School is out for the summer, and that means itâ€™s time for some swimsuit shopping, travel purchases andâ€”before we know itâ€”buying back-to-school supplies.
To help retail sites get ready for the summer shopping season, Today Google launched Google Commerce Search 2.0 for retailers in the United States and United Kingdom. The new version of Google Commerce Search provides a better experience online for shoppers and greater controlâ€”with immediate ROIâ€”for retailers.
Google Commerce Search, first launched a little over six months ago, is an enterprise-grade website search solution hosted in Googleâ€™s cloud and designed specifically for online retailers. This second release includes a number of improvements:
- More merchant customization: Today Google introducing a full merchandising dashboard, which gives merchants more control over promotions, ranking rules and filtering. Marketers and product merchandisers can now do all of this themselvesâ€”no custom code necessary. New intuitive retailer controls like time-based promotions, navigation bar with filters, and simple product ranking rules mean seasonal optimizations can be done on the fly.
- Better shopper experience: With query auto completion, retailers can offer common queries to shoppers in real time, as they type, without any custom coding. GCS is also faster and more relevant than before thanks to search quality improvements. Because itâ€™s hosted in the Google cloud, search results are returned to shoppers in less than a second. Google also added spelling and stemming dictionaries and new custom synonym options to make shopping on a retail site as easy and accurate as searching on Google.com.
- Improved browsing and navigation: Many shoppers depend on the search bar on retail sites when theyâ€™re looking to make a purchase, but some people will always prefer to navigate through different categories and discover new products. Now, Google Commerce Search allows visitors to shop by browsing around your site as well as searching directly for products.
Finally, Google making the benefits of Google Commerce Search 2.0 available to a wider range of retailers by introducing a pricing model that starts at $25,000/year.
As more consumers turn to online channels to purchase and research products, itâ€™s important for your site to keep up with them using the best technology out there. So with summer just around the corner, make sure your sunscreenâ€™s on, your beach blanket is ready and your e-commerce site is optimized with Google Commerce Search.