for sites that are not a specific niche. Such traffic is good for joke websites or dating websites.

Targeted traffic – Targeted traffic is not Geo targeted but it usually consist of a wide range of categories. Google Adword Program is the best way to get Un targeted traffic.

USA Targeted – US targeted traffic is from servers that host websites in the US and target a broad range of targeted audience. S o if your website is in English and is once again like a joke website or retail website than this would be a good choice.  You can use adword here also but there are lots of other program.

USA Category Targeted – US category targeted traffic in my opinion is by far the best. You can target the US geography and pick your website to show as a full page pop-under on a category specific range of websites.

There are 100’s and 1000’s of traffic brokers out there in the market but you have to decide which one is best for your business and your website. Here are some websites i gone through For Un targeted Traffic

1) http://www.protraffic.net/

2) http://www.ihitz.net/index.html

3) http://www.targetwebvisitors.com/

4) http://www.americaint.com/

5) http://easytraffic.biz/

6) http://www.24x7visitors.com/

Good Luck For Your Business


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3 Ways to Increase Sales in Google Adwords

The competition in PPC advertising is increasing daily.  With this increased competition, it is increasingly important for advertisers to continually build and improve their campaigns. Everyone should be expanding their keyword list, improving their ads through split testing, and managing their bids on a regular basis.

In addition to these account best practices and other account management techniques, there are three things that can help you drive more traffic and generate more sales for your site. They are, increase your negative keywords, use the Placement Network, and try out the Display Ad Builder.

Increase your negative keywords

Adgroups that only have [exact] and “phrase” match keywords are missing out on related keywords that are only triggered through broad match terms. Some people shy away from broad match terms because they can bring in unrelated traffic. No one wants to pay for traffic from unrelated keywords. The answer is to expand your negative keyword list.

By expanding your negative keyword list, I’m not talking about adding 10 to 20 more terms. I’m talking about adding hundreds to thousands of negative keywords. Aside from adding the common sense negative terms that you can come up with on your own, there are two places you can look for negative keywords in your Adwords account. The first is by running a Search Query Performance Report.

You can create a Search Query Performance Report by going to the Reports tab, creating a new report, and then selecting the Search Query Performance under Report Type. Run this report on all the campaigns in your account that have broad match keywords in them. This report will show you the exact keywords that triggered your ad for the time period. Pick out the terms that don’t relate to your product and add these to your negative keyword list for that campaign. Running these reports on a campaign level is the way to go, since you add the negative keywords on a campaign level as well. Don’t forget to also look for the terms that just aren’t performing. If you have a keyword that appears to be related but isn’t making any sales, add it to your negative list as well. There is no point spending money on a term that doesn’t perform.

The second place you can go to build your negative keyword list is the Keyword Tool in the Tools section of your account. Put in one of your keywords and search the results for any terms that don’t relate to your product. Add all of these terms to your negative list.

Building out your negative keyword lists will prevent you from showing up for unrelated terms and will still take advantage of all the long tail keywords related to your web site.

Placement Network

Many Adwords users have tried the Content Network, wasted a lot of money on worthless clicks, and have written off the Content Network as useless. It is time for you to reconsider. The Placement Network now allows you to pick the exact web sites you want your ad to show up on. You don’t have to worry about showing up on random sites throughout the network and wasting your ad dollars. You pick related sites where your customers will be and your ads will only show up on those sites.

Here is an example of how this works. Let’s say you sell women’s briefcases. Once you’ve activated placement targeting in your campaign search, go to the Placement Tool to search for related sites. You can search by category, topic, URL or demographics. Use all these different search functions to find possible sites. In this case, the demographic search will be very helpful as you can search according to gender, age, and income. For women’s briefcases, I could look at sites that target women ages 25 – 64, with house hold incomes over $100,000.

