AdMob, a leading mobile ad service provider, issues mobile metrics and analysis each month and today it has released April data. Key points from AdMob’s press release:
- While Gartner estimated global smartphone sales represented 12 percent of total device sales in 2008, 35 percent of AdMobÃ¢â‚¬â„¢s worldwide ad requests in April 2009 came from smartphones. This means that smartphones accounted for nearly 3 times more usage than their relative market share.
- The iPhone OS had 8 percent of the smartphone market, but generated 43 percent of mobile Web requests and 65 percent of HTML usage.
- The Android OS share of the smartphone market was less than 1 percent, but generated 3 percent of mobile Web requests and 9 percent of HTML usage.
- The Symbian OS had 52 percent of the smartphone market, but generated only 36 percent of mobile Web usage and 7 percent of HTML usage.
- Usage of mobile Web sites greatly out paces usage of HTML sites on smartphones running the Symbian and RIM Operating System (OS).
- 24 percent of US requests were made over a Wi-Fi network. The top five Wi-Fi devices in terms of usage were the iPhone, iPod touch, Sony PSP, HTC Dream (G1), and HTC Dash.
There are definitely some interesting takeaways here — the most interesting to us is actually the Symbian stat. Symbian has 52 percent of the market but generated only 7 percent of HTML usage. 7 percent! Conversely, the iPhone holds about 8 percent of the smartphone market but accounts for 65 percent of mobile HTML usage. Even Android, which accounts for 1 percent of smartphones worldwide, topped Symbian with 9 percent of HTML traffic.
The Webkit-based S60 browser is certainly capable of displaying HTML but as we’ve commented on numerous occasions, it’s clunky and slow. We really (REALLY) hope this will be a particular area of focus as the Symbian Foundation continues work on Symbian^2 because S60 5th Edition hardly addresses the issue. Oh and RIM, your browser is even worse… But you know this.