Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of the same questions, usually variations of: “How do I get my website to the top of the search engine results pile?”
Search engine optimization is not magic or something equally difficult to understand. Instead, it is a step-by-step process and you should look at it that way. It can be summarized in the following points:
* An understanding of how search engines think.
* Knowing what search engines want
* Learning proven optimization techniques
* Applying your knowledge time and time again (experience – commonly known as trial and error!).
Of course, SEO is not completely explained by these four sentences. An automated software solution can give you the knowledge and tools to learn and implement SEO on your website with exceptional results. Success on the internet all boils down knowing how to implement Search Engine Optimization better than your competitors and getting it right the first time. If you do this, you will give your internet business that competitive edge.
However, if you have implemented SEO strategies correctly, and if you are still not seeing your website rank anywhere near where it should be on a particular keyword, then you may have one of the following problems:
* Your website may have been sandboxed (specific only to Google).
* Your website might be penalized or even removed from the index by a search engine for going against a stated guideline.
* A search engine might think that you are spamming them.
In the first case, you will have to “wait it out” with Google, while consolidating on your positions in the other search engines by continuously building links and adding content. You will not encounter the second case if you use and implement a very good automated SEO tool and understand exactly what the search engines will and won’t permit.
However, like I said in the beginning, search engines are notoriously difficult to understand – their algorithms change by the second – and sometimes it is possible to all the right things and still not be ranked correctly. Search engines don’t always get this part right. Called over-optimization by the major search engines, there is actually a lot of debate over this issue.
I know that optimizing your website and getting it listed is one of the hardest things to do. Believe me, I’ve been there. But now that you’re armed with the information to get started, why not look for that automated SEO tool that will make your life easier and start you on the road to getting your site listed and ranked!