Here is a short list of some of the sites that showed up using these search tools: www.downtownwomensclub.com, www.womanowned.com, www.thefashionspot.com, and www.businessknowhow.com. Just add the web sites that you know for sure your customers visit. Don’t worry about being everywhere.  Your customers visit more sites than just yours and Google.com. Using the Placement Network in the right way will expand your presence and bring in more traffic and sales.

Display Ad Builder

The Display Ad Builder is a new tool Adwords introduced to help advertisers that don’t want to or can’t pay a graphic designer to design ads, to easily create display ads of their own. If you have a successful Content Network campaign, you should create some display ads and see how they perform compared to your text ads. In many cases, you’ll find you get a better CTR. In some cases though, the extra traffic won’t necessarily mean extra sales. Keep a close eye on these ads and make sure they are performing and bringing in sales.

How PPC Marketing Works

There is a big difference between pay per click marketing and SEO. Neither of these sections are intended to be a complete how to guide, but are designed just to give you a brief intro into both topics.

What is PPC?

Pay per click ads usually appear in a colored box on search results pages and are separated from the regular search results on most major search engines and portals. Some portals (such as Ask Jeeves and AOL) are not clearly separating the ads from the regular search results. Many of the larger PPC networks have many search partners and broad sweeping contextual advertising networks.

Who Owns the Largest PPC Networks?

This is a rough estimate, but between 10% and 30% of purchases which originate from search come from pay per click ads. Currently Google AdWords and Overture are the two largest pay per click search engines.

Risk Involved with PPC?

Pay per click search engine marketing has no risk involved other than the money you are spending buying the clicks. This means that you do not need to worry about your site getting banned from a search engine for PPC services.
The recurring costs for PPC marketing can be expensive since you pay for every click. Some competitors may click on your ads to cost you money (this is more prevalent in high margin industries). It is important to track your ads and report suspicious behavior.

How PPC Works

With pay per click marketing you buy search engine traffic based on relevant keywords bought in an auction model. (Some smaller pay per click engines charge by category.) You pay for every click so targeting is important. You can view Overture click costs for your primary keyword phrases using the Overture view bid tool. Google hides bid prices and factors ad clickthrough rate into click cost.

Why Should I use Big PPC Networks?

There are many smaller pay per click networks, but I recommend starting off with the two largest to ensure you are buying quality traffic and that your business model is sustainable. Using these networks will also provide your business with a rapid feedback loop.

Overture VS. Google AdWords

The trick to doing well in Google AdWords is encouraging a high clickthrough rate which will lower click costs. Google created a free PDF report offering tips on how to use AdWords effectively. Overture also recently created a free “how to” PDF. The trick to doing well in Overture is to use many different variations of your keywords since they place exact match listings before broad match listings. This means if you bid on the exact term someone is searching for and someone else bids on a different variation of a similar term your ad will appear before theirs, even if your bid is significantly cheaper. Some people will do better with Overture and other industries are better using Google AdWords. I recommend trying both.

PPC VS. SEO

Pay per click marketing may provide a quick cheap alternative to investing in a full service SEO program. This will help you test your business model before investing into quality SEO services. Over time good SEO is likely going to be cheaper than most pay per click marketing, though the value of each depends on a market. A person selling a report about using Google AdWords would find Google AdWords  as a great place to market their product.

Many PPC Ads Lose Money

Like anything else there is a learning cycle associated with PPC marketing. Many people who use pay per click marketing lose money, so you should not assume your competitors know what they are doing (especially if they are a large corporation like Wal-Mart). Many business models cannot support pay per click marketing, while others rely on PPC marketing. Many successful marketers and webmasters use both PPC and SEO with each other. The only way to be sure of the value provided by each is to test and track the results.

Meet Adwords, AdSense’s Fraternal Twin

AdSense is one of the best ways to monetize your web traffic. People see those little “Ads by Gooogle” tidbits and they click like crazy. Or at least that’s the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords’ member’s account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we’re getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That’s if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can’t “buy” their way to the top

Google doesn’t simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad’s placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it’s more popular with Google’s audience.

I say “in theory” because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I’m not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I’m sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com