Pixsy, a company that specializes in licensing its image and video search platform to other businesses, has launched a new product called Ã¢â‚¬Å“Premium FeedÃ¢â‚¬Â that allows publishers to embed clips that can be easily monetized into their sites.
While there are a number of search engines that offer free video clips for embedding, it can be difficult for publishers to monetize these. Using PixsyÃ¢â‚¬â„¢s Premium Feed, publishers can search through video content that already has ads embedded (either as pre-rolls or overlays). Whenever they embed these clips into their websites, they will get a share of the revenues (the actual percentage varies depending on the publisher). All publishers looking to participate in the program have to go through PixsyÃ¢â‚¬â„¢s approval process, but CEO Chase Norlin says it takes as little as a week for new publishers to qualify.
Norlin says that the Pixsy catalog now includes over 2 million clips in its Premium Feed, about half of which come from user generated content. To monetize this user generated content, Pixsy has partnered with a third-party company to perform image and audio transcription which can then be used to embed relevant AdSense Ads. The remaining portion of the Premium Feed comes from Ã¢â‚¬Ëœprofessionally generated videoÃ¢â‚¬â„¢ – content providers who have already included advertising in their clips and are looking for a means to syndicate them.